Lakers owner Jerry Buss changed the very image of NBA

20 Comments

Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).

Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.

Buss passed away at the age of 80 on Monday morning.

Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.

What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.

But where Buss was truly an innovator was off the court.

Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.

First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.

Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.

None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.

“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”

Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.

Every team sells sizzle with the steak. And they can thank Dr. Buss for that.

Dwyane Wade signs ‘lifetime’ deal with Li-Ning

Mitchell Leff/Getty Images
1 Comment

MIAMI (AP) Dwyane Wade has signed a lifetime contract with Chinese apparel company Li-Ning.

Wade made the deal official at an event in Beijing on Wednesday with the company’s CEO and namesake Li Ning, who is revered in China for his gymnastics success.

Wade’s relationship with Li-Ning began in 2012, after he previously was an endorser for Converse and Jordan Brand. In addition to the continued production of basketball and lifestyle apparel, the new deal calls for Wade to take “a greater role” in youth developmental camps and basketball clinics in China and other parts of the world over the coming years.

Wade finished last season with the Miami Heat. He has not decided if he will return to the Heat next season, which would be his 16th in the NBA.

New Bulls forward Jabari Parker: ‘They don’t pay players to play defense’

AP Photo/Charles Rex Arbogast
5 Comments

Jabari Parker never found his footing with the Bucks. Parker’s injuries and Giannis Antetokounmpo‘s ascension left Parker – a top recruit then No. 2 overall pick – trying (and often failing) to to fit into a complementary role he clearly never envisioned for himself.

After signing a contract to become the Bulls’ highest-paid player, Parker is unapologetically embracing a new mission.

Parker, via 670 The Score:

I just stick to my strengths. Look at everybody in the league. They don’t pay players to play defense. There’s only two people historically that play defense. I’m not going to say I won’t, but to say that’s a weakness is like saying that’s everybody’s weakness. Because I’ve scored 30 and 20 on a lot of guys that say they play defense.

If you know the game, you also know that everyone’s a pro, right? And you know that certain guys have an average. No matter what you do, they still get that average. They pay people to score the ball, and I would hope that somebody scores the ball on me if they pay them that much. So, I’m not saying that to cop out or nothing. It’s the NBA. We’re professionals. Everybody scores. It’s just about limiting them as much as you can, trying to contain them.

A better offense wins a championship.

Parker is generally right. Scoring is rewarded far more than defense. If NBA teams don’t want to encourage that attitude, they ought to pay players more for other skills. Until then, players like Parker – who has no salary guarantee beyond this season – will continue to be drawn to scoring.

Parker is also correct that certain players get their points-per-game average no matter what. What he fails to explain: If that player needs too many shots to get it, he hurts his team. Good defenders force inefficiency from their opponents.

But, again, players who get theirs in the points column are often rewarded in salary.

So, expect Parker to hunt his points during his upcoming contract year.

These quotes only reinforce what we’d already seen from Parker. He showed glimpses of strong defense during this year’s playoffs, but that was rare for him. His skill set and approach are offense-first.

And great offense probably beats great defense. But offenses are rarely reliably great. Defense more often can be. The Warriors, as exceptional as they are offensively, are also elite defensively. I’m not sure Parker grasps that.

It’s on Bulls coach Fred Hoiberg to convince him, but managing this issue is easier said than done. Not only does Parker bring years of habits to Chicago, he’s playing to prove himself next season. The Bulls have a team option on him for 2019-20.

Parker will most positively affect winning by trying hard on both ends of the floor. He might most positively affect his bank account by saving his energy for offense.

You might not like him saying it, but it’s also reality.

Report: Kawhi Leonard warming to playing for Raptors

Vaughn Ridley/Getty Images
5 Comments

Shortly after the Spurs traded Kawhi Leonard to the Raptors, word leaked he didn’t want to play for Toronto.

That stance is apparently softening.

Adrian Wojnarowski on ESPN:

They’ve been in communication with Kawhi Leonard’s camp. He’s going to play. He’ll be in training camp. He’s healthy. He may be at USA Basketball’s minicamp next week which Gregg Popovich is coaching. That’s possible.

But the one thing I was told today he’s started to warm to the idea that he’s going to a contender. He’s got a team that could be as good as anybody in the Eastern Conference.

And now it’s on Toronto to try to recruit him, keep him. But in his mind right now, he’s headed to L.A. next year.

Leonard has little choice but to get on board. If he withheld services from the Raptors, they could fine him – eventually all the way up to his entire $20,099,189 salary for next season. Perhaps even more catastrophically, if it was determined he withheld services for more than 30 days of the season, he could be denied free agency entirely.

Maybe he could have finessed using his injury as an excuse rather than explicitly holding out. It has been threatened before. But that’s hard to manage and would have hurt his stock among all teams, including his preferred destination(s).

The best way for Leonard to get everything he wants is going to Toronto, playing well then becoming a free agent next summer.

I’d advise Leonard to keep an open mind until then. It might have made sense to posture against the Raptors to discourage a trade. But the trade has happened. Maybe he’ll join Toronto and like it more than he expects.

Paul George didn’t expect to stay with the Thunder, but he considered them throughout the season and found a long-term home. I don’t expect that to repeat with Leonard and the Raptors, but it could. Why close the option?

If not, Los Angeles will always be waiting.

Report: Spurs wanted to declare Kawhi Leonard out for the season, but he wouldn’t let them

Ronald Cortes/Getty Images
3 Comments

In February, Gregg Popovich said he’d be surprised if Kawhi Leonard played again during the 2017-18 season. Leonard didn’t, but the Spurs never followed Popovich’s doubt with a clear statement on Leonard’s status. Instead, Popovich repeatedly deferred questions of Leonard’s health in the following months to Leonard’s “group.”

Michael C. Wright of ESPN:

Privately, officials within organization had hoped Leonard would let the Spurs declare him out for the season due to his injury, according to sources with knowledge of the situation. Believing he’d eventually return, Leonard declined each time

Did Leonard not realize this made him – not the Spurs – look bad? Especially once it leaked he’d been cleared medically. Especially when he told the team repeatedly and public once he’d return soon but never did.

Perhaps, this was just genuine competitiveness. Maybe Leonard really thought, or at least wanted to believe, a return was around the corner. This could have been him valiantly never giving up.

But there’s a reason teams usually err on the side of caution in long-term injury announcements. It’s to protect the player from looking bad for remaining out if he’s not quite ready as quickly as initially projected.

The Pacers received a disabled-player exception for Paul George in 2014-15, and he still beat the odds to return late in the year. The Celtics called Gordon Hayward out for this season and weren’t going to stray from that public stance until he suited up, even when – for a moment – it appeared he had a chance of returning.

Even if the Spurs publicly declared him out for the rest of the year, nothing would have stopped Leonard from playing. It’s not a binding resolution. Instead, he repeatedly missing targeted return dates and looked soft to many because of it.

And he insisted on the strategy that led to that perception!

This is just more evidence those around Leonard might not know what they’re doing.