Millennials are the last kids to have grown up without constantly having a phone in their hands. The internet was not always available much of that generation, and that’s shifted largely for Gen Z. It’s a curiosity not just to consider the real social skill impact of mobile communication being a constant for kids born after 1996, but for how they intake media and pop culture as well.
Enter the 2019 NBA draft class.
In recent video posted by ESPN, 2019 draftees had to name pop culture items from the 1990s. Present were things like the Easy-Bake Oven, Super Nintendo, music group Destiny’s Child, and movies like “Boyz n the Hood”.
This is where my understanding of how folks intake pop culture really falls apart. Particularly because what I assumed was widespread knowledge was apparently… not.
Many of the draftees couldn’t identify the Super Nintendo system, one of the most popular video game systems of all-time and one that was re-released in miniature “classic” form in 2017. Even further, several couldn’t identify Destiny’s Child, with Beyonce standing front and center. Beyonce!
Most surprising? Nearly all shown in the video could identify “Good Burger” a Nickelodeon skit from “All That” that was turned into a movie in 1997.
For reference, just four of the first 30 players selected in the 2019 draft were older than 22. That means none of them were really old enough to have lived through the skit-into-movie phase of the Keenan Thompson-Kel Mitchell vehicle (as yours truly did).
It stands to reason — for the uninformed — that if you could identify a Nickelodeon movie from 1997 you could identify Beyonce (who headlined Coachella just last year) or a fanny pack (a very “in” fashion accessory in 2019 as a cross-body bag for men).
People on Twitter were noticeably upset, particularly with the draftees’ inability to identify Outkast. That doesn’t really surprise me, as I’m not sure Outkast is as timeless as people from my generation think it is. But how can you not identify a Super Nintendo? Andre 3000 and Big Boi sold 25 million records together. They’ve sold 49 million Super Nintendos worldwide. Haven’t these dudes been clicking around on the internet since they were six years old? It feels like a Super Nintendo should have crossed their timelines at some point.
I’m not from the ‘60s or ‘70s but that doesn’t mean I couldn’t identify a Lite Brite or a Rock ‘em Sock ‘em Robots if need be.
Pop culture and how people intake them is so interesting. This video baffles me.