What the Bulls should do when the lockout ends

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The Bulls were one of the NBA”s best success stories last season. Nobody saw them as serious contenders coming into the year, but first-year head coach and defensive guru turned the Bulls into the league’s best defensive team, the Bulls’ bench mob made them perhaps the deepest team in the league, and Derrick Rose became the youngest MVP award winner in the history of the league. The Bulls finished with the NBA’s best regular-season record, and while they only managed to take one game off of the Heat in the Eastern Conference Semifinals, they clearly gave LeBron, Wade and co. all they could handle.

Now the Bulls have to make the leap from title contender to champion, which is even tougher than the leap from good team to title contender. Here are some ways they could do it:

1. Add some versatility to the offense

This was a point that came up over and over again  when the Bulls had trouble scoring during the playoffs, but the Bulls were never a great offensive team at any point last season. The Bulls finished 12th in offensive efficiency during the regular season, and were 8th out of the 16 playoff teams in post-season offensive efficiency. The Bulls’ plan was to grind teams down with their defense and depth, keep games close, and let Derrick Rose take over late in games. It worked until it didn’t — when Rose got locked down in the fourth quarter by LeBron James a few times in the Eastern Conference Finals, the Bulls had no answers, and their fourth-quarter performances ultimately cost them the series.

Rose has room for improvement as an offensive player, especially from the perimeter. Early in the year, Rose’s improved jump shot was a big storyline, but eventually Rose’s jumper went back to being a weakness — Rose shot a career-low 38% on long twos last season, and while he made huge leaps as a three-point shooter, he still only made less than a third of his shots from beyond the arc. In the postseason, his jumper completely abandoned him, and he shot just 39.6% from the field and 24.8% from deep in the playoffs.

The Bulls and Rose need to find ways to generate offense when Rose isn’t able to get into the paint and convert at will if they want to win a championship in the next few years.

2. Plan for the postseason

Derrick Rose took home the MVP trophy, but Chicago’s group of defensive minded super-subs like C.J. Watson, Omer Asik, and even Kurt Thomas were just as important to Chicago’s regular-season success as Rose was.

However, when the rotations tightened for the playoffs, Chicago’s depth stopped being the asset it was in the regular season, and Watson, Asik, and Thomas barely saw the floor. From the day the season starts, whenever that might be, the Bulls have to start planning for teams like the Celtics and the Heat instead of trying to figure out a post-season rotation on the fly — playoff basketball is very different from regular-season basketball because of how much more important individual matchups become and how many more minutes the best players play, and the Bulls have to keep that in mind all season long.

3. Don’t forget what made you a contender

The Bulls had the best record in the regular season because they played a tougher, more swarming brand of defense than any other team in the league, outworked their opponents, and generally broke whatever team they played on a given night. They played like a team with something to prove all year long. If they rest on the laurels of their success last season, they could lose what made them so good — the fact that they played every game like a Game 7. If the Bulls stay hungry, they should be able to capture one of the top two spots in the East again. If they can then find new sources of offense and settle on a true playoff rotation, they could easily bring the NBA Finals trophy back to Chicago.

Report: Nets interested in signing Kevin Durant’s friend, DeAndre Jordan

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The Nets are hot on the heels of Kevin Durant and Kyrie Irving.

What could put Brooklyn over the top to land those star free agents?

Maybe DeAndre Jordan.

Marc Stein of The New York Times:

If Jordan would help the Nets attract Durant and Irving, great. Sign Jordan.

But Jordan would also fit well at center if Brooklyn signs Durant and Irving.

The Nets need another center with Jarrett Allen, as Ed Davis hits free agency. They could ideally use someone bigger, like Jordan. Though Allen has positioned himself well as Brooklyn’s long-term center, Jordan could even start – if he comes motivated.

Jordan has drifted lately. He fell out of favor with the Clippers, never meshed with the Mavericks then finished last season with the losing Knicks rather than taking a buyout. Jordan has ability as a finisher and rim-protector, but he’s not as active as used to be, and energy is important for playing that style.

The Nets’ room exception, which projects to be worth nearly $5 million, might be the right amount for him.

Andre Iguodala’s exit line on CNBC: “Nobody’s going to the Knicks. Sorry.”

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Andre Iguodala is a smart businessman who is heavily invested in tech startups (as are several Golden State Warriors players). That — and the fact he’s a famous NBA player — made him a good guest on CNBC’s Power Lunch show Monday.

Iguodala also has a few good connections to the thinking of the Golden State Warriors’ free agents Kevin Durant and Klay Thompson. Here is his response when asked about free agency and the Warriors on the show.

Of course, he said he expects Durant and Thompson to come back to the Warriors, what did you expect him to say? However, it was the exit line that got noticed:

“Nobody’s going to the Knicks. Sorry.”

More and more it’s looking like that.

Sources have said Thompson is staying with the Warriors since the start, he was never in play. Durant and the Knicks have been linked all season, but suddenly rumors of him going to Brooklyn with Kyrie Irving (and maybe Durant’s good friend DeAndre Jordan) have gotten a lot louder around the league. Brooklyn may be the frontrunner, with the Clipper still on the fringes of the conversation. The Warriors may be on the outside looking in.

The Knicks want a meeting with Kawhi Leonard, but that is a two-team race between the Raptors and Clippers, with Toronto seeming to have the edge after winning a title.

The smart play by the Knicks, if this happens, is not to spend wildly on the next tier of free agents but rather to sit on their cap space, develop and add to their young core, and wait for another star. That seems to be the plan, but how long before James Dolan gets impatient and forces something stupid to happen. For the Knicks, that’s always a concern.

Report: Atlanta trades Kent Bazemore to Portland for Evan Turner

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Portland is always on the search for some quality play and shot creation at the forward spots (something that is a long-running weak spot), and with this trade the Trail Blazers get a little better.

Atlanta is sending Kent Bazemore to Portland in exchange for Evan Turner in a straight up, two-player trade, a story broken by Adrian Wojnarowski of ESPN.

Both players are in the final year of their somewhat overpaid contracts, Bazemore will make $19.3 million while Turner will pull down $18.6 million. Atlanta does save about $640,000.

This trade makes a lot of sense for Portland. Bazemore is a quality wing rotation player who averaged 11.6 points per game, is athletic and can create shots. Last season Bazemore was on his way to a career year until a mid-season ankle injury, and while he did come back to the court he was never healthy and the same player. He’s not a knock-down three-point shooter but he has usually been at around 35 percent or a little higher five of the past six seasons (he was down to 32 percent last season because of the ankle injury). This is more than just Rodney Hood insurance, this is an upgrade.

Turner was the guy Portland counted on as another shot creator, but he could not do that consistently or under pressure. He averaged 6.8 points per game last season, shot 21.2 percent from three, and is not a great defender. He is a popular teammate and good in the locker room (something useful with a young Hawks squad), but this is not an upgrade for the Hawks.

Then why did Atlanta make this trade? Good question. The franchise does save $640,000, which is helpful but not earth-shattering. Maybe it’s a favor to Bazemore to get him on a team that went to the Western Conference Finals a season ago and is a threat going forward. However, the best reason may be the Hawks have three young players they like — Kevin Huerter, plus just-drafted DeAndre Hunter and Cam Reddish — at the same spot and this frees up minutes for them to play.

Whatever the reason, the deal can get done soon, before free agency opens.

Knicks fined $50K for violating NBA’s media rules

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Knicks owner James Dolan escalates fight after fight after fight after fight after fight after fight after…

One of his latest battles has been with the New York Daily News, the newspaper that urged him to sell the team. The Knicks have repeatedly denied Daily News reporters access. Barring the Daily News from a recent press conference apparently crossed a line.

NBA:

The NBA announced today that the New York Knicks have been fined $50,000 for violating the NBA’s rules regarding equal access for media.

The Knicks did not allow the New York Daily News access to their post-draft press conference on Friday, June 21 while allowing all other credentialed media who cover the team to attend.

The organization has agreed to comply with NBA Media Access Rules moving forward.

The Knicks released this statement:

“The Knicks acknowledge that we did not comply with the NBA’s media policy, and made an error in interpreting Friday’s announcement as an invite only event.  As we do throughout the year, we have and will continue to provide access to credentialed media as per the League’s policy.” <

This has been a dumb plan by the Knicks. Even executed as designed, it makes them look bad.

The Knicks should be trying to generate enthusiasm around No. 3 pick R.J. Barrett and double-max cap space (which could turn into Kevin Durant and Kyrie Irving). Instead, the Knicks are drawing attention to their thin skin and pettiness. And they’re not stopping the Daily News from writing about the team, anyway.

For Dolan, a $50,000 fine is small. But it’s larger than my confidence his franchise will abide by the league’s media rules – which are designed to ensure fans receive information – going forward.