David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Bob Myers says he initially told DeMarcus Cousins’ agent Warriors couldn’t afford center

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If the Warriors signed someone to a salary greater than the $5,337,000 taxpayer mid-level exception or acquired someone in a sign-and-trade, they would have been hard-capped at $129,817,000 this season.

That was obviously untenable for Golden State with its star-studded roster.

So, the idea of the Warriors adding DeMarcus Cousins seemed far-fetched – even to Golden State general manager Bob Myers.

Myers, as transcribed by Drew Shiller of NBC Sports Bay Area:

“It was early in the morning — I spoke to his agent. We had been preserving our taxpayer mid-level exception for somebody that might fall through the cracks and not get paid in a very tight free agency market,” Myers explained to Greg Papa and Bonta Hill on 95.7 The Game. “But mostly we were thinking wings. I figured if something like that were to happen it would happen July 8th, 9th, 10th.

“But we got the call and I just said, ‘Look. We don’t have anything more,’ because we’ve talked about other high-level free agents and the thought from their agent was, ‘Can you do a sign-and-trade? Can you get to a bigger number?’ And I kind of said, ‘Look, our roster is what it is. To move that many pieces around, to create $10 million in room, or $15 (million), it’s just prohibitive, I don’t want to waste your time.’

“So I thought that’s where the conversation was going … and I said to him, ‘We don’t have the money that you’re probably commanding out there.’ And this is the moment it became real — he said, ‘We understand what you have.’ And I said, ‘Well we only have the taxpayer mid-level.’ And then when he said, ‘I know,’ that’s when I knew it was real.

“They were very serious about it and they never really wavered.”

We’ve seen free agency from Cousins’ perspective. It’s interesting to blend Golden State’s into the story.

The Warriors are always eying stars. Their ambition might be unmatched. That not even they forecasted the possibility of signing Cousins – who accepted the taxpayer mid-level exception – speaks to just how much colder than expected his market was.

DeAndre Ayton draws himself dunking on Joel Embiid on trading card (photo)

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Joel Embiid issued a warning to pundits after the Suns drafted Deandre Ayton No. 1 overall: “Don’t compare Ayton to me either… I play DEFENSE.”

Ayton envisioned a response to the 76ers star while drawing on a trading card:

Embiid:

I’m impressed with Ayton’s artistic skills.

I’d be even more impressed if he dunks on Embiid, who does play quality defense – so far a hole in Ayton’s game.

Dwight Howard’s trainer: ‘He wants to evolve into Anthony Davis, into Kevin Durant, but his own version of that’

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In 2015, Dwight Howard said he wanted to play 20 seasons in the NBA. He also later admitted he considered retiring the same year.

After that career crossroads, Howard is back on the longevity track.

Entering his 15th season, the 32-year-old Wizards center is focused on getting into shape and developing his game.

Justin Zormelo, via Candace Buckner of The Washington Post:

“He wants to evolve into Anthony Davis, into Kevin Durant,” Zormelo says, “but his own version of that.”

This sounds silly at first. Durant and Davis are far more skilled than Howard. But those superstars provide reasonable goals for Howard.

Durant – who has expanded his game the other way, going outside to inside – shows how to blend playing different styles. Davis provides an example of how to work off the ball as a modern big man.

Howard shouldn’t want to lose his strengths as an elite rebounder and interior defender, but he can move in the direction of Durant and Davis.

After getting pretty big with the Hawks, Howard slimmed down with the Hornets and excelled in transition. He also improved significantly as a ball-handler, allowing him to put even more pressure on the defense in advantage situations and attack with face-ups.

Howard hasn’t shown proficiency as an outside shooter, but that could be his next step. The concern: Howard falls in love with shooting the way he did with post-ups, and he takes too many inefficient shots.

But there’s still something encouraging about someone working so hard to improve this far into his career.

Of course, on-court improvement won’t be enough for Howard. He has quietly produced or near star level in Atlanta and Charlotte. The problems came in the locker room. Howard’s attitude must improve, too.

Maybe it’ll all come together for him, and he’ll thrive through the rest of his 30s. He’s saying all the right things.

But we’ve also been here before.

Carmelo Anthony writes thank-you note to Oklahoma City: ‘I wanted nothing more than to make it work here’

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After last season, Carmelo Anthony summed up his time with the Thunder: “It wasn’t no strategy to me being here.” He waived his no-trade clause to facilitate a trade to and buyout from the Hawks, allowing him to join the Rockets – his preferred destination ever since his time with the Knicks was ending.

But he’s leaving Oklahoma City emphasizing the positive.

Erik Horne of The Oklahoman:

This is a nice letter, especially for someone who was there only one year. Thunder fans are extremely supportive, and I believe Anthony truly wanted it to work in Oklahoma City. He changed his game plenty to complement Russell Westbrook and Paul George.

It just wasn’t enough.

Of course, there’s more to the story. That’s self-evident in Anthony choosing to leave the Thunder rather than trying to solve their problems next season in a less-rushed situation.

But this isn’t an analysis of Anthony’s Oklahoma City tenure. It’s a thank-you note that seems pretty genuine and heartfelt – right until it’s signed “STAYME7o,” which is par for the course for Anthony.