David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

DeMar DeRozan expresses anger at trade to Spurs on Instagram

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DeMar DeRozan has been loyal to Toronto.

He embraced the city when former stars abandoned it and pushed their way out of town. In 2016, as a free agent, he didn’t even meet with another team, he had no intention of leaving. He said he wanted to go down as the greatest Raptor ever. A Los Angeles kid himself — born and raised in Compton — he never pushed to go home, instead becoming incredibly active in the community off the court as well as being a four-time All-Star, two-time All-NBA player on it. He has led the greatest run of Raptors basketball in franchise history.

The Raptors were not loyal to DeRozan — they are shipping him to Texas in a trade for Kawhi Leonard that is being finalized.

DeRozan reportedly hates the move and put this up as an Instagram story.

“Be told one thing & the outcome another. Can’t trust em. Ain’t no loyalty in this game. Sell you out quick for a little bit of nothing… Soon you’ll understand… Don’t disturb…”

It’s not the destination that has DeRozan unhappy, he did not want to be traded, period.

Leonard reportedly also is unhappy with the trade — he wanted to go home to Los Angeles. However, Lakers would not the players the Spurs wanted into a trade (Brandon Ingram, Kyle Kuzma and more), and the Clippers do not have the assets to interest the Spurs in a trade. San Antonio was holding out for other bidders, biding their time, and in came Raptors’ GM Masai Ujiri with an aggressive move.

Leonard’s inexperienced management team, which did not handle this situation well, wanted him in a major market that would boost Leonard’s marketing opportunities. While Toronto is a big market — sixth largest in the NBA, bigger than Philadelphia — and is the team of a nation with fans across Canada, this is not what Leonard’s people wanted. He is a free agent next summer in 2019.

DeRozan has every right to feel betrayed — next time you think of complaining about how players are not loyal to cities/teams/fans, remember this. Loyalty is a luxury in the NBA and one rarely rewarded.

DeRozan also will come around and embrace San Antonio, the Spurs culture, and Gregg Popovich. He will help them win a lot.

Whether the Raptors can win over Leonard becomes one of the NBA’s biggest storylines of 2018-19.

Raptors reportedly agree to trade to acquire Kawhi Leonard from Spurs

Associated Press
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Raptors’ GM Masai Ujiri wanted to shake things up in Toronto this offseason, to change the culture, to make a push for a ring with LeBron James having gone West. The status quo was no longer good enough.

He has done that in the most dramatic way possible.

In maybe the biggest move of the summer, the Raptors are about to acquire Kawhi Leonard from the San Antonio Spurs. From Adrian Wojnarowski and Chris Haynes of ESPN:

The Toronto Raptors are finalizing a deal to acquire San Antonio Spurs star Kawhi Leonard in a trade package that includes All-Star DeMar DeRozan, league sources told ESPN.

An agreement in principle could be reached as soon as Wednesday, league sources said.

Leonard and DeRozan are both aware that an agreement could be imminent, and neither is expressing enthusiasm for the deal, league sources said.

DeRozan seems to confirm the trade — and his displeasure with it, he wanted to go down as the greatest Raptor ever and embraced that city when others stars had bolted it — in an Instagram story.

Leonard and DeRozan cannot be traded for each other straight up (DeRozan makes $7 million more than Leonard), the deal would need to have other players and picks involved. Something such as Leonard and Danny Green for DeRozan, OG Anunoby and picks works, but the deal is likely more complex than this.

The Spurs did not want to send Leonard to the West and the Lakers, and they wanted a star player who would keep them relevant and in the playoffs as part of the deal. DeRozan does that (while the Lakers and Sixers would not throw in key pieces such as Brandon Ingram or Markelle Fultz). Paired with LaMarcus Aldridge, Dejounte Murray, and whoever else doesn’t get traded they are in the playoff mix in the middle of a brutal West. DeRozan has two seasons guaranteed at $27.7 million, with a player option for a third season after that.

Leonard is a free agent in the summer of 2019 and can then sign anywhere he wants. That has reportedly been Los Angeles, although in Las Vegas I heard rumors from sources that both the Lakers and Clippers are in play to get him.

The Raptors will have this season to win him over and get him to re-sign — just as Oklahoma City did with Paul George. Toronto is a fantastic city, it has a passionate fan base, and the team is poised to win a lot. Toronto also has more money: with the trade Toronto can offer Leonard a five-year, $190 million contract next summer, the most any other team can put on the table is a four-year, $141 million offer. Leonard, it should be noted, walked away from a $221 million offer should he have worked things out with the Spurs.

If Leonard is fully healthy — something nobody really knows for sure — the Raptors would be contenders in the East, a team that is a threat to favorite Boston as well as Philadelphia.

Blazers win 2018 NBA Las Vegas Summer League Championship vs. Lakers

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The Portland Trail Blazers are your 2018 NBA Las Vegas Summer League Champions. I want Multnomah County just to drink that in for a minute.

Tuesday night’s Final was not a close one, with the Trail Blazers in control of the game for most of the time. Portland jumped out to an early 31-19 lead, and were led by KJ McDaniels, who eventually took home the championship game’s MVP honors.

On the other side of the floor, it was Summer League MVP Josh Hart who had been ejected in the fourth quarter. Portland’s largest lead was 24 points, and it was surely a frustrating night for the young Lakers Squad.

Via Twitter:

McDaniels led the way for Portland, finishing with 17 points, seven rebounds, and one assist on 57 percent shooting from the field. The Blazers had six players in double figures, and helped shut down LA from 3-point range, forcing them to shoot just 3-of-21 from deep.

Hart scored 12 points for the Lakers, and Los Angeles had just three players in double figures. As a team, LA shot 39 percent from the field during the 18-point loss.

This Summer League playoff win doesn’t quite make up for the 2000 Western Conference Finals between these two rivals, But Blazers fans have to be happy that their team at least got a sniff of a deep playoff run.

No doubt they will be partying on SE Division tonight.

Lakers’ Josh Hart get ejected during Summer League Final (VIDEO)

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Josh Hart was the Las Vegas Summer League MVP for the Los Angeles Lakers. He scored a whopping 37 points during Monday night’s 2OT win against the Cleveland Cavaliers, but apparently it was just too much of him to finish Tuesday’s Final against the Portland Trail Blazers.

Hart didn’t agree with an official’s decision — presumably on a no-call — late in the fourth quarter, and he had some choice words for the referee as the floor changed possession. The Lakers guard already had one technical foul from earlier in the game, so his second earned him an ejection. It was his second of Summer League.

That’s not necessarily a good look for Hart, although it’s not as though Summer League has a real impact on a player’s career in the long run.

Should Hart have been upset that he did not get a foul? Probably not, seeing as how he led with his elbow. No doubt Lakers brass will be more concerned by the fact that he was ejected from not one but two Summer League games during his MVP run.

Hart will have to get his emotions under control as we head into the regular season for Los Angeles.

The Trail Blazers beat the Lakers in the Final, 91-73, with KJ McDaniels taking home the championship game MVP honors.