David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Watch Stephen Curry drain shots from center-court logo during warmups like it’s nothing

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In case you need any kind of reminder that Stephen Curry is a flat-out ridiculous shooter — particularly during warm-ups, well, you’re in luck.

Check out this pregame video of Curry knocking down shots from the center-court logo at Oracle like it’s nothing.

The man changes the game. Even in warmups.

James Harden being out clouds latest Rockets-Warriors clash

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ASSOCIATED PRESS — The Houston Rockets have had the Golden State Warriors’ number this season. However, when the teams meet on Saturday, the Rockets will have to play without the reigning NBA Most Valuable Player.

Houston guard James Harden is out due a cervical neck strain. Harden was bothered by soreness Thursday during the Rockets’ 111-106 loss to the Los Angeles Lakers. He was seen receiving treatment to the neck and right shoulder during the contest.

The Rockets have used different means to beat the two-time defending champs in their first two head-to-heads since Golden State prevailed in a seven-game conference finals last May.

Houston held a Stephen Curry-less Warriors team to 86 points — Golden State’s lowest output of the season — and just 42 percent shooting in a 107-86 home win in November.

The Rockets then turned Harden loose in the January rematch at Golden State, watching him pour in 44 points — including a game-winning 3-pointer — in a 135-134 overtime thriller.

More than a month later, that game still weighs heavily on the mind of Curry, who countered Harden with 35 points of his own that night.

“They just made one more shot,” he noted to reporters after the Warriors Thursday win over the Sacramento Kings. “We understand how talented they are, how well James has been playing. It’s going to be a dogfight … a defensive test for us.”

At the time of Curry’s statement, the extent of Harden’s injury had not been made public. The NBA’s leading scorer at 36.5 points per game, Harden was bothered by a left shoulder strain prior to the All-Star break but didn’t miss any contests. He has played in 55 of Houston’s 58 games as he missed three games early in the season due to a hamstring injury.

In the overtime win at Oakland, Harden complemented his 44 points with 10 rebounds and 15 assists for a triple-double.

While there was no triple-double against the Lakers, Harden did extend his streak of games with 30 or more points to 32.

The Rockets lost their second in a row and fell to 33-25, a full 12 games below where they stood at this point last season. It’s gotten some analysts grumbling about the club’s style of play and reliance on Harden.

Houston coach Mike D’Antoni labeled such talk “absurd” before the Thursday game.

“I don’t know if they watched last year,” he said of the naysayers. “Nobody else can do what he does. … If you’re a ball-stopper, usually you’re inefficient. He’s very efficient. So when the ball stops, it’s a good thing.”

The Rockets earned the home-court advantage over Golden State in last year’s playoffs by finishing seven games ahead of the Warriors during the regular season.

That almost surely won’t be the case should they meet again this postseason. The Warriors (42-16), with the best record in the West, have a nine-game advantage over Houston, currently in the No. 5 seed.

Golden State won for the 17th time in its past 19 games by surviving a late rally from the Kings on Thursday in a 125-123 home decision. Curry finished with 36 points, making 10 of his 16 3-point attempts.

Harden (276) and Curry (246) enter the game ranked first and second, respectively, in the NBA in 3-pointers made.

Harden also led the league last season with what was then a career-best 265.

Curry got the better of his rival in 3-pointers in last year’s playoff showdown, however, making 27 of 75 (36 percent) while Harden was harassed into 19 of 78 (24.4 percent).

Curry saved his best for last in the series, going 7 of 15 on 3-point tries in a 27-point effort in Golden State’s 101-92 win at Houston in Game 7. Harden went just 2-for-13 from long range on his 32-point night.

 

James Harden fined $25,000 for calling referee Scott Foster ‘rude and arrogant’

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“Scott Foster, man. I never really talk about officiating or anything like that, but just rude and arrogant. I mean, you aren’t able to talk to him throughout the course of the game, and it’s like, how do you build that relationship with officials? And it’s not even that call [Harden’s sixth foul, ending his night]. It’s just who he is on that floor.”

Houston’s James Harden knew the fine was coming before he even uttered those words following the Rockets loss to the Lakers Thursday night, in which Foster called two offensive fouls on Harden, one that limited his minutes early and another that set him up to eventually foul him out of the game.

Harden got what was expected on Saturday, the NBA fined him $25,000 for “public criticism of the officiating.”

Harden wasn’t alone in his frustration. Chris Paul fouled out and picked up a technical, and coach Mike D’Antoni picked up a technical as well.

For the game, Foster called 12 fouls on the Rockets and six on the Lakers. This season in games Foster has officiated, the Rockets are 1-1.

The Rockets are not the only team to have frustrations with Foster, he has a reputation around the league for a short fuse that doesn’t let you question calls. LeBron James‘ Heat teams and others have felt how Harden does.

Lakers’ Lonzo Ball could be out longer due to bone bruise in ankle

Associated Press
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Lonzo Ball has missed the last 11 Laker games. In that time the team is 4-7 with a bottom 10 offense and defense, and they have been outscored by 9.4 points per 100 possessions. Granted, LeBron James was out for a number of those games as well, but even LeBron is talking about how much Ball is missed in the rotation.

The Lakers could be missing him a while longer.

While we are starting to approach the ballpark return date projected for Ball’s Grade 3 ankle sprain, he could miss more time due to a bone bruise in the ankle, reports Tania Ganguli of the Los Angeles Times.

Ball moved quickly through the early stages of his rehab. He used crutches for about a week and wore a protective boot on his left ankle for less time than that.

Ball began running on an underwater treadmill two weeks ago and last week he began work on an antigravity treadmill, but was limited because of the bone bruise.

Ball injured his ankle back on January 19 and it looked bad when it happened.

The Lakers could use him as they make a push down the stretch to get into the playoffs — the Laker defense is 3.4 points per 100 possessions better when Ball is on the court this season. The Lakers, 29-29, enter Saturday as the 10th seed in the West, three games back of the Clippers in the eighth seed and final playoff spot. The Sacramento Kings are also between the Lakers and the postseason — to get in the Lakers are going to need to go on a LeBron-led run. Ball would help with that, but it may be a little while longer before we see him on the court.