David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Three Things to Know: Warriors won’t escape Draymond Green-Kevin Durant questions by getting throttled by Rockets

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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA.

1) The Warriors still have problems. Deep-seeded, dynasty-ruining problems? Not sure. But problems, nonetheless.

Draymond Green and Kevin Durant talked with each other. Green explained himself publicly. Durant wouldn’t address it in the slightest.

But a 107-86 loss to the Rockets leaves it difficult to feel good about the star forwards moving on productively from their heated argument.

This could be as simple as Stephen Curry being injured. Even before Green and Durant sparred, people were learning just how important the point guard is to Golden State.

And the Rockets are no easy out. They’re 3-1 since excising Carmelo Anthony, whom even Houston now acknowledges is done there, with three straight double-digit wins over Pacers, Nuggets and Warriors.

Still, it’ll be impossible to look beyond the Green-Durant dynamic until Golden State wins like it did before. In Green’s first game back from suspension, that didn’t come close to happening.

2) The Clippers are winning. That’s important beyond even underlying factors like how they’re playing.

L.A. has won three straight – beating the Bucks in overtime, Warriors in overtime and Spurs 116-111 last night. Against quality competition like that, racking up victories is crucial. Even if the Clippers stumble or have injury issues later, those three wins could be vital come playoff-seeding time.

At 9-5, the Clippers are tied for fourth in the Western Conference. But that’s just two games ahead of 12th. There’s no separation early in the West race, and there might not be margin for error all season.

Other teams will come around – like San Antonio. In a 1-5 stretch, the Spurs have been outscored by 61 without Rudy Gay and have outscored opponents by 24 with him. He was +14 in 25 minutes last night. As he gets healthier, San Antonio should improve.

But the Clippers don’t need to wait on anything. They’re deep and play hard. Lou Williams hits big shots. They’re ready to win right now.

3) The Nuggets avoided complete doom and gloom. After a 9-1 start, Denver had lost four straight. Jamal Murray violated team rules, and Nuggets coach Michael Malone pulled him from the starting lineup. But Denver still cruised to a feel-good 138-93 win over the Hawks.

Monte Morris started and played steadily. Murray was good off the bench. It probably didn’t matter much. The Nuggets likely would have beaten Atlanta with an injured Isaiah Thomas at point guard.

But Denver – especially star Nikola Jokic – still seems like a team that can get too down on itself when things aren’t going well. Momentum snowballs, even when it starts against the Hawks.

Draymond Green reportedly told Kevin Durant: ‘We don’t need you. We won without you. Leave’

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Draymond Green got into an argument with Kevin Durant so feisty, it caused a Warriors player to predict Durant will now leave Golden State in free agency next summer.

Just what did Green say?

Chris Haynes of Yahoo Sports:

Green called Durant a “bitch” multiple times, sources said. In a summarized version, sources said Green shouted, “You’re a bitch and you know you’re a bitch.” The rhetoric, sources said, continued even when Kerr attempted to direct the team’s attention to his whiteboard.

Green blurted to Durant something along the lines of, “We don’t need you. We won without you. Leave,” sources said.

Wow. That’s pretty darned harsh. And if Durant walked away say saying “That’s why I’m out“… wow.

This would explain why Green’s teammates supported his suspension. He clearly went too far, as even he expected a fine. But this was quite the way to carry on.

When Green and Durant bickered last year in a similar, though less heated, incident, it was claimed Green was using “reverse psychology” to motivate Durant. I was never convinced whether that was accurate or cooked up after the fact to cover for Green’s misbehavior. Will we hear a similar explanation this time?

Scottie Pippen says Durant-Draymond beef could derail Warriors championship hopes (VIDEO)

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Scottie Pippen is a six-time NBA champion, and has played with some of the biggest personalities to ever grace the league. Charles Barkley, Dennis Rodman, Rasheed Wallace, and Michael Jordan just to name a few. As such, Pippen has some relevant insight into the superstar battle royale that’s happening right now between members of the Golden State Warriors.

On ESPN’s “The Jump” on Thursday, Pippen compared the situation between Draymond Green and Kevin Durant to his time with the Chicago Bulls. In particular, Pippen pointed out that both he and Jordan had issues with Dennis Rodman when he arrived in Chicago from the San Antonio Spurs to start the 1995-96 season.

Pippen also levied a pretty heavy take that not many have leapt to just yet, saying he felt the divide between Durant and Green could destabilize the Warriors enough to cost them this year’s NBA championship.

Via ESPN:

I didn’t like Dennis Rodman. I didn’t like Dennis when he came to the team, Michael [Jordan] didn’t like him, but we existed on the basketball court because we respected what Dennis did on the court and we knew the value that he brought to the game for us. But in this situation, where you’re talking about your teammates, that’s out of character for players. As a team, we bond. We lock hands, and no one is allowed in that circle.

As a player, we knew that this was coming I mean for pretty much the whole 90s our championship run was built on what players wanted. We went against management [a] numerous amount of times. But when it came to play, and we got in between the lines, we played for each other, we played for the city of Chicago. And I think this is one of them situations the players gotta look beyond any situation. This is not one of those situations where they can look ahead. They have to work out their own internal affairs, and right now this could cost them a championship. If KD don’t feel comfortable playing with Draymond, who do you walk away from?

I’m not sure if I am ready to go that far just yet, just because the Warriors have so much firepower when everyone is healthy it’s not clear who would step up and dethrone them even if Durant and Green remain icy toward each other.

The NBA as a league is astute at marketing players individually and putting forth the stories about how well guys get along. It’s also adept at hiding which players actively hate each other, especially when those guys are on the same roster.

Green and Durant have spoken, and although we don’t know if they will ever be friendly again, at this point we have to just watch what happens between the two stars.

More important is the health of the Warriors, and we are seeing just how much they need Stephen Curry now that he is out with a hamstring injury. Golden State has already lost to the Los Angeles Clippers and played a tight game against the Atlanta Hawks at home at Oracle in Curry’s absence.

James Harden scores 27 as Rockets rout Warriors 107-86

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HOUSTON (AP) James Harden scored 27 points and the Houston Rockets routed the Golden State Warriors 107-86 on Thursday night in a rematch of last season’s Western Conference finals.

The Rockets (7-7), who announced before the game that they were “parting ways” with 10-time All-Star Carmelo Anthony, have won three straight and six of their last eight games after starting 1-5 to reach .500 for the first time since they were 1-1.

The Warriors, who were without Stephen Curry for the fourth straight game, have lost two of their last three. Curry has already been ruled out for Golden State’s next two games because of a groin injury.

Houston had a 13-point lead at the end of the third and opened the fourth quarter with a 12-2 run to make it 88-65 and spur Golden State coach Steve Kerr to call a timeout. The Warriors had two shots blocked and committed two loose ball fouls in that span to help Houston pad the lead. The Rockets got 3-pointers from James Ennis and Isaiah Hartenstein to cap the run.

The Rockets then scored the first nine points after the timeout, with six from Ennis, to make it 97-65 midway through the quarter and put the game out of reach. Both teams cleared their benches a couple of minutes after that.

Kevin Durant had 20 points for the Warriors on a night they were just 4 of 18 on 3-pointers.

Draymond Green had five rebounds and five assists in his return after serving a one-game team-imposed suspension for a dustup with Durant in Monday night’s overtime loss to the Clippers. Green addressed the situation for the first time after shootaround but did not apologize for his actions in the heated exchange.

He said he and Durant had spoken and that they were “moving forward.”

“I think there’s no secret that I am an emotional player,” he said. “I wear my emotions on my sleeve. I play with that same emotion. Sometimes they get the best of me. And (if) it doesn’t work to my favor I’m going to live with that.”

While the Warriors dealt with the drama between Green and Durant, the Rockets were left to answer questions about the decision to move on from Anthony.

Anthony played just 10 games for the Rockets after signing a one-year, $2.4 million deal during the offseason.

“In the summer we tried to hit a home run and it didn’t work out,” coach Mike D’Antoni said. “He tried everything he could. He was great while he was here. It just didn’t work out for whatever reason. I just thank him for his professionalism. It was good. He tried everything he could to make it work and it just didn’t work out.”

The Rockets led by six at halftime and opened the third quarter with a 7-2 run to stretch the lead to 54-43.

Harden scored five straight points to make it 63-47 after his 3-pointer with about 5 1/2 minutes left in the quarter.

Golden State got going on offense after that, using an 8-2 spurt to get within 65-55 a couple of minutes later.

Gary Clark ended the run with a 3-pointer, and two more 3s by him within a minute of each other late in the third extended the lead to 76-59. It was 76-63 headed to the fourth.

TIP-INS

Warriors: Curry was with the Warriors on the trip but it’s unclear when he’ll return. “We’re going to be very, very careful, and obviously he’s going to need plenty of court time before he returns,” coach Steve Kerr said. “When I say court time, I mean live action. He hasn’t had that.”… Kevon Looney scored a season-high 12 points.

Rockets: Gerald Green returned after missing the last two games with a sprained ankle. … Ennis finished with 19 points and Eric Gordon had 17 off the bench. … Houston made 16 of 47 3-pointers.

UP NEXT

Warriors: Visit Dallas on Saturday night.

Rockets: Host Sacramento on Saturday night.