No surprise here: NBA jersey sales off 38 percent

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There are some very complex marketing principles at work here. (Re-read that sentence in your best sarcastic voice.)

Turns out if you cancel 480 NBA games, stage a lockout where the owners and players snipe at each other while sounding greedy, fewer people buy NBA jerseys. Who knew?

The New York Post has the numbers to confirm all this.

NBA threads, like the Miami Heat’s LeBron James’ — last season’s highest-selling jersey — are down 38 percent.

Most online retailers are offering 15 percent to 20 percent discounts, in addition to peddling old-school or throwback jerseys at half-price to entice visitors.

“Expect FootLocker, Champs and others to follow suit,” said an insider. “It has nothing to do with the holiday, either. Retailers understand that after the lockout, the price tag must be cut.”

Adidas has the NBA jersey deal and they may be one of the businesses happiest to see the lockout end.

There will be some dampening of NBA popularity for the lockout, but because the games were saved by Christmas — when the more casual sports fan really starts to tune in — the hit may not be that serious. We’ll see how it impacts the playoff television numbers, but most observers feel that by next season it will be back to normal for the NBA.

And jersey sales. So if you want a good deal, shop now.

Three Things to Know: Jayson Tatum is a star. Markelle Fultz…

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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA. It’s good to have real basketball back — let’s get to it.

1) Kyrie who? Jayson Tatum is the star Boston was waiting for on opening night. So… anyone still want to argue Danny Ainge didn’t own the Sixers when he traded away the No. 1 pick to move back two spots and get Jayson Tatum?

Boston had stumbled its way through the preseason (to put it kindly) and the main issue then followed the team into the regular season: Adding Kyrie Irving and Gordon Hayward back into the lineup was not going to be simple plug-and-play. Irving missed his first eight shots and ended the night 2-of-14 from the floor. Hayward was 4-of-12 and it’s clear he still lacks explosion on his first step. Those two will be fine, eventually, but there is a lot of work to do.

What the Celtics have is depth. And Jayson Tatum.

Tatum picked up right where he left off in last season’s playoffs dropping 23 points on 9-of-17 shooting, and showing off his improved handles. Just ask Joel Embiid.

Boston leaned on Tatum (28.6 percent usage rate, higher than he ever had playing with Irving last year) and the fact they were willing to go to him is a good sign. Not only will the Celtics need Tatum while Irving and Hayward settle back in, but if Boston really is going to be a threat to Golden State they will need him to be elite.

It wasn’t just Tatum that was working in Boston. Marcus Morris had 16 points off the bench, and Terry Rozier was fantastic with 11 points and a +22. Al Horford is not Boston’s best player but he is their most important — he played great defense in the paint with five blocks, scored nine points, and just did whatever needed to be done to get the win. He is the glue that makes the whole thing work.

Don’t read much into Game 1 of 82, but for Celtics fans this was the kind of win that can fuel very big dreams.

2) Can the Sixers just blame everything on the China trip? Off-the-record (and occasionally on it), every team that does the NBA’s annual preseason trip to China complains when they get back about how it throws them off for weeks into the regular season. The Warriors felt that way last season, but I’ve had that conversation with a lot of teams who have made that trip. NBA owners love the idea of going (and expanding their franchise brand in that massive market) until they do it once and see the impact on their team when the games matter.

It would be nice to blame the Sixers struggles opening night on that.. but their problems against the Celtics were bigger than frequent flier miles in the preseason.

It starts with Markelle Fultz — his jumper is simply not a threat, defenders are backing off of him because of it, and Fultz is not yet confident attacking into that space. What that leads to is a clogged halfcourt offense. This isn’t a new concern, a lot of people (myself included) wondered before the season how the Sixers starting lineup would work having Fultz, Ben Simmons (not a jump shooter) and Joel Embiid (he can hit threes but needs to be in the paint primarily) on the court together. We saw it a lot in the first half — it was tough to make post entry passes to Embiid because defenders backed off Simmons and Fultz and took away the pass, daring them to shoot.

Fultz, Embiid, and Simmons were on the court for 14.3 minutes in this game and during that time the Sixers shot 38.7 percent overall and 18.2 percent from three. To be fair, they were +1 as a team in those minutes, but the offense struggled. It’s just one game, but Fultz showed that while he has made strides in improving his jumper, he’s not yet back to where he was.

The Sixers need another shot creator off the dribble besides Simmons and the underrated T.J. McConnell. By the fourth quarter Tuesday it seemed Landry Shamet was getting minutes that could have gone to Fultz — and he should have. Shamet played well.

It’s a long season and what matters is where Fultz is come March and April, not October. That’s a long time from now, but he has a long way to go.

3) Dennis Schroder may be what Oklahoma City needs off the bench. Schroder, in his first game for the Thunder (after five seasons in Atlanta), was thrust into the starting lineup Tuesday night because Russell Westbrook isn’t yet cleared after having his knee scoped in the offseason. In that starting role, Schroder was up and down — defensively he was asked to track Stephen Curry at times and Steph dropped 32 on the night.

But offensively, once he is coming off the bench with the second unit, this may be a fantastic fit. Schroder finished with 21 points (on 19 shots) and had nine assists on opening night, showing his value as a shot creator.

Things were not perfect — he shot 4-of-12 from the midrange, which is both a low percentage and too many shots from there — but the potential is there. He was hitting spot-up looks and played defense at times.

Westbrook will be back soon (possibly even Friday against the Clippers in Los Angeles) and when he is Schroder goes to the bench. If he accepts that role and creates shots the same way with the second unit (and just shoots a little better, something that will come, he had a solid 51.5 true shooting percentage last year) he could be a Sixth Man of the Year candidate leading that unit.

Warriors get rings, still have Stephen Curry, Kevin Durant and that’s too much for OKC

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For Oklahoma City, this game was encouraging. Paul George had 27 points and five assists, pushing the Thunder in the second half, but that was almost expected with Russell Westbrook out (still recovering from off-season knee surgery). What was more encouraging was Dennis Schroder‘s 21 points, 9 rebounds, and six assists, he is going to be a valuable shot creator for this team off the bench. It was encouraging to see Steven Adams looking solid with 17 points and 11 boards. It was encouraging to see a couple of threes from Alex Abrines off the bench. The Thunder put up a fight.

However, there are no moral victories.

The Warriors won on opening night in Oakland and it didn’t even feel like they had to break a sweat.

Stephen Curry dropped 32 points, reminded everyone he is a master of getting space for his shot off the pick-and-roll, and he hit five threes. Kevin Durant had 27 points and was the guy who took on the defensive responsibility for George much of the night (and did an okay job, but struggled following him on off-ball picks). And the new center combination of Damian Jones (12 points on 6-of-7 shooting, three blocked shots) and Kevon Looney (10 points, good game on both ends and was +22) held down the center spot reasonably well.

It was a good night for the Warriors. First they got their championship rings.

Then started out the season with a 108-100 win.

The one concern for the Warriors was Andre Iguodala leaving the game in the second quarter with what was described as a tight left calf, and he did not return.

Mostly though, the Warriors won this game the way they will win a lot more this season — because they have more talent than the team they are playing and can overwhelm them. Klay Thompson was cold (1-of-8 from three, but it doesn’t matter if one of the scorers goes cold because another one will step up. That was Curry.

The game was a bit sloppy, as first games of the season tend to be. But for both teams, there were good takeaways, positives they can build on as they go through the remaining 81 games.

It’s just the Warriors have a lot more talent on the roster, so they start 1-0.

Future of Paul Allen’s sports holdings, including Blazers, remains unclear

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RENTON, Wash. (AP) — Paul Allen’s love was basketball and he delved into professional football out of loyalty to his hometown Seattle.

In the wake of his death, Allen’s ownership of the NBA’s Portland Trail Blazers and NFL’s Seattle Seahawks has come into focus because of questions about how the franchises will move forward in his absence.

No one is providing many details yet about the succession plans for Allen’s franchise holdings in the wake of his death Monday from complications of non-Hodgkin’s lymphoma. His primary franchises were the Blazers and Seahawks, although he also owned a small stake in Major League Soccer’s Seattle Sounders.

“Paul thoughtfully addressed how the many institutions he founded and supported would continue after he was no longer able to lead them. This isn’t the time to deal in those specifics as we focus on Paul’s family,” according to a statement from Allen’s company, Vulcan Inc. “We will continue to work on furthering Paul’s mission and the projects he entrusted to us. There are no changes imminent for Vulcan, the teams, the research institutes or museums.”

For now, Allen’s teams will continue to be overseen by Vulcan Sports and Entertainment, an arm of the company he created. His sister, Jody Allen, and executive Bert Kolde were the other members of the Seahawks’ board of directors with Allen. Jody Allen may take a more prominent role with the NFL franchise going forward.

“It doesn’t feel like it’s time to be engaging in that conversation. We’re more into the conversation about recognizing what took place and how to respect Paul and his desires and all of that,” Seahawks coach Pete Carroll said Tuesday. “There’s plenty of time to talk about all that stuff. It’s not even a factor in our minds. I understand the interest but there will be plenty of time.

“Nothing is changing. Paul wouldn’t want us to do anything different than what we’re doing, which is to go for it and to represent it every way we can until you can’t. And we’re going to go for it just in that fashion.”

A similar message was being relayed in Portland, where Trail Blazers general manager Neil Olshey and Vulcan Sports and Entertainment CEO Chris McGowan spoke about Allen. The Trail Blazers are dealing with the death of Allen just a couple of days before beginning the regular season at home against LeBron James and the Los Angeles Lakers.

“At this point we’re just dealing with the death and we don’t have any imminent announcements,” McGowan said. “At an appropriate time I’m sure we’ll come and talk with everyone about what potentially could happen but right now we’re just dealing with the grief.”

Olshey said his final phone conversation with Allen was in early October with the owner asking if the Blazers GM was watching that night’s preseason games.

“He wanted to talk basketball,” Olshey said. “One of the things that is really unique about Paul is that everything was bifurcated. … If he wanted to talk hoops, he talked hoops. If he wanted to talk music, he called Mick Jagger. If he wanted to talk football, he called Pete Carroll. Who else gets that?”

 

Celtics show they’re the class of the East in season-opening win vs. 76ers

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Opening night in the NBA arrived on Tuesday, with the Boston Celtics and Philadelphia 76ers perhaps previewing a future Eastern Conference playoffs matchup.

It did not disappoint.

Play started out relatively even, although the contrasting styles of each team was immediately apparent. The Sixers, a bit rattled by Boston’s defense, struggled from 3-point range. Philly made up for that inequity by quickening their pace, attacking the rim and grabbing 12 points in transition in the first half alone.

What the 76ers were unable to counter was just how well Boston game-planned for their non-shooters. Markelle Fultz was not fully confident in his jumper. Ben Simmons shied away from any open opportunities, and didn’t make a basket farther than nine feet. It’s certainly not a death knell for the Sixers, but it will once again be something to watch this year.

For their part, Philadelphia’s defense did what it was designed to do against the Celtics in the first half. Boston grabbed 16 points from mid-range, and while they shot a healthy percentage, that was certainly not where coach Brad Stevens wanted his offense to operate.

As the third quarter opened, it was the Celtics who began to pull away thanks to help from its bench. Marcus Morris dropped 16 points, much of it in the third and fourth quarters. Terry Rozier added 11 points, along with eight rebounds and an assist.

Boston opened the half with a 30-point third quarter, followed by allowing the 76ers just 21 points in the fourth. The best defense in the league from a year ago, the Celtics put the clamps on a Sixers offense that just didn’t seem to have enough counterpunches ready for Stevens’ plan.

Simmons finished with an impressive stat line of 23 points, 15 rebounds, eight assists and four blocks. For Boston, Jayson Tatum led the way with 23 points, nine rebounds, and three assists.

The Celtics took home the very first win of the season, 105-87, over Philadelphia.

Meanwhile for Boston, the stories that most have been waiting to read are those of Kyrie Irving and Gordon Hayward, both returning from injury. The two are Boston’s biggest stars, and have been stuck in the training room as the team around them rallied to become a playoff favorite.

To that end, neither performed particularly well on Tuesday.

Irving and Hayward shot a combined a 6-of-26 from the floor, adding single-digit rebounds. Hayward didn’t record an assist, and the Celtics were instead led by Tatum, Al Horford, and Marcus Morris.

Even with the middling performance of their most prominent stars, the Celtics showed us two things on Tuesday night. First, Boston’s defense is still for real. The team with the best defensive rating last season held the Sixers to just 19 percent shooting from 3-point line, and Stevens’ defensive strategy against the likes of Simmons, Fultz, and Embiid was impressive. Simmons and Embiid personally thrived in the box score, but their teammates weren’t able to benefit off of them thanks to Boston’s rotational prowess.

And while it’s just one game into this young season, the Celtics also showed that there is a clear delineation between them and Philadelphia at this juncture. Many believe the Celtics to be a Finals-ready team, and that the Sixers have more growing to do. Philadelphia clearly has some significant roster weaknesses — particularly around shooting — but the sheer depth in Boston is what separates them from their competition.

We will have to watch what happens with Irving and Hayward, and whether they can get stronger as time goes on. Hayward mentioned that he still feels a little odd jumping off of the leg he injured during the first game of last year. But if he both he and Irving come on as the regular season months roll along, they will certainly be additive to what is the best roster in the East.