A detailed look at Nike Basketball’s Area 72 space from All-Star weekend in Houston

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Nike Basketball pulled out all the stops during All-Star weekend to showcase its extraterrestrial lineup of special edition kicks that would be worn by Kobe Bryant, LeBron James, and Kevin Durant during the NBA’s midseason exhibition.

Setting up shop inside the Houston Galleria mall, Nike created an Area 72 retail space that allowed fans to get the full space-age experience. It was impossible to miss the large black dome in the center of the mall’s lower level that housed the exhibit — it was eye-catching from above, and even at a distance.

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Once inside, fans enter a hallway with silver “space boot” versions of the shoes lining the walls, which leads them into the main area of the exhibit.

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After passing through the hallway, you find yourself in the center of things, where the real All-Star edition shoes are all on display. This was one of the cooler parts of the experience, where everyone entering received an access card with a unique code on it.

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Visitors walked around the exhibit where the shoes were encased in glass, and got to enter their code on a keypad. If the display read “access denied,” they didn’t win anything. But if it lit up with “access granted,” a key was revealed and they could unlock their size of the pair of shoes that they had just won.

One young man really wanted to win badly, and would rest his head against the display, eyes closed as he was deep in meditation (or perhaps prayer) before entering his code on the keypad. Unfortunately, he wasn’t among the chosen ones, and let out an exasperated yelp after being denied at all three tries.

There was plenty more detail to see, including video displays featuring Bryant, James, and Durant. Near the display’s exit was a customization booth, where merchandise that included socks, shirts, and track jackets could be special-ordered with various Area 72 design options. This was packed consistently throughout the weekend, and orders took between 1-2 hours to complete.

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Nike held player appearances at the space throughout the weekend, which included the three biggest names in the game whose shoes were prominently featured. The crowds were at times alost unmanageable, which speaks to the success of the space, as well as to the popularity of the NBA and the merchandise supporting the league fans love to watch.

During my visit, I caught up with Erick Goto, a member of the design team that created all of this. One of the more interesting things we discussed was how the design process for the All-Star edition shoes, as well as the theme that would carry the company’s vision throughout the weekend, was over a year in the making.

As we talked about all that went into the design process, Goto was like an actor who works on a film a year or more before it’s released, and then has to discuss it again after it’s become a distant part of his professional past.

“Up until a couple weeks, ago, I really didn’t know how excited to be about this whole thing,” he said. “But seeing all the images of how the space would look, I got so excited because you know, you’re working on it a year ago, and you’re done with that stuff. It was so long ago.”

Goto said the design team was surprised with how popular the space-age themes have become, beginning with the Galaxy editions that carried the 2012 All-Star weekend in Orlando through to the extraterrestrial theme that was omnipresent in Houston.

“We were surprised,” he said. “We definitely didn’t think that it would cause as much chaos as it did last year, but it’s great. And that’s kind of what pushes the creativity for the team. We’re always trying to make sure we deliver something special.”

The detail and design that was put into each player’s special edition shoe is truly something to behold, as was the retail space that came together for the All-Star weekend celebration. Seeing the space in its finished form made it well worth all the hard work the design team put into it, beginning more than 12 months before the final vision was realized.

“This totally made it worth it,” Goto said. “It totally brought a tear to my eye. People were down here a couple of days [before the opening] just sending me pictures of how the space was building out, and I was like, no way! I got totally excited. We worked on the product so long ago thinking, ‘it would be cool if they did this, or it would be cool if they did that.’ But they actually made everything happen.”


Nike Basketball Area 72 space at All-Star weekend in Houston

Chris Paul injures right hamstring, status unclear for Game 6 vs. Warriors

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Houston Rockets guard Chris Paul played the part of the hero for the home team on Thursday night as Houston beat the Golden State Warriors in Game 5 of the Western Conference Finals to take a 3-2 series lead.

Now, the question is whether Paul will be able to play in Game 6 on Saturday night.

After a game in which the Rockets were not particularly offensively impressive, Paul came up with some clutch baskets despite struggling overall. Paul got the better of the Golden State defense several times from beyond the arc, including one instance in which he gave a shoulder shimmy to Stephen Curry, allowing the Warriors guard a dose of his own medicine.

But Paul appeared to injure his right hamstring on a play with 51 seconds to go in fourth quarter as he was shooting a floater in the lane. After his shot, Paul remained on the ground and down at the Houston end of the floor as possession changed sides. Paul left the game some 30 seconds later, and was unable to finish the game.

The Rockets point guard had already been battling a right foot injury and had to get lots of treatment just to be able to play in Game 5. It’s not entirely surprising that Paul injured himself on his right side. A weakened link in the kinetic chain tends to force other muscles and joints to compensate for injured areas. When overused or improperly used, the chance for a new injury in another part of the kinetic chain — say, up the leg and into the hamstring — is entirely possible.

That seems like what happened to Paul on Thursday night, but we will have to wait for official word from the team before we know whether he will be playing on Saturday. Hamstring issues can the nagging and despite lots of treatment there is also the swelling that will occur when Paul has to fly to Oakland.

Houston coach Mike D’Antoni says that Paul will be evaluated tomorrow and will be continuing to get treatment but he is not worried about someone being able to fill Paul’s shoes. That’s certainly the right thing to say for D’Antoni but we know how Game 6 might go if CP3 is unable to play.

Chris Paul plays the hero as Warriors devolve to iso ball in Game 5 loss

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I personally thought a Western Conference Finals game couldn’t get any uglier after I watched Game 4 between the Golden State Warriors and Houston Rockets.

Boy, was I wrong.

Thursday night’s Game 5 matchup between the Rockets and the Warriors two teams produced three heinous quarters of NBA playoff basketball, made even more unbearable by the fact that we know how good these two teams can be when they’re really humming.

Much as it was in Game 4 it was Houston’s defense that was on display, ironically forcing the Warriors to play much in the way the Rockets do when they lose. Golden State battled the shot clock with isolation ball much of the game, with Kevin Durant getting the ball at the top of the arc as some of the league’s top players — including a two-time MVP in Stephen Curry — widened the floor in a 1-4 flat set for the 7-foot wing.

To their credit, both Curry and Durant were in good shooting form through the first half but as the periods ground on they started to slow. Draymond Green was Draymond-y, scoring 12 points while grabbing a game-high 15 rebounds with four assists. Statistically, it’s hard to understand how the Warriors lost. Golden State shot better from the field, from the arc, and from the charity stripe. But their scoring was concentrated and their offense predictable at just the wrong moments.

Houston’s attack was nothing to shake a stick at, either. James Harden‘s scored just 19 points on 5-of-21 shooting, and as a unit the Rockets doled out 12 assists. Incessant switching and a tendency to hound the ball on defense allowed Houston to force a whopping 18 turnovers from Golden State. It was the most important statistic of the game for the Rockets, who scored 18 points on those turnovers despite being outpaced in 3-point shooting, points in the paint, and in fastbreak buckets.

Then, the fourth quarter happened. Everything changed, and as we are wont to do, the game felt much cleaner. Both teams had their energy up, they traded baskets, and the lead went back-and-forth.

Enter Chris Paul.

Houston’s point guard was the savior, scoring 20 points on a piddly 6-of-19 shooting performance. But Paul’s box score did not tell the tale of his impact on the game. Several times with the shot clock winding down, Paul came up with big beyond-the-arc buckets, at one point hitting one over Curry, giving him back a shoulder shimmy much the way the Warriors point guard did in Game 4.

Paul’s leadership pushed Houston forward, but his commitment during Game 5 might get overlooked after the Rockets point guard was forced to check out of the game after a play with 51 seconds remaining. On a floater in the lane, Paul appeared to hurt his right hamstring. Unable to play, Paul had to watch the final minute from the Houston bench, and his availability for Game 6 is currently up in the air.

It was ugly and it was gritty, but the Rockets beat Golden State on Thursday night, 98-94, to take Game 5 and a 3-2 series win as the Western Conference Finals heads back to Oakland.

Now, we look toward Game 6 in California on Saturday, May 26 at 6:00 PM PST.

Eric Gordon buckets, Draymond Green turnover seals game for Rockets

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For the second game in a row, the Houston Rockets were clutch in the fourth quarter and the defending champion Warriors clanked and fumbled their way to a loss.

Houston won Game 3 98-94 because down the stretch Eric Gordon made plays (and free throws) and Draymond Green fumbled away the Warriors chance.

It started with the Rockets up one with less than two minutes to go, when Eric Gordon — who led the Rockets with 24 points — drained a three that gave Houston some breathing room.

Six seconds later, Draymond Green answered with a three to keep it a one-point game.

With 10 seconds left in the game, a Trevor Ariza free throw made it a two-point game, giving the Warriors a chance to come down and tie or win. Then Green did this.

Gordon was fouled, hit two free throws, and it was ballgame.

The Rockets are now up 3-2 in the series and are one win away from the Finals.

Draymond Green thought Warriors might trade him after fight with Steve Kerr

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Draymond Green is the backbone of the Golden State Warriors, not just because he was the 2016-17 NBA Defensive Player of the Year. Green sort of does it all, including passing, scoring, rebounding, and myriad other scrap work that doesn’t show up on regular box scores.

But there was some doubt in Green’s mind in 2016 that he would stay with the team. Green was involved in an argument during a game against the Oklahoma City Thunder, and after things settled down the Warriors big man was concerned the team might trade him.

The thought of doing so is sort of ridiculous, but apparently that was something that flashed into Green’s mind given the tenseness of the situation between he and Kerr.

Via Bleacher Report:

But Green’s mood was still foul, and he left the arena that day believing his days as a Warrior were numbered. He feared the relationship had been fractured, that the Warriors would choose Kerr over him. That he’d be traded.

“One hundred percent,” Green tells B/R. “Especially with the success that he was having as a coach. Like, you just don’t get rid of that.”

The thing that makes Golden State great isn’t just the players, or the system, or Kerr. It’s the human resources management aspect of their organization that allows them to compete on the court in the way they do.

It’s not crazy to think that a player could be shipped out of town thanks to a disagreement with a coach, although the leverage players have these days likely has put a stop to that realistically happening. But that Kerr, Green, and management were able to get things back under control that season was to the benefit of everyone involved.