Comparing markets, attendance and ownership in Sacramento and Seattle

66 Comments

We’ve discussed the issues that will determine whether or not the Sacramento Kings stay in California’s capitol or go to Seattle, including the impact of public subsidy support in both cities, the race between the two cities for an arena deal, and what lawsuits pending in Seattle mean to the process.

Next we take a look at markets, attendance, and ownership groups for both locations.

Sources with knowledge of the league’s thinking tell PBT that neither city will have a discernible advantage in these areas heading into meetings with the Board of Governors joint committees on April 3.

Seattle enjoys the nation’s No. 12 television market but shares that market with up to six sports teams, an issue that has come under great scrutiny when comparing Seattle with Sacramento, something the Sacramento side brings up often.  David Stern pointed the issue out at All Star weekend, Chris Hansen’s group reported the same idea in its market analysis, and Sacramento’s group highlighted the same thing this past week when they unveiled their market analysis to the press.

A potential Sonics franchise would share Seattle’s larger market with the Mariners, Seahawks, Sounders, and University of Washington football, in addition to an NHL team if Hansen’s group can make it happen.

That would reportedly position Seattle closer to Sacramento’s No. 20 television market, where the NBA enjoys 100 percent market share.

Think Big Sacramento, the city’s arena task force, put out a report this week contending that they are a better market than Seattle, which is what they’re supposed to say, but when you look at a similar report put out by Chris Hansen’s group the two sides aren’t necessarily squabbling over the details.

Hansen’s report indicates that Sacramento has 1.4 million TV homes per team (NBA, NFL, NBA, NHL), compared to 937,000 TV Homes for Seattle under the current scenario of two sports teams (Mariners and Seahawks) already in town.

Under this metric, Sacramento ranks No. 2 and Seattle ranks No. 4.  Orlando is ranked No. 1, L.A. is ranked No. 3, New York is No. 5, and from there it goes Atlanta, Philadelphia, Houston, Chicago and Dallas — mostly large markets.

Should Seattle secure both an NBA and NHL team they will fall to No. 15 on Hansen’s report.  If you add the successful Seattle Sounders MLS franchise to the metrics as Hansen’s group does, then Seattle falls to No. 21 assuming they land two new pro sports franchises.

League sources say the TV Homes per team metric is one of the reasons small-to-mid markets like Orlando, Sacramento, and Seattle are coveted by the league.  Networks understand the competitive impact of multiple sports teams in a region that steal away eyeballs and ratings, and they include such analysis in their bids for rights packages and the like.

Otherwise, leagues would contend that ‘TV Homes’ never watched any of the other sporting options available to them, and instead just the games that a particular league is selling to a network.

Still, Hansen’s report states that Seattle (84) has 30 more businesses than Sacramento (54) with 1,000 or more employees, and Seattle’s household median income is ranked No. 6 ($66,500) compared to Sacramento at No. 8 ($63,618). However, if you use the 2011 federal numbers for the counties of these cities (King County and Sacramento County, and work to draw fans outside the city limits) that gap grows to more than $15,000 a household.

Just like other professional teams cut into the NBA’s TV viewership in Seattle, sources say the same issue mitigates the advantage the Emerald City has in terms of potential sponsors.  The issue was summed up by longtime Seattle writer Art Thiel, as he said in a recent roundtable discussion between local pro- and anti-arena groups that competition for sponsorships in Seattle could be a problem.

“Which team in Seattle is the sixth ticket in town? When you consider Seahawks, Mariners, Sounders, University of Washington sports and then these two new teams that might occupy Hansen’s arena … the complicated business problem in Seattle is that our major companies here like Amazon and Microsoft are either bit or ‘no’ players in the sports sponsorship scene. They don’t buy the suites, they don’t do the sponsorships at least at the same degree as you find elsewhere with Fortune 500 companies.”

At his State of the City address last week, Sacramento Mayor Kevin Johnson revealed that he had sponsorship commitments of $50 million over five years from local businesses, which is similar to the $10 million Johnson secured when the Maloofs tried to leave for Anaheim in 2011.

It is unclear what Seattle has presented to the league on that front, as Seattle supporters have maintained that Hansen is under a gag order and cannot talk about his proposal to the press.

As for Hansen’s arena task force marketing itself or leaking information to the media about sponsorship support in Seattle, league sources do not expect the group to be public about their position.  As they put it, “when you’re trying to take a team from another city, particularly one that is fighting as hard as Sacramento is, it pays to be quiet.”

Past attendance will likely be a moot point or favor Sacramento, as Kings fans have turned out at the gate more frequently than their Sonics counterparts over the years.

Given the constant relocation threats and substandard ownership over the past five years, sources say the league is impressed that Kings fans continue to show up the way that they did, just as the league was impressed with Sonics fans when they showed up for the last two years under Clay Bennett prior to the team’s move to Oklahoma City.

Sources say the league won’t be overly critical of attendance in either city once public relations became a nightmare.  This was the case starting in 2006 in Sacramento after the Maloofs torched an arena deal and in that same year when Bennett took over ownership of the Sonics.

Ownership groups are another area in which sources tell PBT that the league is likely to conduct itself with some ambivalence.

Steve Ballmer is ranked No. 51 on Forbes’ top billionaires list, while Chris Hansen, Ron Burkle, and Mark Mastrov are not listed.  Each ownership group is “overly qualified” to own an NBA franchise, and the sports connections each group brings to the table are regarded as second-to-none.  Burkle is a finalist to purchase sports and entertainment powerhouse AEG, while Ballmer’s wealth alone is enough to make most owners blush.

Sources with knowledge of the league’s thinking said this is a great problem for the NBA to have, but pointed out that the league is highly unlikely to make this a question about which ownership group is better, instead letting the other factors decide the matter.  “There are only so many yachts these guys can water ski behind, and while Hansen and Ballmer are a dream team when it comes to ownership, it’s doubtful the NBA is going to downgrade Burkle and Mastrov.”

The source added that it didn’t make sense for the league to pit the ownership groups against one another, noting the association still wants to do business with both well into the future.

After David Stern’s press conference on Friday in which he said the Sacramento offer needed to be increased, and subsequent votes of confidence from Mastrov and Johnson that they would be able to deliver, the framework for discussion among owners is all but laid out.

Assuming Sacramento can provide the right offer, with the two cities drawing toward a tie on the issues of markets, attendance and ownership groups, the source said that with the advantage Sacramento has on the public subsidy issue, “Tie should go to the runner.”

Report: NBA not bringing other eight teams to Disney World bubble

Knicks vs. Bulls
Elsa/Getty Images
Leave a comment

The NBA bringing the “Delete Eight” teams to its Disney World bubble to train as other teams depart?

Like other plans for the Knicks, Bulls, Cavaliers, Pistons, Hawks, Hornets, Timberwolves and Warriors… it’s not happening.

Adrian Wojnarowski of ESPN:

The NBPA has no interest in that idea, sources said. It’s a non-starter. The inevitable solution for the eight teams left out of Orlando: The NBA and NBPA agreeing upon voluntary workouts in the team facilities, sources said.

The NBPA won’t agree to mandatory reporting for players on the eight teams outside of the restart but will eventually allow it on a voluntary level, sources said.

Bringing those other eight teams to the Disney World bubble was always a ridiculous idea. Why would the NBA jeopardize its highly profitable setup just so some lousy teams could train and maybe hold glorified scrimmages?

Voluntary team workouts are a reasonable allowance. Though it’s difficult to ensure players coming and going from a team facility won’t spread coronavirus, some players are playing basketball in groups, anyway. At their own facilities, teams can at least enforce protocols to increase safety. And players who’d rather be more careful wouldn’t be forced to participate.

There’s no reason to make anything mandatory. These eight teams’ seasons are over.

Suns keep winning, T.J. Warren keeps scoring, Nuggets outlast Jazz in 2OT

Suns star Devin Booker vs. Heat
Bill Baptist/NBAE via Getty Images
Leave a comment

The Suns are unbeatable. T.J Warren is unstoppable. And the NBA is unapologetically fun.

Just another day in the NBA bubble.

Phoenix – already the NBA’s only undefeated team at Disney World – moved to 5-0 in seeding games with a 119-112 win over the Heat.

The Suns are still a half game outside play-in position with a tougher closing stretch than the ninth-place Trail Blazers.* But Phoenix sure is making the race interesting, and Portland isn’t closing the door.

*Both teams still play the 76ers and Mavericks. The Suns also play the Thunder. The Trail Blazers’ last seeding game is against the Nets.

Whether or not they make the playoffs, the Suns should absolutely be encouraged by this stretch. Unlike an early-season surge, when Aron Baynes and Ricky Rubio carried big loads, Phoenix’s young players are leading the charge now. Devin Booker scored 35 points tonight. Jevon Carter added 20 points on 6-of-8 3-point shooting off the bench. Deandre Ayton (18 points and 12 rebounds) continues to impress. Mikal Bridges and Cam Johnson have steadily contributed at forward.

Expectations are rising for next season.

First, the Suns aren’t ready for this season to end soon.

All the best bubble stories were in Phoenix last season.

Pacers forward T.J. Warren – whom the Suns dumped with a draft-pick sweetener last summer – continued his scoring binge with 39 points in a 116-111 win over the Pacers.

Warren could always get buckets. But he has been on another level lately.

The Nuggets (somewhat safely in third place) and Jazz (who might prefer to finish sixth) had few obvious reasons to care about beating each other.

But then the game got going, and both teams’ competitive juices took over.

Donovan Mitchell drove for a layup to force overtime. Nikola Jokic converted inside to force double overtime. Finally, Jamal Murray – who scored 23 points in his first game of the resumption – put Denver up for good with a jumper then 3-pointer in a 134-132 victory.

Bubble games have featured such great energy and competitiveness.

Damian Lillard to Paul George on Instagram: ‘keep switching teams … running from the grind’

Leave a comment

Damian Lillard missed a pair of clutch free throws in the Trail Blazers’ loss to the Clippers today. Patrick Beverley and Paul George let Lillard hear about it. Lillard boasted in his post-game interview about his series-winning shots over Beverley’s Rockets in 2014 and George’s Thunder in 2019 (which literally came over George).

Now, the conflict has spilled onto Instagram.

Bleacher Report:

View this post on Instagram

Dame, PG and Pat Bev went at it in our comments 👀

A post shared by Bleacher Report (@bleacherreport) on

George:

And you getting sent home this year 🤣 respect✊

Beverley:

Cancun on 3😂😂😂

Lillard:

keep switching teams … running from the grind . You boys is chumps

George:

@damianlillard respect that too in my stint with my first team I had more success… Dame time running out g

George did lead the Pacers to Game 7 of the 2013 Eastern Conference finals, losing to the eventual-champion Heat. Indiana also pushed Miami to Game 6 in the 2014 Eastern Conference finals. George doesn’t get enough credit for those achievements.

Though Lillard’s Trail Blazers peaked in the 2019 Western Conference finals, they got swept by the team that lost in the NBA Finals.

But George forced his way out of Indiana despite that being the only place he could earn a super-max contract. He also re-signed with the Thunder, announcing his plan at a big party thrown by Russell Westbrook, then requested a trade to join Kawhi Leonard on the Clippers only a year later.

Lillard just has different sensibilities. He said he’d stick with the Trail Blazers rather than join a super team. Lillard even talked disparagingly about players who get pressured into bypassing super-max contracts in order to be viewed as a winner elsewhere.

So, this clash makes sense.

Maybe it got too personal for George, who has overcome major injury and returned even better. He surely doesn’t want to be called a chump at this point in his career.

But I disagree with George’s championships-only argument. There is plenty of room for major achievements that fall short of a title – like the Pacers’ deep playoff runs George cited. And Lillard’s series-winning shot last year. George was the casualty on that play. There’s no way around it, and it’s likely still a sore spot. That was a high-profile moment that supersedes missed free throws in a seeding game.

Lillard and George can go back-and-forth about their accomplishments. Both have done plenty in this league. Their individual routes to success show their contrasting values. Neither are wrong. They’re just different.

That’s perfectly fine and – when it leads to spats like this – fun.

Damian Lillard misses clutch FTs, Trail Blazers blow key game against Clippers backups

Damian Lillard vs. Clippers
Kim Klement-Pool/Getty Images
Leave a comment

The Clippers – maybe wanting to give the Lakers a tougher first-round matchup – showed their lack of interest in beating the Trail Blazers today by sitting Kawhi Leonard. Down five with two minutes left, the Clippers really waved the white flag by closing with a lineup of:

But that group ended the game on a 12-2 run to hand Portland a devastating 122-117 loss.

The Trail Blazers are now just half a game up for ninth in the Western Conference. This further opens the door for the Spurs, Pelicans, Suns and even Kings to make a play-in (and gives the Grizzlies more breathing room for advancing to that stage).

After McGruder hit the go-ahead 3-pointer with 26 seconds left, Damian Lillard drew a pair of free throws with Portland down one. Lillard is arguably the NBA’s most clutch player, and he had made 89% of his free throws this season. But he missed both – to the particular delight of injured Clippers guard Patrick Beverley:

Beverley and Lillard have a longstanding personal rivalry. The Clippers also have Paul George.

After the game, Lillard – who hit a series-winning shot against Beverley’s Rockets in 2014 and another series-winning shot over George, who was with the Thunder, last year – didn’t mince words.

Chris Haynes of Yahoo Sports:

Lillard:

Asking me about Patrick Beverley, who – I sent him before at the end of a game. Paul George just got sent home by me last year in the playoffs. So, they know. The reason they’re reacting like that is because of what they expect from me, which is a sign of respect, and it just shows what I’ve done at a high clip more times than not. So, I’m not offended by it. If anything, it should just tell you how much it hurt them to go through what I put them through in those situations previously.

I love Lillard’s ability to remain calm and in control. Kudos for him for finding a way to boast after missing a pair of free throws that effectively cost his team a big game. Really. Lillard’s emotional maturity is an asset.

Expect the Trail Blazers to follow his lead and not further unravel. They can and probably should still be favored to reach the play-in.

But their margin for error definitely just shrunk.