Spin out of Knicks media day: Raymond Felton is in shape

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There are a couple of reasons that teams hire full time media relations people and now hire their own reporters for their team Web sites, and driving traffic to those sites (so they can appease sponsors/advertisers) is just a part of it.

The bigger goal is to spin the narrative the way they want. It’s exactly what the Obama and Romney camps will do after Wednesday’s debate, except in our case it’s about the far less important topic basketball.

Reading the tweets out of all the reports at Knicks camp the big spin seemed to be “forget about Jeremy Lin, we’re not talking about him, but look what great shape Raymond Felton is in.”

Felton played pretty well with the Knicks a couple years ago, when he was running the Mike D’Antoni pick-and-roll with Amare Stoudemire all the time. That seems like eons ago. Felton was shipped out, landed in Portland then was unimpressive for the Blazers last year. And he owned up to why, tweeted Brian Mahoney of the AP.

The Knick went with one of the media day cliches — “We’re not talking about the past, we’re looking forward.” Jeremy Lin who? The Knicks are trying to turn the page on him but his popularity in New York makes that challenging. The questions will keep coming (especially if Lin plays well in Houston).

So the Knicks pushed hard on the “look what great shape Felton is in, he’s going to be great for us” angle. I don’t doubt that he comes in ready to play in much better shape.

The question of how good he is for them remains to be answered — Felton’s coming into an offense that ran through Carmleo Anthony last year and now may see more Stoudemire in the post. We need to see if Felton has got his groove back, and if he has how he meshes with this offense. If there is one thing the Knicks need, it is to figure out how to mesh this offense. Felton could be a key for that and if he can get it to work the Knicks look a lot better.

But for now — Felton’s in shape!