Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)

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CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from Rose himself was what ended up stealing the show.

About 25 minutes into the presentation, and after a video was shown — one in a series which chronicles his journey to make it back to the court after suffering a torn ACL in the first game of the playoffs last April — Rose found himself trying to hold back the tears as he was overcome with emotion.

At that point, adidas Vice President of Global Basketball Lawrence Norman expertly stepped in.

“I know it’s emotional,” Norman said. “You just have to understand that you’re inspiring millions of fans with your comeback. But the purpose of “The Return” goes both ways, because they’re inspiring you. Whether it’s communicating with you on Facebook or Twitter, or the millions and millions of hits on your videos. Inspiration goes both ways, so maybe you can tell us about some of the inspiration you’re getting from your fans.”

But Rose wasn’t yet ready.

After a good 30 seconds in a room that went silent, save for the fast-clicking sounds of the cameras that were being snapped repeatedly to capture this powerful moment, Rose began to speak.

“It’s truly a blessing,” Rose said, while still choking back the tears. “With all of the stuff that’s going on in this city, a kid from Englewood has got something positive going on. That makes me feel so good. This shoe is great; all this is great. But I can’t explain this. I can’t.  I went through so much. To have, like, true fans, that means a lot to me. And I know it means a lot to my family, because we’re not supposed to be here. At all. But God made the way.”

Rose is one of the most humble superstars the game has today; he spent parts of the presentation uncomfortably staring at the ground while his accomplishments were recited, and while praise was heaped upon his shoulders. When forced to think about the path he took to get to this elite level, it’s evident that even now, four years into his NBA career, he’s extremely grateful — both for the success he’s achieved thus far, and for those that continue to support him along the way.

“This is truly unreal,” he said. “I’m just happy that I have true fans out there.”

Mike Budenholzer no fan of Drake’s free run on Toronto sideline

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Drake is the Mayor of Toronto.

Actually, he does fewer drugs than some former mayors of Toronto, and Drake was not elected, but he’s The Mayor in any meaningful way. The man can do whatever he wants.

Such as walk up and down the sidelines of a Raptors game with impunity, and give Nick Nurse a massage during the game.

Bucks coach Mike Budenholzer has much bigger things to worry about — such as were Eric Bledsoe misplaced his shot — but somehow during his conference call with the media on Wednesday, before a critical Game 5, Drake was the topic of discussion. Budenholzer is not a fan of Drake getting to patrol the sidelines. Via ESPN:

“I will say, again, I see [Drake talking to Raptors] in some timeouts, but I don’t know of any person that’s attending the game that isn’t a participant in the game a coach,  I’m sorry, a player or a coach, that has access to the court. I don’t know how much he’s on the court. It sounds like you guys are saying it’s more than I realize. There’s certainly no place for fans and, you know, whatever it is exactly that Drake is for the Toronto Raptors. You know, to be on the court, there’s boundaries and lines for a reason, and like I said, the league is usually pretty good at being on top of stuff like that.”

My guess is the league (and maybe the referees before Game 6 in Toronto) will reach out to Drake and tell him he can’t go Joe Biden on a coach during the game, and to stay near his seat. This is precisely the kind of distraction from the game that fans love to talk about and annoys the league office, which wants the focus on the court.

Personally, the more personality around the game, the better. It’s entertainment people, enjoy the show.

Knicks president Mills says Porzingis threatened to return to Europe if not traded in seven days

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If you thought the Knicks thrashing or Kristaps Porzingis on his way out the door was over, well, you haven’t been paying attention to the Knicks.

Team president Steve Mills was at a Knicks fan forum on Wednesday and was asked about the Kristaps Porzingis trade and dropped this bomb: Porzingis gave the Knicks the ultimatum of “trade me or I’m going back to Europe.”

“When he walked into our office, my office, and Scott [Perry, Knicks GM] was sitting there with me, and point blank said to us, ‘I don’t want to be here, I’m not going to re-sign with the Knicks, and I’ll give you seven days to try and trade me or I’m going back to Europe.'”

To be clear, Porzingis had to mean going back to Europe to work out and hang out, he could not have played professionally this season. European clubs honor commitments to NBA contracts — they will not sign and play a guy under an NBA contract — the same way the NBA does with European clubs (as well as China and all FIBA leagues).

Saying he wasn’t going to re-sign makes things clear, it’s one of the reasons the NBA touted the “super-max” contract extensions because teams would find out earlier about player intentions. The Europe part, he could have signed there this summer, but the most a European team would pay him would still be eight figures below his NBA contract (the top Europeans players make less than $3 million annually). Porzingis would not leave that money on the table.

For the Knicks brass, speaking in front of Knicks fans, this was the chance to make themselves look good — “see, we already had a good trade in place” — and thrash the guy they had been selling as the franchise savior a year before. It’s all about perception.

The Knicks have a lot of cap space this summer and their perception as a front office will hinge on what they do — or do not do — with it.

Porzingis landed in a good spot with Luka Doncic in Dallas, and the Mavericks will give Porzingis a max contract. Then it’s on him to earn it.

New Suns coach Monty Williams: ‘I’m here at the right time, and I’m here with the right people’

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PHOENIX (AP) The Phoenix Suns have gone through coaches like tear-away racing visors, the count up to five in five years.

The instability has hurt them on the court, the run of playoff-less appearances stretching to nine straight seasons with this year’s 19-63 finish.

Monty Williams, the man GM James Jones hired to coach the Suns, hopes to change the trend.

“Continuity, having a staff here for a while and putting in a system that the players can rely upon, but ultimately it will come down to James, myself and the players pushing this thing forward,” Williams said during his introductory news conference Tuesday. “The players are going to have to embrace a level of work and commitment that it takes to be a champion.”

Williams was hired on May 3 to replace Igor Kokoskov, who was fired after one season in the desert.

Williams’s arrival in Phoenix was delayed while he finished out the playoffs as an assistant to Philadelphia coach Brett Brown. The 76ers were eliminated from the playoffs last week by Toronto on Kawhi Leonard‘s hang-on-the-rim buzzer-beater in Game 7 of the Eastern Conference semifinals.

Williams’ name had been linked to numerous head coaching jobs, including the Lakers, but he wound up in the Valley of the Sun after multiple discussions with Suns owner Robert Sarver.

“In my conversations with Mr. Sarver, I saw someone who didn’t duck the tough questions,” Williams said. “We both had tough questions for each other and in this day and age where people throw each other under the bus, make excuses, blame, I didn’t see that. I saw a man who really wants to bring success to this city and I mean that with all of my heart or I wouldn’t have come here.”

Williams had a previous stint as an NBA head coach, leading New Orleans from 2010-15. A year after he was fired, Williams’ wife, Ingrid, was killed in a car crash.

He didn’t know if he wanted to get back into coaching after her death, but was pushed by his kids to return to coaching the sport he loves.

“When everything happened to my family, my focus was just take care of my children,” said Williams, who has remarried. “That led me to believe I might not ever be able to coach again, and I was cool with that. But they weren’t. And to have your children want you to go back to doing what you love to do gave me even more confidence, more strength. Hopefully that translates and the players can pick up on that.”

The Suns have been known as a dysfunctional franchise, but were lauded for landing Williams, a well-respected, well-rounded coach.

Williams played nine NBA seasons with New York, San Antonio, Denver, Orlando and Philadelphia. He’s been a head coach, an assistant and spent two years in San Antonio’s front office.

“His experience in all facets of basketball as a coach, player development on the offensive side of the ball and the defensive side of the ball, in the front office gives him a unique perspective that I think is well suited for our franchise,” Jones said.

In the Suns, Williams takes over a young team with two star-quality players at its core: Devin Booker and Deandre Ayton.

Booker has developed into one of the NBA’s best scorers, leading the Suns with 26.6 points per game. He had five 40-point games the final month of the season, including 50 and 59 in consecutive games.

Ayton was the No. 1 overall pick in last year’s NBA draft and didn’t disappoint, shooting 59% while averaging 16.3 points and 10.3 rebounds.

Phoenix should add to its talent base with the sixth overall pick in this year’s draft.

“There’s so much room to grow,” Williams said. “I think we have a young team that’s learning how to win and they will and I have to do my job. I have to enhance the strengths but be honest about our weaknesses and get the players to consider a new way of doing some things. I think I’m here at the right time and I’m here with the right people.”

Hornets’ Miles Bridges on All-Rookie: ‘I didn’t get snubbed. I played like a— all year’

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The NBA released its All-Rookie teams yesterday. Hornets forward Miles Bridges missed out, getting only one first-team vote and four second-team votes.

Bridges:

I love this attitude. Bridges didn’t deserve to make it. It’s silly to for anyone, including him, to pretend otherwise.

He’s obviously being too hard on himself. He had an OK rookie year. It just wasn’t one of the NBA’s 10 best this season.

Players often hold inflated opinions of themselves. That might help them succeed in a high-pressure job, and that’s obviously their priority. To be clear: I’m not criticizing them for adopting an approach that helped them reach this high level. But it leaves them as lousy analysts of their own performance.

Bridges doesn’t have that problem. It’s easy to see how this will drive him to improve.

His humility won’t work for everyone. But it works for him, and it’s a refreshing change of pace.