NBA owners talk ads on jerseys. Not next year, but after that…

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There will not be sponsors names across the chest of NBA teams next season. The NBA will not look like the English Premiere League.

But come the 2013-14 season… maybe.

At their meetings this week in New York, NBA owners had what Deputy Commissioner Adam Silver called a “robust” discussion about the idea of putting some kind of advertising on NBA jerseys.

“We told our owners that it was not something we were considering doing for next season, but that it was something we should at least discuss doing for the season after next,” Silver said.

That discussion included mock-ups of potential looks.

“We presented to our owners some mocked up jerseys, mannequins, not models, that showed various iterations of logos, sizes of logos, placements of logos,” Silver said. “We showed them some of the traditional soccer jerseys used in Europe and we showed them some of the valuations that soccer jerseys are currently getting and some estimates of ranges of values for logo rights on NBA jerseys.”

In the end, those valuations are what will matter — money talks. And if there is enough money in it NBA owners will toss tradition out the window in a New York minute.

The first steps here do not have to be what was seen in the WNBA, where corporate logos replaced team logos across the front of the jersey. It could be as simple as all 30 NBA teams having a McDonald’s “golden arches” on their shoulder above the logo. Or maybe uniform manufacturer adidas would pay to put their logo on the uniforms in a less obtrusive way.

But make no mistake, steps towards ads on jerseys are starting. The owners, like fans in general, are split on the issue.

“I would say we had a full and robust discussion and a range of opinions from one end of the spectrum, which was, let’s not do anything like that, to why aren’t we considering it for next season,” Silver said. You can bet the “why not next year” guy was Mark Cuban.

“We told them there was additional discussions we need to have with our apparel manufacturer, adidas. We wanted to have additional discussions with our television partners, as well as our major marketing partners to get their reaction to it and we will continue to talk to the teams about it, as well.”

But the day is coming people. It will eventually happen.

Adrian Wojnarowski: Knicks firing David Fizdale ‘inevitable’

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Knicks president Steve Mills is reportedly laying the groundwork to fire coach David Fizdale.

One step: Mills and general manager Scott Perry addressing the media after Sunday’s loss to the Cavaliers while Fizdale was still in the locker room. Mills and Perry stressed that the team wasn’t meeting expectations, seemingly a veiled shot at the coach.

Adrian Wojnarowski on ESPN:

The dismissal of David Fizdale is inevitable, and there was, I think, a bond broken between management and their head coach with how they handled things after that loss Sunday night.

Coaches are hired to be fired, but this sounds far more urgent than that.

As long as Fizdale has his job, he has a chance to save it. If the Knicks start playing better, they could keep him.

But that seems unlikely with this underwhelming roster.

Which is why New York is reportedly also considering a front-office change.

Austin Rivers calls for Doc Rivers to get technical foul (video)

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When Doc Rivers coached Austin Rivers on the Clippers, accusations of favoritism ran rampant. Playing with the Rockets against the Clippers tonight, Austin showed where his loyalties lie.

Not with his father.

The Clippers were letting the game (an eventual 102-93 Houston win) get away from them when Doc argued a call. Austin stood nearby and urged the referee to call a technical foul. The official eventually obliged and ejected Doc.

That’s when Austin really hammed it up – waving off Doc then making the call-me gesture. The disrespect!

Ja Morant hits game-winner in Grizzlies-Hornets (video)

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Grizzlies rookie Ja Morant has had a game-saving block and game-winning assist.

Now, he has the glory of a game-winning shot.

Morant sealed the Memphis’ 119-117 win over the Hornets with a driving scoop in the final second tonight. He led Memphis with 23 points and 11 assists.

P.J. Tucker misses open fastbreak layup, trips on stanchion (video)

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I want to give P.J. Tucker a break. He’s the Rockets’ most (only?) reliable defender. He has such a heavy burden covering for James Harden, Russell Westbrook and just generally undersized lineups.

But this missed layup was so bad. And that stumble over the stanchion really seals the goof.