David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Warriors eager to get back on the court, respond from loss

AP
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OAKLAND, Calif. (AP) One good beating per series is plenty for Draymond Green and Golden State.

The Warriors got it in Game 2 at Houston, and now the defending champions plan to do what they seem to do best: bounce back with brilliance.

As the Western Conference finals showdown shifts to Oracle Arena for Sunday’s Game 3, tied at one game apiece, the Warriors have spent the past few days discussing their Game 2 troubles and what they’re striving to do in order not to be dominated again.

It’s time to play.

“I think we’re at our best when we feel threatened,” Green said Saturday. “Game 1 we felt threatened, we came out with a sense of urgency. Game 2 we maybe didn’t feel as threatened and the sense of urgency wasn’t there. I think you’re allowed one of those a series. We’ve had our one, now it’s time to lock in for the remainder of the series.”

And for the Warriors that starts on the defensive end against Chris Paul, James Harden and Co., because when they get stops it allows Golden State to get going in transition and find open looks from 3-point range that weren’t there during a 127-105 Game 2 defeat Wednesday night at Houston. That was largely because the Rockets had ample time to set their defense following made baskets.

Houston is making sure not to get too high from its impressive result. The Rockets lost Game 1, 119-106.

“Feels like Game 2 was a week ago now. That’s how it is in the playoffs,” Paul said. “I heard somebody say when you lose a game in the playoffs, you feel like you’re never going to win again, and when you win, you feel like you’re never going to lose again. We’ve done a great job all year staying even-keeled.”

The task gets tougher for the Rockets at one of the league’s most imposing venues.

Golden State has won an NBA record-tying 15 straight postseason home games, matching the Chicago Bulls’ mark from April 27, 1990-May 21, 1991.

“The Warriors at Oracle are a different story for sure,” Stephen Curry said.

Coach Steve Kerr spoke last week to former Warriors coach Mark Jackson about Golden State’s resiliency over years now.

Just as they did in losing once in each of the first two rounds, the Warriors hardly looked strong in Game 2. Kerr insists that rebounding from a bad loss is hardly about coaching, patting his chest to note that his players take it upon themselves based on their passion to respond from defeat.

“It’s a series. We’re not going to knock them out in one game,” Kevin Durant said. “Bad games happen throughout playoff series, throughout a season, throughout a career. So just move on, keep getting better and see what happens next game.”

And the Warriors aren’t worried about Curry rediscovering his shooting rhythm after making only two 3-pointers – one in each game – so far this series.

It might just take one to fall for the two-time MVP to start feeling it again. Or not even one.

“I only need one, that’s all I need,” Curry said. “Actually I might not need any because hopefully that first one that I shoot in Game 3 goes in, so I don’t really need any.”

Golden State, which realized it wouldn’t go a record 16-1 like last postseason’s remarkable run to a second title in three years, responded from defeats in the first round to San Antonio and then against the Pelicans in the Western Conference semifinals.

“It’s not just this year it’s the last four years,” Kerr said. “It shows you the resilience of our team. I was talking to Mark Jackson last week and I said, `When I knew how tough this team was, I think it was 2013 when Mark was coaching and they lost at the buzzer to Denver on the road in Game 1, Andre Miller hit a shot. The Warriors came back and won Game 2. They lost a heartbreaker in the next round to San Antonio at San Antonio, they had an 18-point lead with about five minutes left. A devastating loss, came back and won Game 2 on the road. I remember as a broadcaster watching those two games that showed what kind of guts these guys have. Mark agreed. We’ve both been blessed to coach the group. It’s not something that you coach, it’s just something that’s in them. Steph, Draymond, Andre (Iguodala) and Klay (Thompson), those are guys who have been here for a while, so then you add KD to that, a guy who’s seen everything in the playoffs. We’ve got a pretty resilient group.”

Mike D’Antoni knows what his Rockets are up against now that the series shifts to the Warriors’ imposing home court.

“We always talk about having a short memory, especially in bad times, but you have to have a short memory also in good times. Play with the same desperation. Play with the same force that we played offensively and defensively, knowing that they’ll have more of a force on their side,” D’Antoni said. “But we have to control what we can control, and make sure we’re aggressive.”

More AP NBA: https://apnews.com/tag/NBAbasketball

Scottie Pippen on LeBron James, Michael Jordan: “It’s not a fair comparison”

AP
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The battle has, stupidly, raged on between supporters of Michael Jordan and LeBron James. Both sides seem to believe their preference is irrefutably the choice for the best player in NBA history.

And because they did not play in the same era, the question will never be answered. No doubt in 50 years they will write columns about Jordan vs. LeBron, just like their fathers, and their father’s fathers before them.

James has certainly seemed to take a bit of a leap in the eyes of the NBA community this season, likely because of his wonderful performance at age 33. He’s also single-handedly won two playoff series this year. It’s been incredible.

But LeBron rising above Jordan has also brought out some more reasonable takes. Former Chicago Bulls legend and Jordan running mate Scottie Pippen spoke up recently about the debate, giving a measured analysis that I think is pretty strong.

In short, Pippen basically said you can’t compare the two because of the eras, the style, and the fact they just don’t play the same position (if LeBron even has a position, that is).

Via Twitter:

That sounds right to me.

Cavaliers’ Kendrick Perkins not into “all that new stuff” like Chewbacca

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Chewbacca was at Game 3 in Cleveland Saturday. Sitting courtside.

Why? Because growing up on Kashyyyk he played a little hoop and admires LeBron James‘ skill? Because Drake gave him the tickets? Maybe. I mean, it’s not like that was just a clever little publicity stunt for a movie.

After the Cavaliers’ win, Kevin Love decided to make a little joke of it with noted humorist Kendrick Perkins, and it went over as well as expected (with Dave McMenamin of ESPN catching it).

That’s vintage Perkins.

Celtics’ Terry Rozier on Game 3: “We needed to get our butts whooped”

Associated Press
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Cleveland dominated Game 3 Saturday night. They played harder, to start. The Cavaliers’ defensive pressure on the ball was better, they were sharper rotating out to shooters and covering passing lanes. Cleveland’s role players stepped up and helped LeBron James.

Boston, meanwhile, wilted in the face of that pressure Saturday, something it has done a few times on the road these playoffs. The Celtics got away from the things that got them to the Eastern Conference Finals. Guard Terry Rozier put it more bluntly, via A. Sherrod Blakely of NBC Sports Boston:

“I feel like we needed this (loss) to get us back … to get us ready for Monday,” Rozier said.

Rozier later added, “We needed to get our butts whipped. Come back to reality and take care of business on Monday.”

Cleveland is a championship team — from LeBron James on down through the core guys, they all have rings. They have been down before, and heading home it was expected they would play with force. Cleveland’s back was against the wall and they responded.

From the Celtics’ perspective, they also got a little too fat and happy and were not ready for what the Cavaliers came with in Game 3.

Now the pressure is on Boston to push back, to get back to their level of execution and do it under pressure. Make the Cavaliers prove the improved defensive effort was not a one-off game. The Celtics must move the ball and play with some pace, then see if the Cavaliers can keep it together in the face of crisp play.

When this series heads back to Boston Wednesday, it will either see the Celtics in control up 3-1, or the series will be a best of three (with the Cavs still having to figure out if they can win on the road). At home, the Cavaliers are going to play with force again and have some depth. We’ll see if Game 3 was enough of a wakeup call for Boston.