The Inbounds: The First Treatise on ISOMelo

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Welcome to The Inbounds, touching on a big idea of the day. It could be news, it could be history, it could be a tangent, it could be love. OK, it’s probably not love. Enjoy.

INTRODUCTION: I’m not a big believer in the Knicks’ offense. I tend to like things like ball movement. And efficiency. And, you know, not mid-range fall-away jumpshots. But the Knicks aren’t the Bulls. They haven’t just left the offense out there to figure itself out. They’re not the Nuggets, trusting in individual team concepts. The construction of their isolation-for-Melo heavy offense is a deliberate and carefully considered creation. So I wanted to think, if I were making a treatise on the explanation of why and how to enact this offense, how would I structure it in Aristotle’s time, or in the mold of Locke? This is what I came up with. So here’s the First Treatise on ISOMelo and the New York Knicks Offense in 2012-2013.

 

I.

Whereas, the Knicks have forged their present and married their future to the ideal of the ISOMelo, and Whereas, it become necessary to understand the mechanics and causation of that precise decision, we therefore reach the conclusion that a First Treatise on ISOMelo is required, and should in good faith be produced to understand the future of the 2012-2013 New York Knicks.

(Related materials: The 2012 Knicks Season Preview on PBT.)

Therefore we must begin with the central tenets of ISOMelo and what it entails. The foundation of our ideological framework stands in four tenets.

1. It is best, whenever possible, and with full respect and consideration to the flow of the game and in taking full advantage of mismatches, to in all other instances trust the most talented offensive player with acting as both the initiator and finisher of a standard offensive possession.

2. In pursuit of maximizing the effectiveness of the above tenet, a player’s input should not only be considered but made a priority with regard to comfort and decision-making. Therefore, if he feels most comfortable in the post, he should receive the ball there; if he feels his best work is done from the high pick and roll, the offense should be structured as such. A happy and comfortable player is a self-actualized player is a productive player.

3. Carmelo Anthony is the best and most effective offensive player on the New York Knicks, and is most comfortable in a one-on-one offensive set (referred to as “isolation,” “ISO” or “that thing Carmelo does where he catches the ball and holds it for like fifteen seconds”). He prefers to work out of the high-to-mid post with an emphasis on using the space on the “wing” from above the block to top of the arc, and expanding to the perimeter.

4. A winning and successful basketball offense can be produced incorporating the above tenets to produce an offense that relies heavily on the isolation abilities of Carmelo Anthony as the primary option in any given set.

The above follows a logical train of thought that is both simplistic and nuanced, taking into account the most central concept in regards to the goal of an offensive possession: CREATE A BASKETBALL SHOT THAT RESULTS IN A MADE FIELD GOAL. The policy is not enacted out of carelessness or disregard for the offense or its efficiency, nor is it done simply to appease the priorities and objectives of Anthony, or his representatives at the Creative Artists Agency (also known as “The Knicks”). It is done with full forethought to the best way to structure the offense, the reasons for which will be enumerated below.

1. Modern, high-pace, high-efficiency offenses featuring ball-movement and a shared responsibility have shown an inability to produce in the postseason (referred to as “when it matters”). The mid-00’s Phoenix Suns, the current-era Denver Nuggets, the current-era San Antonio Spurs, the early-00’s Dallas Mavericks, and many others  have fallen short of their collective goal of an NBA championship due to the stylistic difference in the National Basketball Association’s postseason from the National Basketball Association regular season. In consideration of this, a slower-pace, “grind-it-out” offense relying on superstar capability such as that held by Carmelo Anthony has a more productive history in postseason play.

2. Postseason play is a reductionist pursuit. With the intensity and physicality provided by playoff defense, the ability of an offensive set to reduce any given set to a matter of one player with superior shot-making ability vs. any given opponent regardless of defensive capability provides an advantage that while not efficient, may prove more reliable in the long run.

3. If we are to assume the other ideas traditionally regarded as essential for team success (sacrifice, shared responsibility, the propensity to make the entire team better) are both true and worth in pursuit,  it is not essentially true that ISOMelo stands in opposition  to these fundamental philosophies. In truth, should the shooters, scorers, rebounders, dunkers, shot-makers, put-backers, pick-and-rollers all make that same sacrifice in pursuit of the ISOMelo, it can produce more efficient and higher percentage opportunities for their skills.

4. ISOMelo rejects the notion that all players’ sacrifice are both created and expressed equally. ISOMelo holds that Melo bears the weight of the offense, and therefore the weight of any such failures unnecessarily high, providing for no excuse for his play. Supporting players, regardless of their talent, are then held to the only standard of contributing to the team concept, which is ISOMelo.

5. The existence of help defenders in the modern NBA scheme should not be held as a reason to abandon or deny the effectiveness of ISOMelo and its value as the standard set of the New York Knicks. While efficiency does reduce in the presence of multiple defenders upon the act of a Melo field goal attempt, there are benefits in the drawing of a help defender, namely, the  production of an unguarded offensive player, and a subsequent easier shot. Even in the event of a field goal attempt over multiple defenders, Anthony’s shot-making ability is such to justify an attempt, with regards to maintaining Anthony’s comfort level. At all times, the belief that a happy Melo is a productive Anthony must be maintained, lest the entire ISOMelo tent collapse like a flan in a cupboard.

It is the belief in this system and these ideas that result in the essential ideology of the 2012-2013 New York Knicks, having made such moves as to maximize the effectiveness of this system, including but not limited to the hiring of Mike Woodson as head coach (a classic supporter of the system under another name: ISOJoe), and the addition of shooters to compliment and work alongside Anthony without challenging his authority, as some other point guards from Ivy League schools may have.

ISOMelo is not a default option, it is part of a greater tapestry that the Knicks believe will result in the achievement of the ultimate goal. It comes not from nefarious or flawed malapropisms, but instead from a deliberate pursuit of an effective, if not efficient, offense. Efficiency is neither the key to the gates of basketball heaven nor the end-all, be-all of basketball. The alternative path blazed by ISOMelo is one of physicality and the gradual destruction of a defense through superior talent and expression of the greatest singular shot-making ability on the team, in the simplest context. What it lacks in nuance, it makes up for in brute force. What it fails in efficiency, it excels in effectiveness. And in the most key moments of any basketball contest, the final seconds, it provides the most reliable of any basketball ever produced, even more so than the once-vaunted pick-and-roll, a high-percentage jump shooter shooting a jump shot with the clock ticking to zero.

It is in the ISOMelo we believe, once and forever, until a rebuilding period is needed. In CAA we place our faith, amen.

Report: Price tag on Phoenix Suns could be more than $3 billion

Phoenix Suns v Los Angeles Clippers - Game Six
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In 2004, Robert Sarver bought the Phoenix Suns for a then-record $401 million.

When Sarver sells the team now — pushed to do so following the backlash prompted by an NBA report that found an 18-year pattern of bigotry, misogyny, and a toxic workplace — he is going to make a massive profit.

The value of the Suns now is at $3 billion or higher, reports Ramona Shelburne and Baxter Holmes of ESPN.

There will be no shortage of bidders for the team, with league sources predicting a franchise valuation of more than $3 billion now that revenue has rebounded following the height of the COVID-19 pandemic and with a new television rights deal and CBA on the horizon. Sarver purchased the team for just over $400 million in 2004.

Saver currently owns 35% of the Suns (the largest share), but reports say his role as managing partner allows him to sell the entire team (the minority owners have to comply, although they would make a healthy profit, too). Sarver also decides who to sell the team to, not the NBA or other owners.

Early rumors of buyers have included Larry Ellison (founder of Oracle), Bob Iger (former Disney CEO), Laurene Powell Jobs (widow of Apple co-founder Steve Jobs, she has a 20% share of the Washington Wizards), and others. There have been no reports of talks yet, and Sarver does not need to be on a rushed timeline.

Meanwhile, a contending Suns team tries to focus on the season despite the owner selling the team, Jae Crowder not being in training camp and pushing for a trade, and Deandre Ayton does not sound happy to be back with the Suns.

Steve Nash on his relationship with Kevin Durant: ‘We’re good’

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In an effort to gain leverage for a trade this offseason, Kevin Durant threw down a “either the coach and GM are gone or I am” ultimatum.

Now coach Steve Nash (and GM Sean Marks) are back in Brooklyn, on the same team and trying to build a contender together. Awkward? Not if you ask Nash, which is what Nick Friedell of ESPN did.

“We’re fine,” Nash said after the Nets’ first official practice of the season on Tuesday. “We’re good. Ever since we talked, it’s been like nothing’s changed. I have a long history with Kevin. I love the guy. Families have issues. We had a moment and it’s behind us. That’s what happens. It’s a common situation in the league.

“We all were hurting, seething, to go through what we went through last year, not being able to overcome all that adversity. Sometimes you lose perspective because you expect to win, but the reality is we were able to talk and discuss what we can improve on from last year. And also keep perspective. We went through a ton of stuff.”

First off, what else was Nash going to say? He knows the power dynamic in the NBA, and Durant has far more leverage than he does — not enough to get Nash fired this summer, but still more than the coach.

Second, Nash could be telling the truth from his perspective. NBA players and coaches understand better than anyone this is a business and things are rarely personal. Grudges are not held like fans think they are (most of the time). Nash saw Durant’s move for what it was — an effort to create pressure — and can intellectually shrug it off, reach out to KD and talk about the future.

What this brings into question was one of the Nets’ biggest issues last season — mental toughness and togetherness. Do the Nets have the will to fight through adversity and win as a team? Individually Durant, Kyrie Irving, Nash and others have shown that toughness in the past, but as a team it was not that hard to break the will of the Nets last season. Are their relationships strong enough, is their will strong enough this season?

It feels like we will find out early. If the wheels come off the Nets’ season, it feels like it will happen early and by Christmas things could be a full-on dumpster fire. Or maybe Nash is right and they are stronger than we think.

Billy Donovan to choose Bulls’ starting PG during training camp

2021 Las Vegas Summer League - Chicago Bulls v Minnesota Timberwolves
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Speaking at Chicago’s media day, Bulls head coach Billy Donovan said he will choose his starting point guard over the course of training camp. Lonzo Ball was expected to reprise his role as the starter, but he recently underwent arthroscopic surgery on his troublesome knee and raised some eyebrows at media day when he said he couldn’t run or jump. Simply put, there is no guarantee we even see him at all this season.

Donovan is fortunate that he has a plethora of options though, as Goran Dragic, Alex Caruso, Ayo Dosunmu and Coby White will all battle it out. “We’ll have to see how these guys gel and mesh once training camp starts and we start practicing,” Donovan said. “But I think we have enough back there that we can get the job done from that standpoint.”

Dragic is the most “seasoned option” to use Donovan’s own words and would be the safe pick, but at 36 years old, he doesn’t exactly raise Chicago’s ceiling. Plus, Donovan already hinted at managing his minutes throughout the season.

Alex Caruso is Chicago’s best defender and is going to play a massive role whether he starts or comes off the bench, although the latter seems more likely since he’s not a natural point guard.

Coby White showed improvement as a shooter last season, hitting 38% of his triples. However, it’s no secret that his name has been in the rumor mill and the Bulls hardly mentioned him at media day.

With that said, I think Ayo is the dark horse to start after showing some serious promise during his rookie season. In 40 starts, Ayo put up 10.9 points, 5.4 assists, 3.6 rebounds, 1.1 triples and 1.1 steals and was one of the best perimeter defenders on the team. Zach LaVine went out of his way to hype up Dosunmu at media day as well, so you have to love his chances of running away with the job.

Anthony Davis says his goal is to play in all 82 games

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Anthony Davis played 40 games last season, and 36 the season before that. Charles Barkley has nicknamed him “street clothes.”

In a critical season for him and the Lakers, the biggest question with Anthony Davis is not his skill set and if he can be elite, but how much can the Lakers trust him to be on the court? Davis said on media day his goal is to play all 82 games (speaking to Spectrum Sportsnet, the Lakers station in Los Angeles).

A full 82 may be optimistic, but Davis saw last season as a fluke.

“Last season, I had two injuries that you can’t really control. I mean, a guy fell into my knee, landed on the foot,” Davis said earlier at media day. “And the good thing for me is that the doctors after they looked at us, they could have been, like 10 times worse.”

Davis talked about his workout regimen, getting his body both rested and stronger for this long season, knowing more will be asked of him. New coach Darvin Ham wants to run more of the offense through Davis, but all the Lakers’ plans are moot if Davis and LeBron James are not healthy and on the court for at least 65 games this season.

“The focus of my game is being available…” LeBron said Monday. “Availability is the most important thing in his league and to be able to be available on the floor.”

Ham has to walk a line of pushing this team to defend better, show a toughness it lacked last season, and make the playoffs in a deep West while keeping his stars’ minutes under control. In a league all about recovery, the Lakers need to prioritize that, too.

“Just being efficient with how we practice, how we manage shootarounds, how we manage their minutes,” Ham said Monday. “I don’t need ‘Bron or Ad playing playoff minutes in October, November, December.”

It’s the first days of training camp, everyone is feeling good, everyone is rested, and everyone is optimistic. The real tests for the Lakers and Davis start in a few weeks — and just how much will the Lakers’ stars play.