Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Sterling Brown’s lawsuit: Police officer involved in tasing/arrest posted on Facebook about getting same chance with J.R. Smith after NBA Finals Game 1

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Bucks guard Sterling Brown said he’d sue the Milwaukee police department over his tasing and arrest last January. The now-filed lawsuit makes the involved police officers look even worse than videos of the incident already did.

Somehow, J.R. Smith and his gaffe in Game of the NBA Finals got involved.

Wesley Lowery of The Washington Post:

Lowery posted the full lawsuit here.

There is a systematic problem where police too frequently trample on the rights of people, disproportionately minorities. Celebrating that intrusion of governmental forces is disgusting and speaks to the mindset that fuels the problem.

A few suspensions won’t fix the problem. Brown’s lawsuit won’t fix the problem.

But, hopefully, it sheds light on the bigger issue and is a step toward a solution. Unfortunately, history suggests the city will settle and just views it as a cost of doing business.

Report: Mavericks targeting Luka Doncic in draft

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It appears increasingly likely the Suns will draft DeAndre Ayton No. 1 and the Kings will take Marvin Bagley No. 2.

So, Luka Doncic – once more of a consensus top-two prospectcould fall.

All the way to the Mavericks at No. 5? They apparently hope so.

Adrian Wojnarowski on ESPN:

Dallas at five, they’re asking themselves, “Can we stay at five and get Luka Doncic, or do we have to move up to get the player?” Because that is the guy they have targeted for the Mavericks.

I doubt Doncic gets past the Grizzlies at No. 4, though I wouldn’t rule it out. The Hawks could even take him at No. 3.

Could Dallas trade up with Atlanta at No. 3 to get Doncic ahead of Memphis? What about swapping picks with the Grizzlies, maybe even taking Chandler Parsons‘ toxic contract (though that’d come with complications)?

This is a common situation. The Mavericks have the No. 5 pick. They want a player most people rate higher than fifth. Many teams want players rated higher than where they’re drafting.

The big question: What will Dallas do about it?

Rumor: Chris Paul telling people LeBron James wants to join Lakers

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Chris Paul is reportedly recruiting LeBron James very hard to the Rockets.

The response?

Stephen A. Smith of ESPN:

According to my sources, several things are happening. A, Chris Paul is telling folks Lebron ain’t trying to come to Houston. He wants to be in L.A. These are things I’m getting through the grapevine. Chris Paul is saying LeBron wants to be in L.A.

That’s quite believable. LeBron reportedly said he doesn’t like Houston as a city, and we know he likes Los Angeles. Lifestyle matters.

But it won’t be the only consideration. LeBron is still in “championship mode,” and the Rockets are closer than anyone to beating the Warriors. Perhaps, Paul can still convince his friend to join Houston.

But it sounds as if Paul recognizes he’s playing from behind – and so are all other non-Lakers suitors for LeBron.

Rumor: Clippers not planning to keep Milos Teodosic

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The Clippers have (an ideally healthier) Patrick Beverley at point guard. Lou Williams and Austin Rivers are comfortable as lead ball-handlers. With the No. 12 or 13 pick, L.A. could add another point guard – Trae Young, Collin Sexton or Shai Gilgeous-Alexander.

Where does that leave Milos Teodosic, a 31-year-old who’s coming off a rookie season in which he missed 37 games while dealing with a foot injury?

O. Cauchi of Sportando:

The Los Angeles Clippers, in fact, are not planning to keep the Serbian point guard for the next season, a league source told Sportando.

his health is one of the main concerns behind Clippers’ decision, a source told Sportando. The team would love to add a younger player in that position and fear that Teodosic’s foot issue won’t be fixed easily, sources told Sportando.

Teodosic holds a $6.3 million player option for next season, but just $2.1 million is guaranteed until July 15. He ought to opt in and collect his $2.1 million before moving on. And if he opts in, maybe the Clippers strike out in free agency, don’t need the additional cap flexibility and keep him.

If they go through with waiving him, Teodosic could land with another NBA team or return to Europe. His foot issues could determine whether another NBA team wants him.

Teodosic is a wonderfully creative passer and good shooter. He’s also a woeful defender, and foot problems would only set him back further.