Video: Brandon Jennings is from here

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Well done new ad campaign by Under Armour, promoting the Bucks Brandon Jennings (maybe the young company’s biggest name under contract). This fits in the mold of things we’ve seen lately from Nike — gritty and about being real, not fanciful. Breaking down barriers and making the player come off as real.

Plus, you get Roscoe’s Chicken & Waffles. If you come to LA, go eat there.

Some day, Under Armour is going to land one of the NBA’s elite players in a shoe deal, and when they do you get the feeling they are going to know how to market the guy.

Hat tip to I am a GM.