Just in time for a lockout, NBA to offer official champagne

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When you are ready to celebrate the lockout starting, pop open a bottle of the new official NBA champagne!

In what may be the worst timing ever for a league generally pretty good at that with marketing, the NBA has a new league-sanctioned champagne about to come out. Seriously. NBA champagne. Because there is a big market for that….

The Las Vegas Sun (in a story written by Robin Leach — yes, that Robin Leach) talked about it first because it was being poured at Shaquille O’Neal’s retirement party at the Palms hotel in that city (via the Express-News Spurs blog).

Shaq signed basketballs for Palms guests and then headed to Moon for his retirement party at a VIP table stocked with the new NBA-sanctioned Les Jeux (The Game) French champagne, and I was even presented with a souvenir bottle by the owners who helped sponsor Shaq’s party. Shaq was presented with a magnum!

I have asked via Twitter if the NBA is the first pro league to sanction its own alcohol drink. This one has NBA legend Jerry West on the label along with the NBA insignia. The owners told me that they will be launching it here in Las Vegas with several NBA star player appearances.

So what if the league is about to lockout in the middle of a recession and have billionaires and millionaires fighting over how to divide up the money the fans pour into the league — let them drink champagne!

I don’t drink a lot of champagne, but when I do I wonder if there is a way I could have it be an official drink of the NBA. Now we can all have that. I can’t wait to open my first bottle with a saber.

Physical therapist: LeBron James should have missed six months

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The Lakers initially called LeBron James day-to-day with the groin injury he suffered on Christmas.

He missed more than five weeks.

Maybe he should have sat even longer.

Karen Joubert, via Complex Sports:

Maybe LeBron returned too soon. This injury allowed that, even if it put him at risk of reaggravation if not fully recovered.

Maybe LeBron just healed especially quickly. Even among world-class athletes, he is an elite athlete.

Maybe Joubert is exaggerating. People tend to do that with LeBron’s body.

There’s plenty of room for interpretation, but it sure looked like LeBron was still hobbled.

What does this mean for LeBron and the Lakers going forward?

The pessimistic spin: LeBron did lasting damage to his body by returning so soon. This (failed) attempt to get the Lakers into the playoffs this season will undermine him in the future.

The optimistic spin: LeBron has still been excellent these last few weeks. If he gets fully healthy during his longest offseason in 14 years, he should be even better next season.

Kyrie Irving on whether returning to Cleveland means something to him: ‘Not at all’

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Kyrie Irving spent his first six seasons with the Cavaliers. He developed into a star with them. He won a title with them, even hitting the championship-winning shot.

With Irving’s Celtics playing in Cleveland tomorrow, Irving reflected on his time there.

Jared Weiss of The Athletic:

Irving is so clearly over the Cavs.

He was probably over the Cavs even while playing for them.

Lakers fan barely moves net while making halfcourt shot (video)

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The Lakers have had a rough season.

Last night went pretty well, though – especially for one fan.

The Lakers beat the Kings, and this fan swished a halfcourt shot to win $45,000.

CJ Fogler:

The Lakers need more outside shooting. Maybe they could turn to some of their fans.

Giannis Antetokounmpo drives past/through all the Cavaliers for dunk (video)

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Giannis Antetokounmpo is undeniable.

Watch this video. He’s the only Bucks player in sight on the court. All five Cavaliers appear. Antetokounmpo dunks anyway.

He dribbles past Jordan Clarkson then through David Nwaba and Tristan Thompson. Nik Stauskas and Brandon Knight are shading close enough to narrow his potential path. None of it matters.

Antetokounmpo scores inside unlike anyone anyone we’ve ever seen.