David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Report: NBA eying in mid-July 2021 NBA Finals in advance of Olympics

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The NBA plans to rush through the 2020 offseason and begin the 2020-21 season Dec. 1… just to rush through the 2020-21 season.

Frank Isola of The Athletic:

The NBA Finals normally begin 226 days after the regular-season opener with an 18-day window to play the best-of-seven series. So, based on a typical timeline, a Dec. 1 opener would mean the Finals would be held July 15 – Aug. 1., 2021.

The Tokyo Olympics are slated to begin July 23, 2021.

So, something must give.

It probably won’t be regular-season games. As much as the NBA would like its players to get exposure in the Olympics, owners will be extremely reluctant to surrender direct revenue. Likewise, the many NBA players not headed to the Olympics should share similar financial concerns.

More likely, the league will reduce the number of rest days during the 2020-21 season. That seems risky given the drastic disruptions already affecting conditioning entering the season.

It’s also possible players whose NBA teams advance deep enough in the playoffs just won’t be able to play in the Olympics (or Olympic Qualifying Tournaments, which are scheduled for June and July 2021).

Like with many things affected by coronavirus, there are no good answers – just hard decisions on what to compromise.

Details leak on life inside Orlando bubble: Daily testing, 1,600 people, 2K crowd noise at games

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Players do not report to the Walt Dinsey World campus in Orlando for another month to restart the NBA season — and it will be weeks after that before games start on July 31 — but we’re beginning to learn more about life inside that bubble.

A bubble the players from a couple of teams could be in for more than three months.

On a Friday conference call, representatives of the National Basketball Players Association backed the 22-team return-to-play format.  Out of that call, we learned some more details about what life will be like in the bubble, courtesy Shams Charania of The Athletic. Among his notes:

– 1,600 maximum people on campus
– Coronavirus testing every day; minimum seven days of quarantine for a player who tests positive
– There could be crowd noise via NBA 2K video game sounds, but the NBA and NBPA is still discussing creative opportunities

That 1,600 people in the bubble/campus includes players and staffs from teams (about 770 people) plus referees, league personnel, broadcasters, and more. It fills up quickly, which is why family members — likely just three per player — will not be allowed until after at least the second round of the playoffs when a number of teams have cleared out (an issue for players).

Players were asked once in the bubble not to leave, and the same applied to their families when they arrive. This is not a summer vacation at Disney World. While there are no armed guards or security to keep players and staff on the campus, the goal was to create a safe environment and people heading out into greater Orlando, for whatever reason, sets that goal back.

The daily testing will be done by the NBPA and will involve mouth or light nasal swabs, not the invasive ones. Also, there will be no antibody testing, and no blood tests.

Teams will get a three-hour practice window during training camp and on off-days, which will include time in the provided wight room. After that, the equipment will be sanitized before the next team uses the courts.

Crowd noise — as seen on the Bundesliga soccer broadcasts from Germany seen here in the USA — is controversial. While the league is talking to the makers of the NBA 2K video game about piped-in crowd noise, that is definitely a topic still up for discussion.

As Keith Smith discussed on the ProBasketballTalk Podcast this week, games in Orlando are expected to be played sort of like at Summer League, with some starting at noon (or early afternoon) and alternating on courts all day. East Coast teams will likely have the earlier slots while there could be some 10 p.m. Eastern start times for a couple of West Coast teams (where it would still be just 7 p.m.).

We previously knew players would be allowed to golf and eat at outdoor restaurants at the Disney resort, so long as they followed social distancing guidelines.

For everything we know about life in the bubble, there are far more questions left unanswered. In the next month we will learn a lot more.

 

NBA players’ union approves 22-team format restart of season

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It’s not perfect and there are still details to be worked out — including exactly when next season will start — but the NBA players are on board with 22-team restart plan for the NBA season in Orlando.

Friday the National Basketball Players Association, with 28 team representatives on the conference call, voted to approve the 22-team plan. Here is the official statement from the union:

“The Board of Player Representatives of the National Basketball Players Association (NBPA) has approved further negotiations with the NBA on a 22-team return to play scenario to restart the 2019-20 NBA season. Various details remain to be negotiated and the acceptance of the scenario would still require that all parties reach agreement on all issues relevant to resuming play.”

This was expected. NBA Commissioner has worked closely with players union president Chris Paul of the Thunder and executive director Michelle Roberts throughout the process. There were no big surprises in the plan by the time it came up for a vote. Nobody got everything they wanted but everyone got a plan they could live with.

The issues still to be negotiated include some of the health and safety procedures — although players were informed on Friday’s call there will be daily testing and were asked not to leave the Orlando bubble — as well as the timing of the off-season and the start date of next season.

The biggest issue to be figured out still, of course, will be money.

It’s money that ultimately got owners and players to come together behind the 22-team format. It plays regular-season games — called “seeding games” — that can be broadcast on regional sports networks (helping those teams) plus a full playoffs with seven-game series broadcast on ESPN/ABC and TNT. Exactly what the financial picture for the league will be next season is still murky, but the sides are talking.

In terms of pure player safety, the league could have done better going straight to the 16-game postseason, but this was the balance of risk and financial reward the league settled upon.

The details of the format continue to leak out, and some of that is still to be negotiated, but with the player vote all sides have come together behind a plan.

The question becomes, can they pull it off?

Michael Jordan, Jordan Brand pledge $100 million to racial equality

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Black lives matter. This isn’t a controversial statement.

It isn’t. But for the legendarily apolitical Michael Jordan, it is a departure.

Jordan and the Jordan Brand jumped into the ongoing and intense national discussion of race and systemic racism Friday by announcing a $100 million donation over the next 10 years to racial equality and social justice causes. And Jordan linked himself to the black lives matter movement.

Jordan, during his playing career and after, has been cautious politically, rarely commenting on social issues. The “Republicans buy shoes, too” comment stuck to him, but as Roland Lazenby points out in his biography “Michael Jordan: The Life,” Jordan’s “keep your head down and don’t draw attention” political outlook was passed down as a family demeanor used to survive in rural North Carolina. It was how his parents, grandparents, and great grandparents viewed the world.

Jordan had already made a personal statement in the wake of the killing of George Floyd in Minnesota.

Now Jordan has put his money where his mouth is.