Here’s an interesting bit from CNBC’s Darren Rovell:
Nielsen: NBA Draft averages 3.2 million viewers, highest NBA draft rating in 15 years. Impressive given lack of stars.
Even though the Heat weren’t involved in any way, the NBA continued to break previous ratings records. Just another sign that the NBA is heading into a lockout just as viewer interest is as high as it’s been in years, especially since, as Rovell mentioned, there were so few stars in this draft.