Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

PBT Podcast: Former Cavs/Suns GM David Griffin; breaking down East playoff chase

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David Griffin is a hot commodity — any time a general manager opening comes up in the NBA, so does his name (most recently New Orleans).

Griffin joins us to talk about what he wants in a job if he returns to an NBA front office. He also discusses what he learned from his experiences at the helm of a LeBron James team, as well as how that applies to what the Lakers went through at the trade deadline.

Also on the agenda — his new show on NBA TV, “GM School,” which debuts on tonight (Feb. 20) at 8pm ET.

After that, we bring in Keith Smith of Yahoo Sports to help break down the Eastern Conference playoff race at the top and the four powerhouse teams. Which one has the best chance of advancing? And who will make it in the final two playoffs spots in the East?

As always, you can check out the podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google play, or check out the NBC Sports Podcast homepage and archive at Art19.

We want your questions for future podcasts, and your comments, so please email us at PBTpodcast@gmail.com.

Joel Embiid says Michael Jordan isn’t the GOAT (VIDEO)

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Joel Embiid is a big man like we haven’t seen in some time. He’s both an interior force and a range shooter, and is one of the more talented 7-footers in recent NBA memory.

So it makes sense that the Philadelphia 76ers star leans toward former big men when it comes to discussing the greatest players in league history. While most are obsessed with the back-and-forth between Michael Jordan and LeBron James, Embiid told Jason Concepcion of the Ringer this week that he didn’t think either were the best player ever.

To Embiid, Wilt Chamberlain is the true GOAT.

Via Twitter:

“He’s not the GOAT. To me, you got Wilt Chamberlain. I mean he has all the records. They’re never gonna be beaten. I don’t see anybody getting 100 points in a game. That’s it, he’s the GOAT.”

Chamberlain doesn’t seem to be brought up in the GOAT conversation much anymore, but his prowess was legendary and it’s mistaken to say that he only played against smaller, less athletic white players.

It’s sort of cool that Embiid decided to choose a different player as is greatest of all time. Whether or not that’s true — or whether Embiid truly believes in his choice — is another thing altogether.

LeBron James confirmed ‘Space Jam 2’ begins filming this summer (VIDEO)

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I’m not sure how excited I am to watch “Space Jam 2”. I think LeBron James is a slightly better actor than Michael Jordan, and the original “Space Jam” was nothing to shake a stick at. I’m the perfect age for Space Jam to have meant something to me, but having watched the film as an adult I can tell you it’s largely underwhelming.

Still, Space Jam 2 is set to film this summer and we finally have a confirmation of that fact from LeBron himself.

Speaking at All-Star Weekend, James told a crowd in Charlotte that they are indeed going to film once the season is over.

Via Twitter:

I think filmmaking has evolved, particularly animated filmmaking in the wake of things like Toy Story, Shrek, and other big franchises. There is no doubt that Space Jam 2 will be a better movie than the original. The director of the film certainly thinks so.

Kids will love it, and it’s exactly the kind of thing that James want to get involved in when he moved to the Los Angeles Lakers this summer.

I’m sure that basketball Twitter will have a steady stream of opinions when it comes out in theaters. Maybe I will catch it when it’s on at Netflix a month later.

Report: Celtics aren’t long-term destination for Anthony Davis

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Anthony Davis recently made mention that all 29 NBA teams other than the New Orleans Pelicans are on his list to land when he becomes trade eligible again this summer. Teams like the Boston Celtics, New York Knicks, Los Angeles Lakers, Milwaukee Bucks, and Los Angeles Clippers will vie for his services with the best packages they have the to offer.

But which of these teams will be long-term solutions for Davis, whose current contract runs out in the summer of 2020?

That is likely to be where the conversation around Davis shifts as we move into the spring. In fact, according to Shams Charania, at least one interested team isn’t on Davis’ radar long term.

Via Twitter:

Davis and agent Rich Paul severely overplayed their hand when it came to negotiating a trade request with the Pelicans as they tried to steer Davis to the Lakers before the deadline.

New Orleans remains firmly in control of Davis and any offers for him, although it’s possible the player could retain some additional influence by making it known that he would not re-sign anywhere outside of his preferred destinations. According to Charania, that’s the Lakers, Clippers, Knicks, and Bucks.

Still, a player’s status as a potential risk in free agency is affected by how good he is and how close to a championship the receiving team thinks they are. We saw a Toronto Raptors take a chance with Kawhi Leonard, who could very well leave this summer.

Might a team trade for Davis without the guarantee that he could leave in 2020? That seems possible, and I wouldn’t rule out anything wild happening in trade market come summer.