Did both owners, players make their “best offer?” Probably not.

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Right now, you need to treat every rumor you hear about the NBA labor negotiations like you treat (or should treat) every rumor the week before the NBA trade deadline — assume it is someone trying to gain leverage.

For example, when we all hear that player “X” is close to being traded then suddenly reports come out there is another suitor in the mix. That is an agent or a GM trying to pressure the first team into giving up more. Every leak is done with a purpose.

Which brings us to the latest report from Adrian Wojnarowski of Yahoo — that the owners have made their last, best offer.

The NBA owners never wanted to go north of 48.5 percent for the players’ share of the basketball-related income (BRI), league sources say, and commissioner David Stern had lean support when he pushed the most recent offer to 50 percent. There hasn’t been one source in ownership, in management, who believes the players will get that offer again – at least no time soon. Now, the union has boxed itself in with declarations it won’t go that far to get a deal with the owners, so there’s a real chance these two sides are hunkered down again.

Truth be told, the commissioner probably pushed his owners as far as they’re willing to go now – to really try to end this lockout – and it didn’t happen.

You can also be sure that the reports in the same story of how stars like Kevin Garnett and Kobe Bryant taking a hard line were leaked out there to show that the union is rock solid and not about to give another inch.

Both sides want to paint the image that they are dug in like a World War I battlefield and are not coming out of their trench.

I’m not questioning Wojnarowski, who is very much the professional and was certainly told these things and should report them. I’m not even questioning if there are nuggets of truth in there, I’m sure there are.

But right now, it is all spin. It’s about trying to move the needle by leaks. It is all about both the players and the owners trying to win the public relations battle, to win the hearts and minds of the fans.

The only thing that wins the hearts and minds of the fans is games. Fans don’t care who wins the negotiations. Cut off regular season games and there are no winners, only losers. Both the players and the owners. And it will take years to recover. That’s not spin and both sides would do well to remember it next time they talk.

Lakers owner Jeanie Buss: ‘I have complete faith in Magic Johnson … I have patience’

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Shortly after she hired Magic Johnson as team president last year, Lakers owner Jeanie Buss said she’d be heartbroken if the Lakers didn’t have an All-Star in 2018, when the game was in Los Angeles. Her urgency was apparent.

Of course, the Lakers didn’t have an All-Star last season. None came close.

But then they signed LeBron James this summer, and Buss has changed her tune.

The Rich Eisen Show:

Buss:

I have complete faith in Magic Johnson in terms of his ability to be a leader, to know how to put together a winner. And I have patience. And I think what he’s done has exceeded my expectations, how quickly they’ve kind of turned around the roster.

Johnson has done a great job running the Lakers. He cleared cap space while maintaining plenty of assets and convinced LeBron to sign.

The degree of difficulty on that is… debatable. Perhaps, LeBron just decided to join the Lakers and didn’t need much convincing.

What’s next for Johnson?

Maybe Rajon Rondo, Lance Stephenson, Michael Beasley and JaVale McGee will fit well with LeBron. Maybe Brandon Ingram, Kyle Kuzma, Lonzo Ball and Josh Hart are ready to compete deep into the playoffs.

I’m skeptical, which means Johnson’s next steps will be tricky. He has more than earned Buss’ faith, and her patience gives him even more latitude to build as he sees fit.

Still, it’s a bit odd to see a team acquire a 33-year-old superstar then shift into a more-patient approach. LeBron’s prime won’t last forever.

It’s on Johnson to maximize it.

Danny Ainge roasts Celtics players on Twitter

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Celtics president Danny Ainge has built a star-studded and deep team. Boston even has a few extra first-round picks to get even better in future years. The Celtics have 15 players with standard contracts, the regular-season limit. Unlike last year, Boston probably won’t swing a major late-summer trade.

So, Ainge is spending his time clowning his players.

He got Jaylen Brown:

Then Terry Rozier:

Do more, Danny! Kyrie Irving is overdue for another social-media feud.

Did Kevin Durant choose Warriors within day of Thunder losing to them in 2016?

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The Warriors eliminated the Thunder in the 2016 Western Conference finals on May 30. On the following July 4, Durant announced he’d leave Oklahoma City for Golden State.

But when did Durant actually decide on signing with the Warriors?

Durant, Rich Kleiman (Durant’s business partner) and Rudy Cline-Thomas (Andre Iguodala‘s business partner) sat on a panel at Bloomberg’s Players Technology Summit.

Cline-Thomas, as transcribed by Drew Shiller of NBC Sports Bay Area:

“Remember 2017, you just lost to the Warriors — no 2016, you had just lost the Warriors, May — you and I get together after the game. I thought I was just gonna focus on not talking about basketball, and you wanted to focus on talking about Silicon Valley — asking me how it was out here.

“You had been following what Andre and I were doing, how it was being surrounded by all these CEOs, innovators and entrepreneurs. And I was like, ‘Wow. First and foremost, like yo — this dude just told me he’s about to sign with the Warriors, right (laughter). So, I was like I’m not gonna tell anybody, didn’t tell anybody whatsoever, didn’t want any rumors to get started…”

Durant on when he began thinking differently about business opportunities, via Shiller:

“Probably about 2015, I had got hurt. Basketball had always been my world … it stopped, and I had to think about other parts of my life and what I was interested in … it was rough because I didn’t know what I wanted to do or what I liked or what type of person I wanted to be … I started to hear about Andre and more guys around the NBA — especially that play for the Warriors — that took advantage of the opportunities of being in the Bay Area.

“So throughout that whole year, me and Rich were talking about investing in companies and what I like to do outside of ball. Then I (saw) you and just all those questions came out at once and I was basically telling you I was coming to the Warriors (laughter).”

Kleiman, via Shiller:

“Well I just learned that he told you in May, before free agency — which is hardly factual, which we’ll have to clear up with Marc Spears and everybody here (laughter) — no way did that happen, but cool… (laughter).”

Did Durant really tell Cline-Thomas in May of a plan to sign with the Warriors? Did Durant know his intentions and inadvertently show his hand while talking to Cline-Thomas? Did Durant not consciously know where he’d sign but reveal clues to Cline-Thomas during their conversation? Were Durant and Cline-Thomas just joking?

Was Kleiman trying to set the record straight? Was he just trying to cover for Durant?

Durant was back in Oklahoma City for a press conference June 1, 2016. So, when Cline-Thomas says “after the game,” it sounds as if he meant the night of Game 7.

Of course, that will raise all kinds of questions about Durant’s competitiveness in the 2016 Western Conference finals. If he had one foot out the door to join the Warriors, how motivated was he to beat them? But Durant was awesome throughout that series. Golden State was just a great team. I’m willing to give him the benefit of the doubt that he compartmentalized his feelings on the Warriors while facing them.

I also wouldn’t be surprised if he decided on Golden State shortly after the series. Draymond Green recruited Durant throughout that season. The Warriors’ desire to add Durant and their high level of appeal was well-established. Even without tampering, they didn’t have to wait until free agency officially began to become Durant’s choice. The NBA can control timing of permissible contact – not Durant’s mind.

It’s just tough to tell exactly what to take from Durant’s, Cline-Thomas’ and Kleiman’s comments – even with context of video:

Report: Kobe Bryant’s $6 million investment in sports drink now worth $200 million

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Kobe Bryant’s investment in BodyArmor is paying off – in a huge way.

Darren Rovell of ESPN:

Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in a total of roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.

Bryant earned about $330 million in his 20-year playing career. Add endorsements and this investment, and he could be approaching the level of wealth necessary to buy a major share of an NBA team (if that’s what he wants, which it doesn’t seem to be).

But we need greater context to understand Bryant’s acumen as an investor. If he diversified his portfolio, reporting on only the big winner could be extremely misleading. It’d be like saying Bryant made 11,719 shots. It’s impressive. But understanding how impressive requires knowing how many shots he attempted.