Video: 90 Chris Pauls cut a swath through Los Angeles


The headline is a little misleading, Chris Paul doesn’t cut a swath through L.A. in this video, just Venice Beach. Which is it’s own, interesting, subset of Los Angeles. It’s one of the most visited, most iconic parts of L.A., but it’s not L.A. No one place is. That’s the great thing about the city.

This commercial is for the launch of the new For the CP3.VI shoe. Nike found a lot of Chris-Paul look-alikes — his size and body style are not so unusual, you can’t do this commercial for Blake Griffin — to create a live-action freeze frame that has a really cool effect.

Hat tip to Henry Abbott TrueHoop.