David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Report: Price tag on Phoenix Suns could be more than $3 billion

Phoenix Suns v Los Angeles Clippers - Game Six
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In 2004, Robert Sarver bought the Phoenix Suns for a then-record $401 million.

When Sarver sells the team now — pushed to do so following the backlash prompted by an NBA report that found an 18-year pattern of bigotry, misogyny, and a toxic workplace — he is going to make a massive profit.

The value of the Suns now is at $3 billion or higher, reports Ramona Shelburne and Baxter Holmes of ESPN.

There will be no shortage of bidders for the team, with league sources predicting a franchise valuation of more than $3 billion now that revenue has rebounded following the height of the COVID-19 pandemic and with a new television rights deal and CBA on the horizon. Sarver purchased the team for just over $400 million in 2004.

Saver currently owns 35% of the Suns (the largest share), but reports say his role as managing partner allows him to sell the entire team (the minority owners have to comply, although they would make a healthy profit, too). Sarver also decides who to sell the team to, not the NBA or other owners.

Early rumors of buyers have included Larry Ellison (founder of Oracle), Bob Iger (former Disney CEO), Laurene Powell Jobs (widow of Apple co-founder Steve Jobs, she has a 20% share of the Washington Wizards), and others. There have been no reports of talks yet, and Sarver does not need to be on a rushed timeline.

Meanwhile, a contending Suns team tries to focus on the season despite the owner selling the team, Jae Crowder not being in training camp and pushing for a trade, and Deandre Ayton does not sound happy to be back with the Suns.

Steve Nash on his relationship with Kevin Durant: ‘We’re good’

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In an effort to gain leverage for a trade this offseason, Kevin Durant threw down a “either the coach and GM are gone or I am” ultimatum.

Now coach Steve Nash (and GM Sean Marks) are back in Brooklyn, on the same team and trying to build a contender together. Awkward? Not if you ask Nash, which is what Nick Friedell of ESPN did.

“We’re fine,” Nash said after the Nets’ first official practice of the season on Tuesday. “We’re good. Ever since we talked, it’s been like nothing’s changed. I have a long history with Kevin. I love the guy. Families have issues. We had a moment and it’s behind us. That’s what happens. It’s a common situation in the league.

“We all were hurting, seething, to go through what we went through last year, not being able to overcome all that adversity. Sometimes you lose perspective because you expect to win, but the reality is we were able to talk and discuss what we can improve on from last year. And also keep perspective. We went through a ton of stuff.”

First off, what else was Nash going to say? He knows the power dynamic in the NBA, and Durant has far more leverage than he does — not enough to get Nash fired this summer, but still more than the coach.

Second, Nash could be telling the truth from his perspective. NBA players and coaches understand better than anyone this is a business and things are rarely personal. Grudges are not held like fans think they are (most of the time). Nash saw Durant’s move for what it was — an effort to create pressure — and can intellectually shrug it off, reach out to KD and talk about the future.

What this brings into question was one of the Nets’ biggest issues last season — mental toughness and togetherness. Do the Nets have the will to fight through adversity and win as a team? Individually Durant, Kyrie Irving, Nash and others have shown that toughness in the past, but as a team it was not that hard to break the will of the Nets last season. Are their relationships strong enough, is their will strong enough this season?

It feels like we will find out early. If the wheels come off the Nets’ season, it feels like it will happen early and by Christmas things could be a full-on dumpster fire. Or maybe Nash is right and they are stronger than we think.

Billy Donovan to choose Bulls’ starting PG during training camp

2021 Las Vegas Summer League - Chicago Bulls v Minnesota Timberwolves
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Speaking at Chicago’s media day, Bulls head coach Billy Donovan said he will choose his starting point guard over the course of training camp. Lonzo Ball was expected to reprise his role as the starter, but he recently underwent arthroscopic surgery on his troublesome knee and raised some eyebrows at media day when he said he couldn’t run or jump. Simply put, there is no guarantee we even see him at all this season.

Donovan is fortunate that he has a plethora of options though, as Goran Dragic, Alex Caruso, Ayo Dosunmu and Coby White will all battle it out. “We’ll have to see how these guys gel and mesh once training camp starts and we start practicing,” Donovan said. “But I think we have enough back there that we can get the job done from that standpoint.”

Dragic is the most “seasoned option” to use Donovan’s own words and would be the safe pick, but at 36 years old, he doesn’t exactly raise Chicago’s ceiling. Plus, Donovan already hinted at managing his minutes throughout the season.

Alex Caruso is Chicago’s best defender and is going to play a massive role whether he starts or comes off the bench, although the latter seems more likely since he’s not a natural point guard.

Coby White showed improvement as a shooter last season, hitting 38% of his triples. However, it’s no secret that his name has been in the rumor mill and the Bulls hardly mentioned him at media day.

With that said, I think Ayo is the dark horse to start after showing some serious promise during his rookie season. In 40 starts, Ayo put up 10.9 points, 5.4 assists, 3.6 rebounds, 1.1 triples and 1.1 steals and was one of the best perimeter defenders on the team. Zach LaVine went out of his way to hype up Dosunmu at media day as well, so you have to love his chances of running away with the job.

Anthony Davis says his goal is to play in all 82 games

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Anthony Davis played 40 games last season, and 36 the season before that. Charles Barkley has nicknamed him “street clothes.”

In a critical season for him and the Lakers, the biggest question with Anthony Davis is not his skill set and if he can be elite, but how much can the Lakers trust him to be on the court? Davis said on media day his goal is to play all 82 games (speaking to Spectrum Sportsnet, the Lakers station in Los Angeles).

A full 82 may be optimistic, but Davis saw last season as a fluke.

“Last season, I had two injuries that you can’t really control. I mean, a guy fell into my knee, landed on the foot,” Davis said earlier at media day. “And the good thing for me is that the doctors after they looked at us, they could have been, like 10 times worse.”

Davis talked about his workout regimen, getting his body both rested and stronger for this long season, knowing more will be asked of him. New coach Darvin Ham wants to run more of the offense through Davis, but all the Lakers’ plans are moot if Davis and LeBron James are not healthy and on the court for at least 65 games this season.

“The focus of my game is being available…” LeBron said Monday. “Availability is the most important thing in his league and to be able to be available on the floor.”

Ham has to walk a line of pushing this team to defend better, show a toughness it lacked last season, and make the playoffs in a deep West while keeping his stars’ minutes under control. In a league all about recovery, the Lakers need to prioritize that, too.

“Just being efficient with how we practice, how we manage shootarounds, how we manage their minutes,” Ham said Monday. “I don’t need ‘Bron or Ad playing playoff minutes in October, November, December.”

It’s the first days of training camp, everyone is feeling good, everyone is rested, and everyone is optimistic. The real tests for the Lakers and Davis start in a few weeks — and just how much will the Lakers’ stars play.