NBA owners to discuss ads on jerseys at next meeting

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It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.

What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?

The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).

It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?

Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”

One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on  practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).

What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?

My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.

J.R. Smith’s Game 1 Finals jersey up for auction

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It was the moment that defined the 2018 NBA Finals.

The score was tied with 4.7 seconds left when George Hill missed his second of two free throws, but J.R. Smith made an impressive play to get the offensive rebound — then tried to dribble out the clock like the Cavaliers were ahead.

Now, you can own Smith’s Game 1 jersey — the one he was wearing when he made a play so thoughtless LeBron James broke his own hand punching a whiteboard in frustration over it. It’s available on the NBA auction site. The bidding goes on for three more days, until June 21.

As of Monday morning, the current bid is $3000.

A Warriors’ fan is going to buy this thing, not a Cavaliers fan. They are still trying to repress this memory.

Kevin Durant’s dad wrote him a nice letter for Father’s Day

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Kevin Durant and his father didn’t have the best relationship growing up. Wayne Pratt, father of the Golden State Warriors star, left Durant and his family when the sharpshooting Finals MVP was just one year old.

Pratt was in and out of Durant’s life, and eventually they reconciled. Now, Pratt is important part of Durant’s career and business decisions.

As several players decided to celebrate their fathers and the national day of recognition on social media, it was actually Pratt who decided to write a letter to his son. In a post on The Undefeated, Pratt spoke about how he was grateful to have Durant as a son and to have reconciled with him.

Via The Undefeated:

I regret missing out on your first day of school, your first haircut, holidays and the first day you picked up a basketball. But I thank God daily for creating the opportunity for us to reconnect. I’m so thankful for you opening your heart at such a tender time. Every parent-child relationship has its ups and downs and we are no exception. I feel fortunate that we have learned how to successfully navigate life’s mistakes. Thank you for forgiving me and allowing us to have the great relationship we have today.

Go back and read the full letter, it’s worth it. Seeing the vulnerability between two grown men living a real, complicated, and adult situation like this is humanizing. Plus, it appears to have had a positive ending for Durant and his pops.

Hope all you dads out there had a good one on Sunday.

Shaq doesn’t want LeBron James to chase rings to close his career

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Shaquille O’Neal was a dominant NBA center, playing with the Orlando Magic, Los Angeles Lakers, and Miami Heat.

He was also a ring chaser.

At the end of his career, O’Neal decided to switch between teams, including the Phoenix Suns, Cleveland Cavaliers, and Boston Celtics. It was an open and futile effort to beat his rival and former Lakers teammate Kobe Bryant in number of championships won.

After they retired, O’Neal finished with four championships to Bryant’s five.

Now, as Cavaliers star LeBron James starts to wrap up his own career, Shaq says that James should not follow in his footsteps. Specifically, O’Neal said that he thinks LeBron’s story has already been written, and that he should not try to chase rings elsewhere.

Via ESPN:

“Somebody told me a long time ago — they said your book is already set [before the later stages of your career]. You can add index pages toward the end, but your book is already set. So LeBron’s book is already set,” O’Neal said. “He done already passed up legends; he done already made his mark — he has three rings

I think I tend to agree with O’Neal on this point. Specifically, because the only thing that LeBron could do to boost his resume would be to win multiple championships, consecutively, to close his career. He would need to surpass Michael Jordan at six rings, and approach Bill Russell with 11.

I don’t particularly think that LeBron is trying to ring chase. He’s just trying to get with one good team to close his career (or the Lakers). I don’t think we will ever see LeBron skip around from team to team the way that O’Neal did in the twilight of his playing career.

We’re launching the PBT Mailbag, so what questions do you want answered?

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The 2017-18 NBA season is over, and the Golden State Warriors are champions once again. What that means the offseason is here, and for many fans that is the best time of the year. The summer in the NBA the past few years has given us some incredible stories. For many, this past postseason was rather boring, and the outcome was all but decided.

And so it is time to dig into our postseason favorites, starting with the 2018 NBA Draft. We here at Pro Basketball Talk would like to announce the start of our weekly mail bag, which will run each week on Wednesday mornings.

The first of mailbag will run this Wednesday, the day before the draft. Questions can be submitted via Twitter or by sending us an email directly at pbtmailbag@gmail.com.

The draft is obviously the big focus for many fans as we approach this next week, and much about the situation for many teams heading up into the event in Brooklyn is murky. If you have a burning question about the draft, now is the time to ask it.

Of course, you are encouraged to ask any kind of question you want to hear about from the Pro Basketball Talk crew such as:

  • Where is LeBron going?
  • Is a hotdog a sandwich?
  • Has Nick Young put his shirt back on yet?
  • Will Jordan Bell run out of Hennessy ever again?
  • Where will Kawhi Leonard play next season?

All of these questions are fair game, and more.

We are looking forward to the kind of queries you need answered on a weekly basis as we roll through the summer in anticipation for the start of the 2018-19 NBA season.