David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

LeBron James passes Kareem to become all-time leader in playoff made field goals

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LeBron James is already the NBA’s all-time leading playoff scorer, having passed Michael Jordan last postseason.

However, LeBron racked up his buckets in the era of the three-point shot (as did Jordan, to a lesser extent), so Kareem Abdul-Jabbar was the all-time leader in field goals made in the postseason. A lot of them beautiful skyhooks that still give Celtics fans nightmares.

Monday night, LeBron made history passing Abdul-Jabar for the top spot in NBA playoff made field goals.

Just add that to the already insane resume.

Kevin Love with insane touchdown outlet to LeBron James for bucket

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Not sure what part of this was better.

Was it Kevin Love‘s length-of-the-court outlet touchdown pass that was right on the money, where only the receiver could get it?

Or was it LeBron James, with a catch in a crowd that would make Julio Jones’ draw drop?

Either way, this first quarter bucket from the Cavaliers may well be the play of the game.

Spurs disbanding all-female dance team in favor of co-ed hype team

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Is this the wave of the future?

Since then newly-minted owner Jerry Buss started the Laker Girls’ in 1979, all-female dance teams have become standard around the NBA. However, with how things are now viewed through the prism of the #metoo movement, and reports on how NFL cheerleaders were treated in places such as Washington and Miami, a lot of professional sports teams are re-thinking the concept of female dance teams.

The Spurs are apparently doing away with theirs, to be replaced by a 35-person co-ed “hype team.”

The Spurs have not said officially that this is the end of the Silver Dancers. “Lack of interest” is an odd reason to give — is there suddenly less interest now than there was five years ago? A number of teams have both female dance teams and co-ed “spirit” or “hype” teams.

Far more likely, this is about perception in what is a conservative state and marketplace.

The question is will this become a trend, both around the NBA and professional sports. As the teams try to evolve and make more dynamic their in-arena experiences, are the dance teams going to fade from view?

Just something to keep and eye on going forward.

Just a reminder: Spurs hope to repair relationship with Kawhi Leonard, offer-him $219 million

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It’s everyone’s favorite parlor game around the NBA: Where will Kawhi Leonard play next season? Philadelphia? Los Angeles? Somewhere else? Fans of 29 teams are posting their trade scenarios online, while GMs of 29 teams privately have tried to come up with offers that could tempt San Antonio.

The most likely answer: San Antonio.

While the relationship between Leonard and the Spurs is frayed — and with the people close to Leonard and in his ear seemingly trying to push him out the door — the Spurs would rather keep one of the five best players in the NBA (when healthy) in-house. From Tom Osbourne of the San Antonio Express-News.

Still, the Spurs hope to meet with Leonard and his representatives soon in a bid to mend fences and pave the way for Leonard to come to terms on a five-year $219 million supermax contract that he will be eligible to receive starting July 1. If attempts to patch up the relationship fail, the Spurs will be forced to explore trading a player coach Gregg Popovich once labeled “the future face of the franchise.”

The timing of that meeting has been slowed in part because of the death of Popovich’s wife and everyone involved understandably giving him all the space wants. It will happen.

Can the relationship be salvaged? Maybe, $219 million can mend a lot of fences. There are things the Spurs can and would be willing to do to promote Leonard more (although that all starts with him getting out of his comfort zone and building his brand, starting with speaking more in public). Also, Gregg Popovich was able to sooth LaMarcus Aldridge‘s ego when the big man demanded a trade, and not only did the player stay he had an All-NBA level season. Popovich and Leonard still have a strong relationship.

Is that enough? Time will tell, but people around the league think at best it’s a coin flip. Things are not good right now. However, the Spurs will get the first crack at fixing this before they are forced to consider a trade.