Under Armour (which seems to be what the president wears when he plays hoop) learned a great lesson from Nike: Tell a good story in your commercials.
This is the latest in their “Are You From Here?” ads and it features Minnesota’s Derrick Williams. Who is my early pick for rookie of the year (he can finish at the rim and run the court, two things that will get you a lot of dunks playing with Ricky Rubio). Good story, good commercial. Kind of like Brandon Jennings’ better, though.