Universities to wear LeBron James gear under sponsorship deal: Miami, UK… and Ohio State

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This should go over well.

LeBron James, in his continuing quest to become the most powerful brand in sports, has struck a deal for his Nike brand to sponsor three universities. Players at the University of Miami (the U) will wear the brand, which makes sense, given not only they share of the city with the Heat, but there is closeness with new head coach Jim Larranaga and LeBron’s business manager Maverick Carter. Kentucky will also sport the gear, which again makes sense given James’ closeness with John Calipari (a connection through World Wide Wes) and his frequent stops there during the season.

Oh, and Ohio State will also sport the gear.

…Yeah. From the South Florida Sun-Sentinel:

The University of Miami men’s basketball team will be sporting LeBron James-branded Nike gear this coming season thanks to a sponsorship deal with the Miami Heat superstar, two sources said Friday.

James will also be sponsoring Ohio State and Kentucky.

UM players were told the news by Coach Jim Larranaga on Thursday.

James’ publicist, Keith Estabrook, said he wouldn’t comment on the matter and directed all questions to Nike, which didn’t immediately return an email from the Sun Sentinel.

via LeBron James sponsors Miami Hurricanes: Heat star’s logo will be on men’s basketball team’s gear – South Florida Sun-Sentinel.com.

So The Ohio State University, the most popular university in Ohio, will wear the branded gear of the most hated man in the state, who abandoned his home-state Cavaliers, leading to the longest losing streak in NBA history.

This should go over extremely well.

But it’s a big deal for James’ brand as it attempts to reach the kind of heights it has targeted. That kind of exposure is phenomenal and only makes him more of an icon to the players coming up through those ranks. Still, it’ll be weird for Cavaliers fans in Columbus to realize they’re cheering on young men wearing the mark of the man they so despise.

It’s been a year since The Decision and James is still finding ways to cause outrage in Ohio.

Update:Turns out OSU has had gear which was tied to James since 2007, but this marks the first official branding of their gear under LeBron’s specific brand. HT: NorthCoastKid on Twitter.

Rumor: Lakers hired Jason Kidd to lure Giannis Antetokounmpo

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New Lakers coach Frank Vogel said he wanted Jason Kidd because Kidd is a good coach.

Steve Popper of Newsday:

the person familiar with the Lakers process said something else: that Kidd was brought to Los Angeles to attract Giannis Antetokounmpo to the Lakers when he becomes a free agent in two years when the Bucks star could become an unrestricted free agent.

Things I believe:

1. This plan probably wouldn’t work. Not only does Antetokounmpo appear happy in Milwaukee, he has specifically said he could never see himself playing for Los Angeles. And though I believe Antetokounmpo respected Kidd while Kidd coached him, look at the Bucks now. They’re so much better under Mike Budenholzer. You think Antetokounmpo is itching to play for Kidd again after seeing the other side?

2. The Lakers might just try this wild plan anyway. Remember when they were waiting to hire a coach in 2014 so free agent LeBron James could pick? Aside from signing LeBron last year, who seemingly had his eye on Los Angeles for years and for reasons other than basketball, the Lakers have struck out on star free agents. The franchise is getting desperate.

3. People want to believe the Lakers would do something crazy like this, and that makes the rumor spread faster – whether or not it’s true. The Lakers, because of their stature, tactics and general manager have made many enemies around the league. Plenty of folks are enjoying piling on.

Drake says Raptors ‘are like a college sports team’ (VIDEO)

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The Toronto Raptors are just one win away from their first ever NBA Finals appearance. Kawhi Leonard helped Toronto beat the Milwaukee Bucks, 105-99, on Thursday night in game 5. That gave the Raptors a 3-2 Series lead over the Bucs as they head back to Canada on Saturday.

Meanwhile, rapper Drake and a bunch of fans watched the victory over Giannis Antetokounmpo in the Jurassic Park outside of Air Canada Centre. Elated with the win, Drake of course made statements to local television and to the crowd itself, saying the Raptors were “like a college team”.

Via Twitter:

Game 6 is on Saturday in Ontario at 5:30 p.m. PST.

Kendrick Perkins says not to sleep on Clippers signing Kevin Durant (VIDEO)

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We don’t know what to think about Kevin Durant and his plans for the offseason right now. Reports have him choosing between the Los Angeles Clippers and New York Knicks. Others think he might just stay with the Golden State Warriors. At the very least, some have suggested that nobody really knows where he’s going to go, and Durant’s own business partner says he’s undecided.

So take this with a huge, giant, rough-edged grain of salt.

According to former Oklahoma City Thunder teammate Kendrick Perkins, he would not be surprised if Durant decided to signed with the Clippers this summer.

Via Twitter:

It’s not even the end of May yet and I’m already tired of talking about Durant. He’s not even playing and he’s tiring. Durant is perhaps the league’s best player, but the next time this story will be interesting will be when he finally signs somewhere in early July.

In the meantime, talking about what the mercurial Durant wants is a lost cause. Nobody knows what he wants — maybe not even Durant. That is, until he decides to furiously tweet it at a media member. That’s not out of the realm of possibility, either.

Durant won’t be back for the start of the NBA Finals, which is the real story of interest. Golden State looks great against the Portland Trail Blazers without their former two-time Finals MVP, and if the Warriors win a championship without Durant actively participating in that series, it will make his legacy that much more compex.

Mallory Edens wears shirt with Pusha T as a dig against Drake (PHOTO)

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There has been sort of a weird back-and-forth happening during this Eastern Conference Finals matchup between the Milwaukee Bucks and the Toronto Raptors. Ontario native Drake has been seen courtside during games in Toronto, and his interaction with Raptors head coach Nick Nurse during Game 4 drew the attention of many around the league.

Bucks coach Mike Budenholzer said that he didn’t believe Drake should be standing where he was, nor touching Nurse during the course of a game. That caused the Raptors fan base — and Drake — to fire back at Budenholzer via Instagram, berthing one of the weirdest beefs in playoff memory.

Adding to that rivalry on Thursday night was Mallory Edens, the daughter of Bucks owner Wes Edens. Sitting next to Green Bay Packers quarterback Aaron Rodgers, Edens could be seen wearing a t-shirt with rapper Pusha T on the front of it.

Pusha T and Drake have had a back-and-forth beef for years.

Via Twitter:

Let’s see what Drake comes up with for Game 6 back in The 6. The Raptors are looking to close the Bucks on Saturday and head to the NBA Finals, and it appears that ol’ Aubrey is ready to go:

Toronto beat the Bucks in Game 5, 105-99.