Kobe Bryant’s latest Nike spot for China: 4AM Summer Nights (VIDEO)


Kobe Bryant spent part of this summer in China on a tour for Nike Basketball, and while he couldn’t actively participate in clinics as he continues to recover from the Achilles surgery he had a few months back, he did spend some time coaching some young players and trying to impress upon them what it takes to separate yourself from the competition.

It starts at 4:00 in the morning, and finishes with Bryant explaining to the players the need to not only practice, but to be mentally present while doing so.

[via HoopsWorld’s Steve Kyler]