Twitter has become a big part of the NBA culture — in the macro scale it allows players to communicate directly with fans and break down barriers, it allows them to shape their brand in a new way.
On a micro level, it allows them to tweet some incredibly stupid things. And pictures we didn’t need to see.
When you think of twitter you think of that iconic blue bird.
A bird named Larry. Larry the Bird. Named after… well, you guessed it. From an MSNBC story.
Larry the Bird is named after former NBA basketball player Larry Bird of Boston Celtics fame.
This detail was confirmed when Peter Stringer — the Boston Celtic’s director of interactive media — asked Twitter co-founder Biz Stone about it in Aug. 2011.
I enjoy the irony of the very private Larry Bird having an indirect tie to a social media tool designed in part to break down that privacy.