If Hornets want to become Pelicans, Stern will expedite process

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The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.

But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.

That’s what he said to the media in New Orleans Wednesday, as reported by Hoopsworld.

“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”

It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.

Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.

Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.

Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.

So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.

Celtics’ Terry Rozier on Game 3: “We needed to get our butts whooped”

Associated Press
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Cleveland dominated Game 3 Saturday night. They played harder, to start. The Cavaliers’ defensive pressure on the ball was better, they were sharper rotating out to shooters and covering passing lanes. Cleveland’s role players stepped up and helped LeBron James.

Boston, meanwhile, wilted in the face of that pressure Saturday, something it has done a few times on the road these playoffs. The Celtics got away from the things that got them to the Eastern Conference Finals. Guard Terry Rozier put it more bluntly, via A. Sherrod Blakely of NBC Sports Boston:

“I feel like we needed this (loss) to get us back … to get us ready for Monday,” Rozier said.

Rozier later added, “We needed to get our butts whipped. Come back to reality and take care of business on Monday.”

Cleveland is a championship team — from LeBron James on down through the core guys, they all have rings. They have been down before, and heading home it was expected they would play with force. Cleveland’s back was against the wall and they responded.

From the Celtics’ perspective, they also got a little too fat and happy and were not ready for what the Cavaliers came with in Game 3.

Now the pressure is on Boston to push back, to get back to their level of execution and do it under pressure. Make the Cavaliers prove the improved defensive effort was not a one-off game. The Celtics must move the ball and play with some pace, then see if the Cavaliers can keep it together in the face of crisp play.

When this series heads back to Boston Wednesday, it will either see the Celtics in control up 3-1, or the series will be a best of three (with the Cavs still having to figure out if they can win on the road). At home, the Cavaliers are going to play with force again and have some depth. We’ll see if Game 3 was enough of a wakeup call for Boston.

PBT Extra: Can Rockets take Game 2 energy, execution on the road?

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Houston found its blueprint to beating Golden State in Game 2: Strong defensive pressure on the ball, quick switches and communication on defense, getting out in transition when possible, and starting sets earlier in the shot clock and attacking downhill with James Harden and Chris Paul.

Now can they do that on the road? Against a more focused and sharper Warriors’ team?

That will be the question in the next two games of the Western Conference Finals, and it’s what I discuss in this latest PBT Extra.

Cavaliers cruise past Celtics in Game 3, change complexion of Eastern Conference finals

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The Cavaliers were heavy favorites over the Celtics entering the Eastern Conference finals. LeBron James has dominated the East for years, and Cleveland appeared to hit its stride in a sweep of the Raptors last round. Boston was shorthanded and inexperienced.

Were the Celtics’ two wins to open the series, as impressive as they were, really enough to override everything else we knew about these teams?

The Cavs walloped Boston in Game 3, 116-86, Saturday. Cleveland now has four of the NBA’s last five 30-point playoff wins – two against the Celtics last year, one over Toronto last round and tonight. (The Cavaliers lost the league’s only other 30-point game between, to the Pacers in the first round.)

Boston still leads the series 2-1, and teams up 2-1 in a best-of-seven series have won it 80% of the time.

But the team up 2-1 is usually the one seen as better entering the series. That isn’t the case here, not with LeBron on the other side. And the leading team usually isn’t so woeful on the road, which will remain a major storyline entering Game 4 Monday in Cleveland.

The Celtics bought themselves margin for error, but they blew a lot of it tonight.

It’d be an oversimplification to say the Cavs just played harder, but they did, and it went along way. They chased loose balls, tightened their defense and moved more off the ball offensively. Cleveland jumped to a 20-4 lead, led by double digits the rest of the way and spent most of the game up by at least 20.

LeBron (27 points, 12 assists, two blocks and two steals) dazzled as a passer and locked in as a defender. He received help from several players:

In a low-resistance effort, Boston didn’t goon up the game at all.

The Cavaliers still have plenty of work ahead to reach their fourth straight NBA Finals, but tonight, they showed a path to advancing. Climbing out of their early series deficit now looks far less intimidating.

Luka Doncic named EuroLeague MVP at age 19

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Luka Doncic, the likely top two pick in the upcoming NBA draft, has led his Real Madrid team to the EuroLeague finals at age 19.

Now he has been named the youngest player ever win the EuroLeague MVP.

For those unfamiliar, EuroLeague is the equivalent of the Champions League in soccer — the very best club teams from around the continent face off against each other. On this biggest of European stages, Doncic has been a force. He is a gifted passer with great court vision. He can take his man off the dribble. He can hit threes. And he knows how to be a floor general and run a game. Did we mention he’s just 19?

Doncic said before the start of EuroLeague that he hasn’t decided what he is going to do about coming to the NBA or going back to Real Madrid. Don’t buy it. This is like asking a major college basketball star right before the NCAA Tournament if he is coming back to “State U” next year, they don’t want to say “no” right before the tourney so they give a non-committal answer. Same here. He’s not leaving millions on the table, he’ll be in the NBA next season.

And he’ll bee good.