Don’t think for a second owners’ latest offer is what fans want

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Let’s be honest about what you really like — trades and teams full of stars.

You like seeing basketball, too, which makes the new offer from NBA owners appealing to fans. Because it means 72 games and a full playoffs, basically a normal season. I want to see it in place for the same reasons.

You may get it (not that we have any say) but know that the owners offer — the parts the players are opposing of it particularly — goes against what fans have shown they want.

The owners have preached “competitive balance” and sold it sort of like the NFL’s parity. The NBA is never going to have the parity of the NFL (because the stars of the NBA control the game much more and are so much better than their peers). But that’s not really what is at the heart of all this. Small market owners watched LeBron James and Carmelo Anthony control the process, take all the power and force their way where they wanted to be. The owners want that power back.

I know what is coming in the comments — you say you want that, too. You’ll say that you want Grizzlies to be able to compete with the Lakers every year. You say you don’t want the Knicks to make all the big trades. You’ll say you want sanity in the system.

The numbers tell a different story. The numbers being every measure of fan interest we can find, whether it is television ratings or Internet traffic or ticket sales.

You love trades and free agency — there is a reason traffic on this and every other NBA web site peaks in July, not during the finals but during free agency. You love rumors. Love them. You love to read about and talk player movement. We all love to play armchair GM. There is a huge traffic and interest boost in February as the trading deadline nears for the same reason.

This new deal from the owners is designed to restrict the kind of big trades you clearly want to see (hence more restrictions on tax spending teams). Sure, there will be plenty of smaller trades and we can get excited about Sasha Vujacic getting moved for cash considerations. But the small market owners want to keep their stars. Those are the guys that sell tickets and bring in sponsors and boost local television ratings and they don’t want them all going to New York and Los Angeles and Miami.

Thing is, you love teams loaded with stars. You may say you hate the Miami Heat, but you watched them and bought their gear in record numbers. Ratings were up last season and the Heat and Knicks were the primary reasons. When you talk about the golden age of the NBA, you talk about the Jordan era when the Bulls dominated the league, or the 1980s when the Lakers or Celtics won eight out of nine titles. That’s when the ratings were highest.

What’s frustrating about the lockout is they figured out the money part of the lockout, mostly. That was supposed to be the hard part of getting a new NBA labor deal, but the players have gone all the way back to a 50/50 split of revenue, giving enough money back to cover what the owners said they lost (even if we don’t buy their math).

We’ll see what happens with the offer the owners made. We may get our wish and get basketball. But know that while David Stern and Adam Silver are selling this deal as good for the fans, it really isn’t. It’s just very good for the owners.

LeBron James says Daryl Morey was “not educated on the situation” with China Tweet

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When Stephen Curry was asked about how the NBA moves forward in its relationship with China, he gave an answer backing Commissioner Adam Silver’s second position and playing it straight down the middle.

LeBron James was a little more aggressive, saying he didn’t have the necessary information to comment, and suggesting Rockets GM Daryl Morey had no idea what he was getting into. Via Marc Spears of ESPN.

LeBron then clarified what he meant.

Both the NBA and China are working on relaxing tensions, including NBA preseason games being shown in China again. Both sides want to move on. It’s not good for the NBA’s bottom line, and in China the NBA is incredibly popular with younger generations.

But the questions about relations between the NBA and China are not going away, and issues are going to flare up again.

 

 

Rookie Tyler Herro scored 14 straight points for Heat Monday night (VIDEO)

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Tyler Herro is having himself an impressive preseason.

He already dropped 18 points in a preseason game last week and throughout the preseason has shown he’s ready to knock down shots at the NBA level.

Monday night he went 5-of-5 — 4-of-4 from three — to score 14 straight points for the Heat.

He’s also showing he can do more than just shoot, crowd him at the arc and he can put the ball on the court and make a play.

Herro’s fellow rookies voted him the best shooter in this draft class and he’s looked every bit of that. The No. 13 pick out of Kentucky started to show that in the Las Vegas Summer League, where he scored on catch-and-shoot chances, pull-ups, step-backs, running off screens, and he could get out in transition as well. Doing that in Summer League is one thing, doing in the NBA preseason is a step up from that — but the real test, the NBA season, is a whole different level.

In Miami, they love the production but what fans really like is Herro plays with swagger.

We’ll see how his rookie season goes, but put that shooting and hustle next to Jimmy Butler for stretches and Miami becomes a lot more interesting.

CJ McCollum, others talk NBA sleep issue: “Lack of sleep… messes up how you play”

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The NBA season is a too-long, marathon of a grind. It’s 82 regular games spread across six months — and that’s before things get intense in the playoffs. Players wear down physically, making injuries (and shorter careers) more likely. It’s also why we all know the phrase “load management.” Sixers coach Brett Brown was the first person I have heard put it this way, but it’s nearly a mantra around the NBA now:

“This is a recovery league.”

At the heart of that recovery is sleep — and players simply do not get enough of it.  Playing games that go into the night, followed by travel and strange hotel rooms, then a shootaround the next day, is not conducive to getting eight or more hours of sleep. Or seven. Or often six. That lack of sleep — particularly good, deep REM sleep — has a physical toll on players, and the league is just starting to understand the science of it all.

In a must-read article by Baxter Holmes at ESPN, he gets into the “dirty little secret” of NBA players’ lack of sleep, and the impact that has.

Portland Trail Blazers guard CJ McCollum began taking naps in high school and seeking nine hours of sleep a night. And in the NBA, he gets into bed as early as possible. “Lack of sleep messes up your recovery, messes up how you play, your cognitive function, your mindset, how you’re moving on the court,” McCollum says. “Sleep is everything.”…

So how much sleep do NBA players get per night during the season? Ballparking a figure is tricky, but Czeisler, who has worked with three NBA teams, says five hours per night is not an uncommon answer from players… That said, one former and four current NBA athletic training staff members all separately say that six hours of sleep per 24-hour cycle is common among players, an estimate that combines the nightly sleep and the pregame nap that is typical for many NBA players…

By January, just three months into the 2012-13 NBA season, the testosterone [which decreases with lack of sleep] of one player in his 20s had dropped to that of a 50-year-old man. (Those reductions in testosterone, it’s worth noting, are not permanent, but they do require multiple days of recovery to offset.) And as testosterone levels fell for more players, the injuries seemed to correspondingly accumulate.

It’s worth reading the entire article to see the science and impact. For example, multiple trainers suggest most players get five to six hours of sleep a day, and that includes afternoon naps (and science shows those naps are not as beneficial as sleep at night.

Fixing this sleep deficit issue is not simple, it taps into the scheduling issues — and the number of games — that is a topic around the league without a clean and easy solution. There’s a growing consensus there should be fewer games total and they should be spread out more to get players more recovery time, but doing so likely impacts revenue — through gate receipts, television deals, and more — and nobody wants to give up some cash.

Players recognizing the issue is a start, they can take charge of their own health. Just keep your eye on the sleep issue over the coming years, because the lack of sleep issue is going to move more front and center with teams and players.

Stephen Curry on how NBA goes forward in China: “Staying true to who we are a league”

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With LeBron James and Kyrie Irving leading the way, the Nets’ and Lakers’ players in China for exhibition games didn’t want to be the face of the NBA’s suddenly-fraught relationship with China. The players rightfully wanted the league to speak first.

That doesn’t mean the questions are going away.

Stephen Curry — who is the face of Under Armor’s basketball shoe and clothing line, and who helps sell a lot of apparel in China — was asked on Monday how he and the league move forward in their relationship with China. Nick Friedell of ESPN had the answer.

This basically echos Adam Silver’s second statement, one where he talked about the league’s commitment to free speech, just phrased a to make it more of a “who we are as a league” comment.

For now, tensions between the NBA and China seem to be relaxing, including NBA preseason games being shown in China again. Both sides would like this story to fade from the headlines. It’s not good business for the NBA — who came off poorly from a PR perspective in the exchange — and in China the NBA is incredibly popular with youth and cutting that off starts could lead to a backlash.

However, the underlying issues, the trade concerns, the differences in cultures and how they view free speech, none of that is going away. It’s going to flare up again at some point.

Whenever that is, expect the league and the players to be better prepared with how to handle it.