Deputy NBA Commissioner Adam Silver will be taking over for David Stern in February, but don’t expect any drastic or immediate changes to the way the league has been successfully run under Stern for the past 29 years.
That includes allowing advertisers to take over your favorite player’s jersey.
While ads on NBA jerseys are almost certainly coming in the very near future, Silver says that the league has no intention of going the way of the WNBA or the MLS by allowing sponsor names to replace team names entirely on the front of NBA uniforms.
From Dan Orlando of the New York Business Journal (via HoopsHype):
Adam Silver, the deputy commissioner and chief operating officer of the National Basketball Association, insists the NBA is “nowhere near the point where we’d eliminate team names” from jerseys in favor of branded uniforms, but that day could eventually come.
Silver spoke yesterday to the Bloomberg Sports Business Summit at The Paley Center for Media in Manhattan. He conceded that he and current commissioner, David Stern, disagreed on whether or not to place ads on players’ game uniforms. While Stern opposed the move, Silver thinks it could significantly boost the number and type of brands that would be interested in supporting the league.
We’ve been conditioned to accept advertising almost everywhere, and while the space on an NBA player’s jersey is a little more sacred to fans, the reality is that any business will take revenue wherever it can as long as it doesn’t negatively affect its product.
As for jersey sales themselves, fans will buy what their favorite player is wearing. You think soccer fans in the states cared that David Beckham’s L.A. Galaxy jersey had the Herbalife brand name across the front? They didn’t. And neither would NBA fans over time.
But thankfully, Silver sees no rush to introduce the league to this new revenue stream — at least not to these extreme levels.
The Hawks’ rebuild got going with big John Collins. Though they’re reportedly eying Luka Doncic with the No. 3 pick, they could easily draft another big – Jaren Jackson Jr., Mohamed Bamba, Marvin Bagley or Wendell Carter.
And then there’s veteran center Dewayne Dedmon.
He no longer fits in Atlanta (never did, really). But he’s not bypassing a chance to earn $6.3 million.
Shams Charania of Yahoo Sports:
There just wasn’t going to be that much money for the 28-year-old Dedmon in a tight market this summer.
Dedmon is a good defender, and he developed his ball skills – as a 3-point shooter and passer – in Atlanta last season. The Hawks could look to trade him. Maybe, in a deal primarily about his expiring contract, he adds extra value to the other team due to his playing ability.
If Atlanta doesn’t move him, Dedmon will be a fine player on a likely tanking team. At least he’s not good enough to subvert the Hawks’ tank, especially with the new lottery format.
Nick Young will say and do nearly anything for attention.
Empowered by the Warriors’ championship, he swung for the fences when asked about Canada passing marijuana legalization.
Young, via TMZ:
“I want people to pass cocaine,” the NBA star told TMZ Sports outside 1 OAK on Tuesday night … “Everybody needs to do cocaine!”
Predictably, that caused a bit of an uproar. Then, Young backtracked:
Too late, Nick. People are already asking questions you don’t want asked.
The 76ers have too many 2018 draft picks – Nos. 10, 26, 38, 39, 56 and 60.
Philadelphia already has 11 players under contract for next season. Plus, the 76ers have the space to add premier players. There just isn’t room for everyone on the roster.
So, Philadelphia unloaded one of those selections.
Adrian Wojnarowski of ESPN:
This is good return for the 76ers, who everyone knew had to trade a draft pick. The rebuilding Bulls could easily land a higher second-round pick than No. 39 next year.
Why do the Lakers want an extra second-rounder this year? Second-round picks don’t count against the cap until signed, and they can always slightly sweeten a trade offer. They’re helpful for a team with big plans and little wiggle room.
The Knicks have the No. 8 pick, and tomorrow’s draft will be the most important part of their offseason.
Will they also have cap space to add talent in free agency? That hinges on Enes Kanter‘s player option.
If Kanter opts out, New York will have even more room to operate thanks to Kyle O'Quinn declining his $4,256,250 player option.
Adrian Wojnarowski of ESPN:
The Knicks expected this for a while, and they’re probably not disappointed. Steve Mills and Scott Perry want to put their stamp on the franchise. O’Quinn is a leftover from the Phil Jackson era and a reminder of the recent tumult in New York.
O’Quinn’s combination of block percentage (6.1) and defensive-rebounding percentage (27.8) was unmatched last season. He just really struck a nice balance between contesting shots and remaining in position on the glass. He’s also a smooth mid-range shooter with an improved ability to distribute.
How much is that player worth?
It’ll be a tight market, especially for bigs. For his sake, I hope the 28-year-old O’Quinn already has assurances from other teams. He might get a similar salary or, more likely, a larger overall guarantee on a multi-year deal. But it’s also possible he comes out behind by testing free agency.