NBA players taking tactic out of John F. Kennedy’s arsenal

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Time for a little history: During the Cuban missile crisis, Russia and the United States were working on a back-channels deal that was essentially the Russians take their missiles out of Cuba and the United States would end its blockade and not invade the island nation. Then as that deal got close a letter from Russian premier Nikita Khrushchev was published in the American press saying that part of the deal had to be the USA pulling its missiles out of Turkey (less than 200 miles from Russia).

President John F. Kennedy’s response? He ignored that added demand. He telegraphed Khrushchev and said the United States would end the blockade and not invade the island if the missiles were removed, otherwise it was war. Khrushchev took the offer.

That is essentially the tactic the NBA players’ union has taken in dealing with an ultimatum from David Stern (something pointed out by our own Matt Moore). It’s a classic negotiating strategy. Union president Derek Fisher said his side stands ready to keep negotiating from where the talks are now, close to a deal. Basically he said, “We’re not playing your game of deadlines and rollbacks.” The union will ignore that.

“Our options are to keep doing what we are doing,” said union executive director Billy Hunter, adding the union would keep negotiating off what the union has proposed, not whatever the league puts on the table.

Union leaders suggested they would be willing to give the owners the split of BRI they want if the owners would give up a series of system issues. If the sides keep talking.

This puts Stern on the spot because now, to save face and meet the demand of his hardliners, he has to roll back the offer (unless there are ongoing negotiations Wednesday, as the players said they would try to set up). But the deal is close to where the two sides are now. If Stern and the owners really stick to what is reportedly in the new offer — salary rollbacks, a hard salary cap, a smaller percentage of revenue to the players and more — you can forget about basketball this season at all.

It’s a huge threat by Stern and the owners.

One the players have chosen to just ignore. It worked for JFK. Although, a few months after the crisis ended President Kennedy did take the missiles out of Turkey, so maybe it worked out for Russia, after all.