No surprise here: NBA jersey sales off 38 percent

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There are some very complex marketing principles at work here. (Re-read that sentence in your best sarcastic voice.)

Turns out if you cancel 480 NBA games, stage a lockout where the owners and players snipe at each other while sounding greedy, fewer people buy NBA jerseys. Who knew?

The New York Post has the numbers to confirm all this.

NBA threads, like the Miami Heat’s LeBron James’ — last season’s highest-selling jersey — are down 38 percent.

Most online retailers are offering 15 percent to 20 percent discounts, in addition to peddling old-school or throwback jerseys at half-price to entice visitors.

“Expect FootLocker, Champs and others to follow suit,” said an insider. “It has nothing to do with the holiday, either. Retailers understand that after the lockout, the price tag must be cut.”

Adidas has the NBA jersey deal and they may be one of the businesses happiest to see the lockout end.

There will be some dampening of NBA popularity for the lockout, but because the games were saved by Christmas — when the more casual sports fan really starts to tune in — the hit may not be that serious. We’ll see how it impacts the playoff television numbers, but most observers feel that by next season it will be back to normal for the NBA.

And jersey sales. So if you want a good deal, shop now.

Report: 76ers rookie Zhaire Smith expected to return around Christmas

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76ers first-rounder Zhaire Smith suffered a Jones fracture in his left foot last month, leaving plenty of uncertainty about when he’d return.

Keith Pompey of The Inquirer:

The 76ers expect injured rookie Zhaire Smith to be available to play in a game around Christmas, league sources say.

A rookie on a team with legitimate aspirations of deep-playoff advancement, Smith was already unlikely to crack Philadelphia’s rotation this season. All this lost developmental time makes it even less likely.

But the sooner Smith returns, the better for him and Philadelphia. The No. 16 pick impresses with his athleticism and motor, but he needs time to develop his perimeter skills.

Kevin Love launches “Love Fund” to bring more focus to mental health issues

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The NBA is not shying away from the issue of the mental health of its players.

In the wake of All-Stars DeMar DeRozan and Kevin Love coming forward about their mental health challenges, the league and the players’ union combined to tell players to speak out on the issue and take advantage of the services offered.

Kevin Love is doing more than just that, he has formed the Kevin Love Fund to help change the stigma around mental health issues. The fund has partners such as Headspace, with the focus being on prioritizing mental health awareness. He went on the Today Show on NBC to talk about it.

Love has become a leader and spokesman around the issue. Love came forward near the end of last season to talk about his battles with anxiety and depression. That opened the door for others around the NBA to step forward as well, such as Kelly Oubre and Paul Pierce.

Sixers hire Elton Brand as new General Manager

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Filling the 76ers vacant general manager position dragged out all summer for one main reason:

They liked what they already had in-house. The Sixers were an especially collegial and collaborative group with their decision making, and if they brought in a big name from the outside — former Cavaliers’ GM David Griffin, or the two guys who went deep into the interview process Utah assistant GM Justin Zanik on Rockets VP Gersson Rosas — it would change that dynamic.

Which is why they have decided to keep this in the family, and will promote Elton Brand from vice president of basketball operations to general manager. It’s a story broken by Adrian Wojnarowski of ESPN and confirmed by NBC Sports Philadelphia’s John Clark.

Brand, a former Philadelphia player, was the general manager of their G-League team, the Delaware Blue Coats, before becoming the VP of basketball operations. He will replace Bryan Colangelo, who was forced out following a Twitter scandal involving his wife.

There were other title changes within the organization as well.

What this means on the ground is don’t expect any significant changes with the Sixers’ plans — nor should there be. They are banking on Joel Embiid, Ben Simmons, and Markelle Fultz — now with a functional jump shot, they hope — to be at the core of a contending team, then next summer they will go big game hunting again for an elite free agent. (There is more pressure to get a deal done this summer before the big extensions for those young stars start to really kick in.) That said, this is a team poised on the brink of a great run.

And if things are going well, why make a dramatic change? Brand can help them on the course already set.

Pat Riley: Dion Waiters not recovered for start of training camp, “unlikely” for start of season

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This is a setback.

When Dion Waiters had ankle surgery 30 games into last season, the hope was that he would be healthy for the start of this season and return to the post All-Star form of 2017, when his hot play (15.6 points per game, 41 percent from three and carrying a heavy offensive load) led the Heat to offer him a four-year contract.

Turns out, that’s not going to happen.

It was Pat Riley who made the announcement, speaking to the media.

Waiters was not healthy last season, and while he averaged 14.3 points a game he was not nearly as efficient — 30.6 percent from three, shooting 39.8 percent overall, a PER of 10.5.

This could move Dwyane Wade into the starting lineup to open the season. Beyond that, the Heat have the guard depth to survive this with Wade and Wayne Ellington at the two, plus Goran Dragic, Tyler Johnson, Malik Newman, and Briante Weber heading into camp.

Waiters being out also is bad news for the player but could save the franchise money on another front: Waiters receives a $1.1 million bonus if he plays in 70 games this season. If he misses the start of the season, he becomes far less likely to make that threshold.