Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Lakers owner Jeanie Buss: ‘I have complete faith in Magic Johnson … I have patience’

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Shortly after she hired Magic Johnson as team president last year, Lakers owner Jeanie Buss said she’d be heartbroken if the Lakers didn’t have an All-Star in 2018, when the game was in Los Angeles. Her urgency was apparent.

Of course, the Lakers didn’t have an All-Star last season. None came close.

But then they signed LeBron James this summer, and Buss has changed her tune.

The Rich Eisen Show:

Buss:

I have complete faith in Magic Johnson in terms of his ability to be a leader, to know how to put together a winner. And I have patience. And I think what he’s done has exceeded my expectations, how quickly they’ve kind of turned around the roster.

Johnson has done a great job running the Lakers. He cleared cap space while maintaining plenty of assets and convinced LeBron to sign.

The degree of difficulty on that is… debatable. Perhaps, LeBron just decided to join the Lakers and didn’t need much convincing.

What’s next for Johnson?

Maybe Rajon Rondo, Lance Stephenson, Michael Beasley and JaVale McGee will fit well with LeBron. Maybe Brandon Ingram, Kyle Kuzma, Lonzo Ball and Josh Hart are ready to compete deep into the playoffs.

I’m skeptical, which means Johnson’s next steps will be tricky. He has more than earned Buss’ faith, and her patience gives him even more latitude to build as he sees fit.

Still, it’s a bit odd to see a team acquire a 33-year-old superstar then shift into a more-patient approach. LeBron’s prime won’t last forever.

It’s on Johnson to maximize it.

Danny Ainge roasts Celtics players on Twitter

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Celtics president Danny Ainge has built a star-studded and deep team. Boston even has a few extra first-round picks to get even better in future years. The Celtics have 15 players with standard contracts, the regular-season limit. Unlike last year, Boston probably won’t swing a major late-summer trade.

So, Ainge is spending his time clowning his players.

He got Jaylen Brown:

Then Terry Rozier:

Do more, Danny! Kyrie Irving is overdue for another social-media feud.

Did Kevin Durant choose Warriors within day of Thunder losing to them in 2016?

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The Warriors eliminated the Thunder in the 2016 Western Conference finals on May 30. On the following July 4, Durant announced he’d leave Oklahoma City for Golden State.

But when did Durant actually decide on signing with the Warriors?

Durant, Rich Kleiman (Durant’s business partner) and Rudy Cline-Thomas (Andre Iguodala‘s business partner) sat on a panel at Bloomberg’s Players Technology Summit.

Cline-Thomas, as transcribed by Drew Shiller of NBC Sports Bay Area:

“Remember 2017, you just lost to the Warriors — no 2016, you had just lost the Warriors, May — you and I get together after the game. I thought I was just gonna focus on not talking about basketball, and you wanted to focus on talking about Silicon Valley — asking me how it was out here.

“You had been following what Andre and I were doing, how it was being surrounded by all these CEOs, innovators and entrepreneurs. And I was like, ‘Wow. First and foremost, like yo — this dude just told me he’s about to sign with the Warriors, right (laughter). So, I was like I’m not gonna tell anybody, didn’t tell anybody whatsoever, didn’t want any rumors to get started…”

Durant on when he began thinking differently about business opportunities, via Shiller:

“Probably about 2015, I had got hurt. Basketball had always been my world … it stopped, and I had to think about other parts of my life and what I was interested in … it was rough because I didn’t know what I wanted to do or what I liked or what type of person I wanted to be … I started to hear about Andre and more guys around the NBA — especially that play for the Warriors — that took advantage of the opportunities of being in the Bay Area.

“So throughout that whole year, me and Rich were talking about investing in companies and what I like to do outside of ball. Then I (saw) you and just all those questions came out at once and I was basically telling you I was coming to the Warriors (laughter).”

Kleiman, via Shiller:

“Well I just learned that he told you in May, before free agency — which is hardly factual, which we’ll have to clear up with Marc Spears and everybody here (laughter) — no way did that happen, but cool… (laughter).”

Did Durant really tell Cline-Thomas in May of a plan to sign with the Warriors? Did Durant know his intentions and inadvertently show his hand while talking to Cline-Thomas? Did Durant not consciously know where he’d sign but reveal clues to Cline-Thomas during their conversation? Were Durant and Cline-Thomas just joking?

Was Kleiman trying to set the record straight? Was he just trying to cover for Durant?

Durant was back in Oklahoma City for a press conference June 1, 2016. So, when Cline-Thomas says “after the game,” it sounds as if he meant the night of Game 7.

Of course, that will raise all kinds of questions about Durant’s competitiveness in the 2016 Western Conference finals. If he had one foot out the door to join the Warriors, how motivated was he to beat them? But Durant was awesome throughout that series. Golden State was just a great team. I’m willing to give him the benefit of the doubt that he compartmentalized his feelings on the Warriors while facing them.

I also wouldn’t be surprised if he decided on Golden State shortly after the series. Draymond Green recruited Durant throughout that season. The Warriors’ desire to add Durant and their high level of appeal was well-established. Even without tampering, they didn’t have to wait until free agency officially began to become Durant’s choice. The NBA can control timing of permissible contact – not Durant’s mind.

It’s just tough to tell exactly what to take from Durant’s, Cline-Thomas’ and Kleiman’s comments – even with context of video:

Report: Kobe Bryant’s $6 million investment in sports drink now worth $200 million

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Kobe Bryant’s investment in BodyArmor is paying off – in a huge way.

Darren Rovell of ESPN:

Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in a total of roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.

Bryant earned about $330 million in his 20-year playing career. Add endorsements and this investment, and he could be approaching the level of wealth necessary to buy a major share of an NBA team (if that’s what he wants, which it doesn’t seem to be).

But we need greater context to understand Bryant’s acumen as an investor. If he diversified his portfolio, reporting on only the big winner could be extremely misleading. It’d be like saying Bryant made 11,719 shots. It’s impressive. But understanding how impressive requires knowing how many shots he attempted.