LRMR is back in with the Cavaliers

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LRMR has become kind of like C.O.B.R.A. from “G.I. Joe” to people. You don’t know what they do or how they work, exactly, you just know that they’re the bad guys. The marketing firm built around LeBron James and his brand are synonymous with the talk about how players care too much about their brand, and the insider nature of the organization along with its associations with William Wesley make it none too popular. In reality, this is all just backlash around James; who cares who does what in terms of brand management in the NBA? Does it affect anything on the floor? Not really. Still, it should be noted that for the first time since James departed for Miami, LRMR is back in business with the Cavaliers.

Cavaliers’ blog WFNY spoke to Rich Paul, the “R” in LRMR after one of his newest clients for his worth with CAA wound up in Cleveland. Paul represents Tristan Thompson, the Cavaliers’ fourth pick in the NBA Draft for CAA, the megastar agency that holds LeBron, Chris Paul, and Carmelo Anthony in its fold. From WFNY:

Clad in a tailored navy blue sport coat topped off with a 2011 NBA Draft pin in his lapel on this day, the 5-foot-10-inch Paul finds himself in a land of giants.  Thompson is just the latest member of his stable of NBA talent as names like Houston’s Jonny Flynn and Los Angeles’ Eric Bledsoe have already helped pave the way for the budding Creative Arts Agency representative.  Learning bits and pieces from established reps like Leon Rose, Paul seems focused to make his name in the agent arena. And while LRMR will continue to operate as the marketing arm, Paul tells WFNY that his work with CAA is something completely independent.

via Rich Paul Hopes LeBron James and Dan Gilbert Can Patch Things Up | WaitingForNextYear.

There’s got to be some uneasiness from Cavs fans. After all, just the word LRMR is enough to create outrage there. And CAA is no friend of the fanbase, either. But this is the reality. LRMR will use its connections through James, who WFNY notes Thompson calls “a big brother,” to further their own individual goals. The members of LRMR haven’t been necessarily impressive with their decision in or outside of LRMR beyond “stay friends with James,” but the roster of players they influence is starting to grow. Their sphere of influence could be expanding more with each day.

Have fun thinking that one through, Cavs fans and Heat-haters alike.

People are really reading too much into Kawhi Leonard’s comments about Toronto

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Kawhi Leonard might not stay with the Toronto Raptors past this season, and so fans are trying as hard as they can to ascertain which way the star is leaning on a daily basis. Leonard doesn’t say much to media, and has a propensity to project a rather flat demeanor.

All-Star Weekend is upon us, and Leonard has naturally been asked about how he feels about Toronto halfway through the season.

Leonard, a native Californian, told reporters this week that Canada has some good food and that it’s good to bring a jacket.

Via Twitter:

Not surprising was the context in which fans on Twitter read into Leonard’s comments. These, in my view, are rather innocuous things to say about Toronto. However, many felt that Leonard’s remark about how cold it is in Canada means he’s leaning toward leaving the Raptors come July.

I think it’s probably time to cool it on projections about what Leonard wants. He’s difficult to read, and after the saga with the San Antonio Spurs, seems a bit tempestuous. If the Raptors end up being a Finals team, it seems like Leonard might stay. Anything short of that, and Toronto is in for some real questions.

If it’s any consolation, at least Leonard thinks the Raptors have a shot at making the final series of the year.

LeBron James on Colin Kaepernick: ‘I stand with Kap. I kneel with Kap.’

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LeBron James is no stranger to standing up for social justice issues, and he’s a leader in American sports when it comes to his sphere of influence.

James and his teammates wore “I can’t breathe” shirts back in 2014 to raise awareness of the treatment of the death of Eric Garner at the hands of police. Before a game in 2012, LeBron and his Miami Heat teammates stood in a photo in hoodies, heads bowed, to raise awareness of the death of Trayvon Martin.

So it made sense that James had an opinion about Colin Kaepernick when The King was asked about the former NFL quarterback at All-Star Weekend.

Kaepernick and former San Francisco 49ers teammate Eric Reid recently reached a settlement with the NFL with regard to their collusion case. James said that he didn’t feel as though anyone was ever really trying to understand what Kaepernick was trying to call attention to — police brutality — by kneeling during the national anthem.

Via Twitter:

“I think it’s important to stick up for what you believe in, you what I’m saying?” James said. “I think with Kap, I stand with Kap, I kneel with Kap. I just feel what he was talking about no one wanted to listen to. Nobody ever really wanted to understand where he was actually coming from. I think that anybody that would sacrifice their livelihood for the betterment of all of us, I can respect that and he’s done that. I mean, you got a guy who basically lost his job because he wanted to stand for something that was more than just him.”

That’s a pretty resounding endorsement by James for Kaep.

I think some are disappointed that Kaepernick is likely bound by some kind of NDA as part of his settlement, but it seems likely that he’s going to use whatever cash the NFL paid him for good. Kaepernick has already made significant charitable donations, a list of which you can see here.

Nice to see LeBron being vocal about being on the right side of history yet again.

Here’s every 50-point dunk in NBA dunk contest history (VIDEO)

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Saturday night was yet another entertaining entry into All-Star Weekend lore, with both the 3-point contest and dunk contest coming through in expected fashion.

Oklahoma City’s Hamidou Diallo won the dunk contest thanks in part to an entertaining move where he dunked over Shaquille O’Neal while wearing a Superman outfit underneath his regular uniform.

There were several 50-point dunks on Saturday night, including Diallo’s Superman dunk and Dennis Smith Jr.‘s dunk with rapper J. Cole. Despite a limited field of contestants, the contest many feel is the highlight of NBA All-Star Weekend did not disappoint.

To that end, the NBA decided to put together a video of all the 50-point dunks in NBA history. Check them out in the video above, and see if you agree on their perfect scores.

Adam Silver on Dirk Nowitzki: ‘I saw him painfully running up and down the court, and I think it was clear that this was going to be his last season’

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CHARLOTTE – For the first time in NBA history, All-Star rosters each have 13 players.

Don’t expect that to be a permanent change.

Don’t expect it never to happen again, either.

In addition to the five starters chosen by fans, players and media and the seven reserves selected by coaches, NBA commissioner Adam Silver named Dwyane Wade and Dirk Nowitzki extra All-Stars.

“I didn’t think about it in terms of the next year or whether there will be other opportunities,” Silver said. “I think that, as a league, I like to think we have the flexibility, when there are special occasions.”

Except 1971-73, when they went a whopping 14 deep, All-Star rosters have had 10, 11 or 12 players. It’d been 12 the last 36 All-Star games.

Meanwhile, the league has grown larger than ever. There are now 30 teams.

The result: It’s harder than ever for players to become All-Stars.

The NBA should use adding Wade and Nowitzki as a springboard to keeping All-Star rosters at 13 players. Going forward, the extra spot should go to someone deserving based on their current play, not used as a lifetime achievement award. Two players snubbed annually now usually deserve All-Star status based on historical standards.

Plus, 13-player All-Star rosters would match regular-season active rosters, which expanded to 13 in 2011. Most current players have spent their entire career with 13-player active rosters. It has become strange to have just 12 in the All-Star game.

But Silver – who once said he supported expanding All-Star rosters – views this as a “special occasion.”

“I thought it was a very unique situation in which you had two NBA champions, two NBA players who had long, fantastic careers, both of whom had been All-Stars multiple times in their career,” Silver said, “and both of whom, in the case of Dwyane Wade, had already announced it was going to be his last season. In the case of Dirk Nowitzki, I saw him painfully running up and down the court, and I think it was clear that this was going to be his last season. And it just seemed like a wonderful opportunity to honor two greats.”

Whoa, that is harsh about Nowitzki. (Also accurate.)

This is a nice honor for Wade and Nowitzki. But it’s also an opportunity to normalize 13-player All-Star rosters.

Hopefully, the NBA isn’t slow to seize it.