NBA takes to Twitter to… well, we’re not sure why

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The NBA announced on Sunday night they would take questions from people on Twitter and David Stern and Adam Silver would answer them. What followed was a series of refutations from players and repetition of talking points they’ve been spewing for months. It was neither productive, insightful, nor revealing. It did not harness the power of social media, and only served to push the one-sided agenda they’ve been pursuant to for months.

So, no, it didn’t go great.

And that was it.
It was a noble idea. Reach the fans directly, communicate the league’s position, leverage social media. It just came across as more baseless rhetoric, more noise in a white sea of context-less nonsense. The league could have elaborated more on the specifics of the deal, shown how it isn’t as bad as the players have made it out to be. Instead they just said “No, it’s not!” and that was all.
The rhetoric continues as tomorrow’s doomsday clock ticks shorter.