Adidas could see $50 million loss from NBA lockout

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Adidas has a foothold in the NBA marketing game. Saturday there were people lined up around the block in Chicago to see Derrick Rose and buy his new adiZero Rose2 shoes. They also make the official NBA jerseys.

Which you are not buying right now because of the lockout.

Experts explain to Reuters that the of all the companies impacted by the lockout, few if any will feel the pinch adidas would. (via Eye on Basketball)

The German group makes some $100 million in sales from licensed NBA products, with basketball products as a whole, including footwear, among its top five sporting categories.

Matt Powell, analyst at SportsOneSource, told Reuters licensed apparel sales could halve, similar to the last lockout in the 1998/99 season, if the season were canceled.

“Overall, sales of NBA licensed products fell by 20 percent last week, and I view that as the beginning of the fall because of the lockout,” he said.

Adidas is going to take a hit period this year because even if David Stern and Billy Hunter come out of the negotiating room on Tuesday singing Kumbayah, it will take some time for fans to warm up to the NBA again. Enough time that adidas would feel the hit of fan backlash through the holiday shopping season.

There are a lot of people and organizations to feel more sorry for than adidas, but you can add them to the list.

Rumor: Lakers hired Jason Kidd to lure Giannis Antetokounmpo

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New Lakers coach Frank Vogel said he wanted Jason Kidd because Kidd is a good coach.

Steve Popper of Newsday:

the person familiar with the Lakers process said something else: that Kidd was brought to Los Angeles to attract Giannis Antetokounmpo to the Lakers when he becomes a free agent in two years when the Bucks star could become an unrestricted free agent.

Things I believe:

1. This plan probably wouldn’t work. Not only does Antetokounmpo appear happy in Milwaukee, he has specifically said he could never see himself playing for Los Angeles. And though I believe Antetokounmpo respected Kidd while Kidd coached him, look at the Bucks now. They’re so much better under Mike Budenholzer. You think Antetokounmpo is itching to play for Kidd again after seeing the other side?

2. The Lakers might just try this wild plan anyway. Remember when they were waiting to hire a coach in 2014 so free agent LeBron James could pick? Aside from signing LeBron last year, who seemingly had his eye on Los Angeles for years and for reasons other than basketball, the Lakers have struck out on star free agents. The franchise is getting desperate.

3. People want to believe the Lakers would do something crazy like this, and that makes the rumor spread faster – whether or not it’s true. The Lakers, because of their stature, tactics and general manager have made many enemies around the league. Plenty of folks are enjoying piling on.

Drake says Raptors ‘are like a college sports team’ (VIDEO)

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The Toronto Raptors are just one win away from their first ever NBA Finals appearance. Kawhi Leonard helped Toronto beat the Milwaukee Bucks, 105-99, on Thursday night in game 5. That gave the Raptors a 3-2 Series lead over the Bucs as they head back to Canada on Saturday.

Meanwhile, rapper Drake and a bunch of fans watched the victory over Giannis Antetokounmpo in the Jurassic Park outside of Air Canada Centre. Elated with the win, Drake of course made statements to local television and to the crowd itself, saying the Raptors were “like a college team”.

Via Twitter:

Game 6 is on Saturday in Ontario at 5:30 p.m. PST.

Kendrick Perkins says not to sleep on Clippers signing Kevin Durant (VIDEO)

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We don’t know what to think about Kevin Durant and his plans for the offseason right now. Reports have him choosing between the Los Angeles Clippers and New York Knicks. Others think he might just stay with the Golden State Warriors. At the very least, some have suggested that nobody really knows where he’s going to go, and Durant’s own business partner says he’s undecided.

So take this with a huge, giant, rough-edged grain of salt.

According to former Oklahoma City Thunder teammate Kendrick Perkins, he would not be surprised if Durant decided to signed with the Clippers this summer.

Via Twitter:

It’s not even the end of May yet and I’m already tired of talking about Durant. He’s not even playing and he’s tiring. Durant is perhaps the league’s best player, but the next time this story will be interesting will be when he finally signs somewhere in early July.

In the meantime, talking about what the mercurial Durant wants is a lost cause. Nobody knows what he wants — maybe not even Durant. That is, until he decides to furiously tweet it at a media member. That’s not out of the realm of possibility, either.

Durant won’t be back for the start of the NBA Finals, which is the real story of interest. Golden State looks great against the Portland Trail Blazers without their former two-time Finals MVP, and if the Warriors win a championship without Durant actively participating in that series, it will make his legacy that much more compex.

Mallory Edens wears shirt with Pusha T as a dig against Drake (PHOTO)

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There has been sort of a weird back-and-forth happening during this Eastern Conference Finals matchup between the Milwaukee Bucks and the Toronto Raptors. Ontario native Drake has been seen courtside during games in Toronto, and his interaction with Raptors head coach Nick Nurse during Game 4 drew the attention of many around the league.

Bucks coach Mike Budenholzer said that he didn’t believe Drake should be standing where he was, nor touching Nurse during the course of a game. That caused the Raptors fan base — and Drake — to fire back at Budenholzer via Instagram, berthing one of the weirdest beefs in playoff memory.

Adding to that rivalry on Thursday night was Mallory Edens, the daughter of Bucks owner Wes Edens. Sitting next to Green Bay Packers quarterback Aaron Rodgers, Edens could be seen wearing a t-shirt with rapper Pusha T on the front of it.

Pusha T and Drake have had a back-and-forth beef for years.

Via Twitter:

Let’s see what Drake comes up with for Game 6 back in The 6. The Raptors are looking to close the Bucks on Saturday and head to the NBA Finals, and it appears that ol’ Aubrey is ready to go:

Toronto beat the Bucks in Game 5, 105-99.