Winderman: Heat can’t fly under radar against Knicks

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Heat? What Heat?

LeBron? LeBron who?

No, the Heat have not exactly flown under the radar this season, but when you think back to the glare of last season, it sure seems that way.

Until now.

Until what is possibly to come next.

It would be easy enough to remain somewhat off the grid if the Philadelphia 76ers were to secure the No. 7 seed in the East. But that’s not going to happen. That’s the last thing the 76ers want.

It would have been even easier if the Orlando Magic had fallen to No. 7 in the East, but the historically bad Charlotte Bobcats were too historically bad on Wednesday night.

So it sure seems like Round 5 of Heat-Knicks, Playoffs Edition, is on the way, Miami-New York in the playoffs for the first time since 2000.

And that has Dwyane Wade, Chris Bosh and LeBron James more than aware of the glare that is about to consume all things Big Three.

As if it’s July 2010 all over again.

“The lights would be as bright as they possibly could be, besides playing in the Finals, for a first round,” Wade said. “Normally, a series like this, with that kind of attention is more like an Eastern Conference finals type of first round.”

Bosh agreed.

“You know how it’s going to be,” he said. “The New York media is its own monster in itself. But just to have it back again, and have that chance, showing the old clips, the old fights, it’s just history there.”

For his part, LeBron is downplaying the glare. For now.

“I’m looking forward to it if it’s the Knicks media, Philadelphia Inquirer or the Orlando Sentinel, whatever the case may be,” he said. “I’ll be ready for it.”

No, not after this season’s grace period. To a degree, Journalism 101 only now begins for the Heat, provided it’s the Knicks this weekend.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at @IraHeatBeat.

Report: As expected, Jamal Crawford declines $4.5 million player option with Minnesota

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Jamal Crawford wants a bigger payday, and after a solid season scoring 10.3 points per game for Minnesota last season, he might get it despite a tight market. That’s why what happened on Monday was expected.

Crawford opted out of the final year of his contract with the Timberwolves, reports Shams Charania of The Vertical at Yahoo Sports.

Minnesota Timberwolves guard Jamal Crawford has declined his $4.5 million player option for next season and will become a free agent, league sources told Yahoo Sports.

Crawford, a three-time Sixth Man of the Year, will become one of the top reserve scorers on the open market after facing Monday’s deadline to decide on his option.

The concern for teams is that Crawford is 38 and already showing some decline in his skills and game. Crawford can still be productive, but teams will be leery of offering more than two years guaranteed on his contract. And for a guy who comes off the bench — even a three-time Sixth Man of the Year — teams are not going to spend big.

Crawford may also just be looking for a new team chemistry and role, something at this stage in his career he should be able to get.

Enes Kanter’s father sentenced to 15 years in jail in ongoing political dispute

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The dictatorial Turkish government has issued an arrest warrant for Knicks big man Enes Kanter because he is an outspoken opponent of Turkey’s current president, Recep Tayyip Erdogan. Kanter is not foolish enough to go home to be arrested (and likely tortured), he may never see his homeland again.

Kanter’s family had to disavow their son and his beliefs. That apparently was not enough. Kanter’s father, Mehmet Kanter, has been sentenced to 15 years in prison in Turkey for “membership in a terror group,” the country’s official news agency reported Monday.

Enes Kanter believes to be a politically motivated attempt to go at him. Kanter released this statement.

The Turkish government’s shots at Kanter are not new. Last summer the Turkish government revoked Kanter’s passport while he was abroad, forcing American diplomats (with some help from the NBA) to step in and prevent him from being sent back to his native country and arrested.

All of this is because Kanter is a follower of the Muslim cleric Fethullah Gulen, who is in self-imposed exile in Pennsylvania. Turkish president Erdogan — who is essentially a dictator now, and runs a country where human rights abuses are rampant — blames Gulen for masterminding a failed 2016 coup attempt in Turkey, and used that as an excuse for a crackdown and consolidation of power.

Using or dividing family members to try to gain political advantage or make a political statement is abhorrent, anywhere it happens. Unfortunately, Kanter is caught in the middle of it and there is little he can do.

PUMA signs likely No. 1 pick Deandre Ayton, hires Jay-Z

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When it was announced that likely top-three pick Marvin Bagley III signed a shoe endorsement deal with PUMA, we noted that they were going all in and spending big (Bagley’s contract is about three times the average high draft pick first shoe deal).

We didn’t know the half of it.

On Monday word came the German-based shoe manufacturer had also inked a deal with likely No. 1 pick DeAndre Ayton, had signed their original endorser Walt “Clyde” Frazier to a lifetime deal, and hired Jay-Z to help with the branding and on the business side.

That’s a heck of a day. And a massive commitment to the market.

Winning over people to buy PUMA basketball shoes is going to take a few things (including making great shoes), but getting high-profile endorsers is part of it. Ayton can potentially be that for them, a global brand ambassador.

Nick DePaula of ESPN broke the Ayton news and had details from the player himself.

For Ayton, there was plenty of interest in pursuing a shoe deal with Puma, although the brand has been out of the basketball landscape for 20 years since signing Vince Carter in 1998. Ayton shares a connection to two of its biggest ambassadors, Olympic sprinter Usain Bolt of Jamaica and pop star Rihanna of Barbados, after growing up in the Caribbean.

“Puma is pretty popular in the Bahamas,” Ayton said. “I’ve always seen the brand growing up. [Bolt] is one of the first people I saw with the brand. It’s important to me that someone I identify with and admire as an athlete is with the same brand.”

PUMA also reached an endorsement deal with NBA rookie to be Zhaire Smith.

Going old-school with Frazier was a classy touch.

But the surprise news was the partnership with Jay-Z and his Roc Nation organization. Complex had the story.

On top of that, JAY-Z has joined as the company’s president of basketball operations. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, JAY-Z felt it “was something he wanted to be a part of,” according to Petrick.

Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.

Will this work?

Maybe, despite Nike’s stranglehold on the basketball shoe market (through the Jordan brand as well as endorsers such as LeBron James and Kevin Durant), there is room to get a foothold in the space. However, this needs to be a long-term commitment from PUMA where they not only design quality products but keep doing it for years and years. It’s one thing to maybe buy a pair of retro low-top Clydes to wear around, it’s another to get people to change the shoes the play in. People trust Nike and their products (and, to a lesser extent, Adidas and UnderArmor). PUMA has a lot of work to do to earn that level of respect.

But you can’t fault them for coming back with a big splash.

PBT Podcast: Risers. Sleepers. Who should go No. 2? Final full draft breakdown.

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Luka Doncic? Marvin Bagley III? Jaren Jackson Jr.?

If you were in the shoes of Vlade Divac and the Sacramento Kings, who would you draft No. 2?

In this latest PBT Podcast, Kurt Helin and Rob Dauster (who has been writing the in-depth prospect profiles such as Trae Young, Michael Porter Jr., Deandre Ayton, and others — of NBC Sports try on those shoes — and go an unexpected direction with it — as well as breaking down the rest of the draft such as the risers, the sleepers, and is Michael Porter Jr. worth the risk?

Also, in the bigger picture, are we focused too much on the bigs at the top of this draft — the majority of guys who will go in the top six — when we just saw in the last two rounds of the NBA playoffs that a lot of bigs can’t stay on the court in those situations? Which of these draftees can?

As always, you can check out the podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google play, or check out the NBC Sports Podcast homepage and archive at Art19.