NBA trying out ads on uniforms in the D-League playoffs

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Check out the D-League playoffs (now in the semi-finals) and you may notice something — a BBVA bank logo on the back of every jersey. All-season those jerseys have had the adidas logo (they are the jersey manufacturer) on the upper right chest area but the bank ad is new for the playoffs.

While the NBA owners are still thinking about ads on jerseys for the season after next, they are trying it out in the D-League during the playoffs.

From the Associated Press (via SLAM).

BBVA’s logo will be featured across the back of all jerseys during the NBA D-League playoffs, the league announced Monday. It’s the first time a marketing partner will have brand exposure on a D-League jersey other than adidas, the league’s official outfitter.

BBVA, a financial service institution, is the presenting partner of the NBA D-League playoffs and finals.

I’m telling you, the day is coming. In two seasons they are not going to replace “Celtics” with “Sprite” across the chest, but the adidas logo could show up like it does on the D-League jersey. Another logo smaller on the back is possible. And it will grow from there. Other sports (not just soccer and NASCAR) will follow suit.

Why? Money. And if that bothers you, sorry. Welcome to capitalism.

J.R. Smith: Cavaliers are tanking

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J.R. Smith said he wants the Cavaliers to trade him.

But that was right after they told Smith he’d be shut down. He has been playing regularly lately.

Still, Smith isn’t pleased with Cleveland.

J.R. Smith, via Jason Lloyd of The Athletic:

“I don’t think the goal is to win. The goal isn’t to go out there and try to get as many wins as you can,” Smith said. “I think the goal is to develop and lose to get lottery picks. I think that was always the plan.”

And as long as the Cavs are operating this way, Smith is not interested in being part of it.

“Not if the goal isn’t to compete, to win,” he said.

If that’s what the Cavaliers are doing, that’s smart. They need premier young talent, and a high draft pick is the best way to acquire it. Because they owe the Hawks a top-10-protected first-rounder, the Cavs need to tank hard rather taking half-measures.

But I also understand why Smith wants no part of it. He’s 33 years old, and he doesn’t have time to wait around for a rebuild. He wants to win now.

Smith should shame the Cavaliers for tanking. That should be a consequence of their plan, even if it’s the right one. He is a casualty of it. If he shames Cleveland into trading or buying him out, all the better.

Kevin Durant tells fans: ‘Watch the f—ing game and shut the f— up’ (video)

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Kevin Durant once said he appreciated hecklers.

That didn’t appear to be the case during the Warriors’ loss to the Mavericks on Saturday.

Durant – who’s been sour after his highly public argument with Draymond Green – confronted Dallas fans and told them to “watch the f—ing game and shut the f— up.”

TMZ:

One witness who was sitting in spitting distance from the incident tells us … the heckler was just saying the typical NBA fan trash talk — calling KD names like, “Cupcake” and other insults.

Another witness tells TMZ Sports … the hecklers had been bombarding KD with the “cupcake” insults to the point where it became unbearable.

That witness tells us KD complained to the refs at one point but the fans were not removed or disciplined in any way.

We’re told the group laughed off the incident because they knew they got to him and ramped up the trash talk even more for the rest of the game.

Durant obviously has a history of confronting critics. But that’s usually online, not in person.

The NBA generally fines players for getting caught on video talking to fans this way. The league doesn’t seem to have a problem with players responding to fans when it’s not on video. Hecklers’ days are made when players respond, but the league doesn’t seem to account for that.

It’s an unfair system, but it’s the one Durant is in.

He and Golden State are also in a three-game losing streak. Snap that, and Durant will probably become more friendly.

Joel Embiid had a spectacular missed windmill dunk

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Joel Embiid had a brilliant game Monday night, scoring 33 points with 17 boards. He’s a guy whose name deserves to come up when talking about guys playing at an MVP level early this season.

Plus we saw a motivated Embiid Monday going against No. 1 pick Deandre Ayton, who Embiid said would get his a** kicked this year around the NBA. Embiid did his part, basically doubling Ayton in points (33-17) and rebounds (17-9).

But Embiid also had one spectacular fail — this missed windmill dunk.

Ben Simmons is not going to let Embiid forget about that one for a while.

Three Things to Know: Kemba Walker, Hornets latest team to expose problems in Boston

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Each night in the NBA there is a lot of action, a lot to unpack. Which is why every weekday morning during the NBA season we bring you three things you need to know out of the night before, to keep you up on all the big happenings around the NBA.

1) Kemba Walker is destroying everyone, including the Celtics Monday night. But Boston has issues. The Boston Celtics, the team that was the favorite in the East going into the season, the team everyone thought they had to beat, is getting beat. A lot more than we expected at 9-8 to start the season. What started as “don’t freak out they just need to get Kyrie Irving and Gordon Hayward meshed into what they do” has become legitimate reason for concern because the Celtics can’t get key boards, and that elite defense is not slowing their opponent’s best scorer often enough.

Monday night that opponent was maybe the hottest player in the NBA: Kemba Walker. He certainly is the most entertaining player in the league right now he and dropped 43 on the Celtics and yelling “this is my s***” after a big bucket.

Walker is a fringe MVP candidate right now (the way Damian Lillard jumped into the conversation a year ago) and he should thank new coach James Borego. His new Spursian offense has spaced the floor for the Hornets (not having Dwight Howard in the post and clogging the lane helps, too) and Walker is driving into that space and making plays. And if you play back on him, he will destroy you with off-the-dribble threes.

All of that does not change the fact Boston has issues compared to where we thought they would be right now. We went into the season knowing rebounding would be a concern but it has been worse than expected (like at the end of the Hornets’ game, when Charlotte was getting key offensive boards to keep plays alive). The Celtics have the 27th ranked offense in the NBA this season because the ball stops too much — Terry Rozier has been a problem here — plus the team is just not knocking down jumpers (Boston is third in number of three pointers taken a game but 21st in percentage at 34.5 percent). Brad Stevens can’t find a rotation he likes — Aron Baynes started in place of Gordon Hayward Monday — and Stevens just can’t find the toughness we expected from this team on a nightly basis.

Maybe we will get to March and April and shake our heads thinking “why did we worry about Boston?” They can still put this thing together and get up to be a top two or three seed (they are currently four games back of the Raptors, ground not easy to make up because Toronto is good).

But we are now 17 games in, approaching a quarter of the season, and these issues have not gone away in Boston. It’s time to admit this team is flawed right now and it might not be able to put it all together like we expected.

2) The Wizards are a disaster, they are open to trades… and it’s not going to be that easy. The dumpster fire in our nation’s capital… wait, let me be more specific, there are a lot of dumpster fires in our nation’s capital right now.

The dumpster fire in Washington D.C. that is the Washington Wizards got a little hotter Monday when it was reported that GM Ernie Grunfeld would listen for trade offers for anyone on the team. Including the “not exactly that big three” of John Wall, Bradley Beal, and Otto Porter. That came just days after a blow up in practice where Beal yelled at Grunfeld and Wall told coach Scott Brooks “f*** you.” That earned Wall an internal fine.

Being open to breaking up its core is something Washington should have been doing last summer (if not earlier) — the chemistry issues around this team are not new. They’re worse right now, but they are not new. Grunfeld and owner Ted Leonsis kept doubling down on the core guys and thought they could fix the chemistry issues by changing coaches or role players (Marcin Gortat was the guy shipped out last summer and was seen as the chemistry problem… the Clippers look really good with him on the roster, by the way, great chemistry there). But the real problem was the core itself.

Grunfeld has come around to that, but now the trade value is down for all of those guys because of the team’s struggles. Talking to sources around the league there is by far the most interest in Beal, who is just 25 and an All-Star player at a position of need around the league. He’s also the one of the three the Wizards least want to trade, so that will take a massive offer (the kind more often seen in July than mid-season).

Second on the list, but well behind, is Otto Porter, a guy playing average basketball this season but on a max contract for two full seasons after this one. There is interest there, with the Pelicans rumored to be kicking the tires on a trade.

Last in interest from teams is Wall. We can talk about how Wall’s contract will make him very difficult to trade — his designated veteran max contract kicks in next season, he has four years at an average of more than $42 million a season left on his deal after this one — but that may not even be the worst part right now. Wall is coasting on the court too much right now, not playing like an elite player at all, and the bigger problem is the best player on the team sets the culture. Stephen Curry set the “fun but work hard” tone in Golden State. LeBron James sets the tone for the Lakers and that tone won titles in Cleveland and Miami. Tim Duncan set the tone for the Spurs for two winning decades and five rings. What culture is Wall setting right now as he jogs through plays and has his hands on his hips? Forget the money, nobody wants to trade for that player, period. (Well, don’t forget the money, but the combo of the money and his attitude make him almost impossible to move right now.)

3) Joel Embiid backs up his trash talk and puts up 33 on Deandre Ayton, Phoenix Suns. This summer, Joel Embiid said No. 1 pick Deandre Ayton would get his a** kicked this year once the games got real. Embiid lived up to that on Monday night, almost doubling Ayton in points (33-17) and rebounds (17-9). Embiid was making plays on both ends of the floor.

But it was not all perfect for Embiid — this missed dunk is not something Ben Simmons is going to let Embiid forget.