There’s a lot of money to be made off Jeremy Lin

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The NBA is a business. First and foremost. If you ever forget that, think back to early November when we should have had the start of the NBA season and instead had lawyers in suits hammering out a labor agreement.

Jeremy Lin is the kind of player, the kind of story that can make you forget the NBA is all business.

But this is all tied to money, too.

The Madison Square Garden Company is making money, as reported by the New York Times.

On Monday, shares of Madison Square Garden Company, which owns the Knicks, the arena where they play and the cable network that broadcasts their games, hit a record high because of the sudden emergence of Jeremy Lin, the team’s previously unknown point guard.

Shares of MSG rose 3.8 percent Monday to a record-high $32.32, with three times the average number of shares being traded.

Jeremy Lin jerseys are suddenly a hot item, and more simply Knicks fans buy MSG stock when the team is good. Also, Madison Square Garden is also locked in a fee dispute with Time Warner Cable that has Time Warner not carrying MSG Network — and Knicks games — in large parts of New York City right now. Lin and his popularity give MSG leverage because ratings are up 66 percent in recent games.

Forbes broke down the Lin impact this way — and notes his personal brand is now worth a lot.

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20% of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66% over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him tied with Bryant for sixth among the top athlete brands in the world.

But it’s more than the suits — Lin can make money, too. The American of Taiwanese descent can make more money off the court than on it, particularly in China where state-run television are showing his games already. Reuters looked into that.

“There’s no question brands will be interested in Jeremy Lin,” Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday.

“You only have to look at what Yao Ming has done not just for the NBA but for brands that he represents both in the States and in China. Every top Chinese star that comes out from the Olympic Games or wherever it might be, there’s always going to be an awful lot of interest for brands because all the major brands in the world are still looking to China for growth.

“A lot of brands want that positive ‘halo effect’ association they are going to get from being involved with a superstar.”

Yao made a lot of money endorsing Pepsi, Reebok shoes and more in China. You can bet at Harvard they taught Lin something about brand marketing and how to make money. He’s going to get an NBA raise next season, but soon that may be the smaller share of his income.

Steve Kerr on Warriors’ late possession vs. Rockets: “I wanted the timeout”

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The Houston Rockets leveled the Western Conference finals against the Golden State Warriors on Tuesday night by a margin of 95-92. The win for the Rockets was ugly, but it leveled the series at 2-2 heading back to Houston.

It was a close game down the stretch, and it looked like Golden State’s last chance to get the win was going to come on a possession with 11 seconds to go following a missed James Harden jumper.

The Warriors immediately turned up the floor and did not call a timeout. The resulting possession was messy, and it wound up ending on a difficult Klay Thompson turnaround jumper. Golden State would get another shot at a 3-pointer with half a second left thanks to a foul on Thompson’s miss, but many were still left wondering why Steve Kerr did not choose to call a timeout during the possession before.

Kerr addressed the decision after the game.

Via Twitter:

You sort of have to side with Kerr in principle, but if you’d seen the way the Warriors played the rest of that fourth quarter you would probably err on calling a timeout and letting them set something up. Curry was 1-of-8 in the fourth, Durant shot poorly most of the game, and Golden State scored 12 total points in the final period.

When you consider Curry got a look at a wide open 3-pointer in the corner with 0.5 seconds left on the clock when the Warriors did call a timeout on the next possession, it makes it look even worse.

In any case, Houston beat out Golden State in a close game and we’re headed back to Texas for Game 5 on Thursday.

Rockets survive gut punch from Warriors, even Western Conference Finals at 2-2

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The Houston Rockets can only win against the Golden State Warriors in one way: ugly.

During their Game 2 blowout against the defending champions, Houston’s 22-point victory was ugly for the Warriors. In Tuesday’s Game 4 win, it was ugly for the Rockets despite the 95-92 score in their favor.

Golden State came out of the gates hot, scoring the first 12 points of the game as it was clear that the Warriors were drawing off of the home crowd back in Oakland. Houston eventually settled, coming back with a massive 34-point second quarter. Mike D’Antoni, using an abbreviated rotation, found a way to up his team’s defense on the Warriors, clamping down on Golden State from the 3-point line.

The Rockets took a 53-46 lead into the half, and needed to brace for the coming changes from Steve Kerr’s squad.

Unsurprisingly, the Warriors answered with a 34 point quarter of their own to open the second half. Golden State found their range from 3-point land as — guess who — Stephen Curry started to go nuclear. Kevin Durant, who scored 27 points but shot a woeful 37.5 percent from the field, started to slow even as he got open looks off jumpers above smaller defenders.

Then came the fourth quarter.

Houston remained resolute, and full of energy as PJ Tucker and Chris Paul jumped for loose balls and battled for rebounds. Meanwhile, Golden State appeared to slowly run out of gas. Steve Kerr said as much after the game, intimating that his own shortened lineup without Andre Iguodala could have played a role.

D’Antoni, who obviously had a game plan to better defend Durant, then focused his attention toward Curry. The Warriors point guard finished the game shooting 1-for-8 in the fourth quarter, including a miss on the final shot of the game.

Curry scored 28 points with six rebounds and two assists. Durant added 12 rebounds and three assists to his scoring total. Draymond Green contributed 11 points, 14 rebounds, and eight assists.

For Houston it was Harden who led the way with 30 points, four rebounds, and four assists. Paul had 27 points to go with four assists and two rebounds. PJ Tucker, who scored just four points, grabbed a whopping 16 boards. Clint Capela was much the same, scoring eight points while grabbing 13 rebounds.

This season’s Western Conference fighters has been both puzzling and Expected. Well the variants of victory margin has been much greater than any of us anticipated for both sides, the fact that the coaches on each bench are trying to out dual each other each game Runs with the idea we have of some of the best playoff series in NBA history. In fact, the back-and-forth battle between two teams as they trade winds is perhaps what makes be later rounds of the NBA playoffs so worth watching.

Houston’s victory was gritty, and defensive, and not much to look at. True to his persona, after the final horn Rockets point guard Paul called it, “A fun game.”

While we finally got ourselves a close conference finals game out West, the question now turns to what the teams will do for Game 5 back in Houston. Will this series become more competitive? Or will Houston and Golden State continue the back-and-forth, big-margin victories we’ve seen thus far?

No matter what, there’s no doubt the Rockets will be trying to recapture the defensive aura they held in Game 4 as Golden State tries to find a way to break through it.

Report: Suns could have traded for Kristaps Porzingis last season

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I’m going to need New York Knicks fans to read this one with their eyes closed. Ready? Here we go.

The Phoenix Suns recently won the right to the No. 1 overall pick in the 2018 NBA Draft. That means they will be adding a player like Luka Doncic, Deandre Ayton, or Marvin Bagley to their young roster. Last season, Phoenix selected fourth and picked Josh Jackson. It’s a rebuilding process, to be sure.

But a new report says that if Phoenix would have decided to instead trade the pick they used on Jackson, they could have had Knicks big man Kristaps Porzingis.

Seriously.

According to ESPN’s Adrian Wojnarowski, Phoenix had an opportunity to put together a package that would have sent Porzingis to Arizona. That anything the Suns had, plus the No. 4 pick, would have made that happen is just another testament to why Phil Jackson had to go in New York.

Via the Ryen Russillo show:

The Knicks actually hit on Porzingis, and although he may be out for the entire year next season, he’s a keeper to build around, not to trade. On the other side of things, why the Suns didn’t include that pick and pull the trigger is a head scratcher, although we don’t know the full details of the proposed package.

No doubt New York fans are glad the Suns didn’t decide to accept the offer without that pick.

Watch James Harden dunk all over Draymond Green (VIDEO)

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Game 4 of the Western Conference Finals started off hot for the Golden State Warriors. The defending champs scored the first 12 points of the game, but the Houston Rockets rallied before the half was over to take the lead, 53-46, at the break.

One of the biggest highlight plays from Houston came courtesy of James Harden late in the second quarter.

The play came with 6:06 left to play in the half and with the Rockets pushing on the Warriors in transition. Harden found himself with the ball at the top of the key and with an open lane. That forced Draymond Green to slide over as a help defender, and the result was a thunderous dunk for Harden over the Golden State defensive stalwart.

We’ll forget that Chris Paul probably either travelled or double-dribbled before Harden got the ball on the play.

Golden State leads the series, 2-1.