Players understand a lockout will kill league’s momentum

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It’s the one question I’ve been asked by seemingly every radio show host, every friend in the last few weeks — how can the NBA go on a lockout now?

Television ratings are up — this was the most watched finals since Shaq and Kobe were teammates — and that reflects an increased interest around the nation. Whether it is young stars like Kevin Durant and Derrick Rose, the trio in Miami, the resurgent Knicks or the old guard Lakers and Celtics, people are excited about the NBA right now.

A lockout that costs games will kill that momentum. Stop it dead. It will look like rich and greedy owners and greedy players fighting over how to divide up your money. Because, it is.

And people on both sides of the negotiating table know that. The players get it, look what Luke Walton said to the Associated Press.

“The idea of the lockout and losing fans is probably the scariest thing of all,” the eight-year veteran said. “Even moreso than missing games or losing out on your salary for however long you lose those games, it’s losing the fan support because it’s at an all-time high right now.”

“The popularity is at the top,” he said. “It’s high, and the ratings were record-breaking the last few years, and from the fans’ perspective, the owners make a ton of money and are very wealthy, and the players make a ton of money and are very wealthy, so its kind of hard for them to sympathize with either side when these guys are hard-working people trying to make it and they’re spending their hard-earned money on tickets and merchandise and all that stuff.”

He wasn’t alone.

The Grizzlies’ Tony Allen also was taking part in the coaching program, and while he said a work stoppage would “put a needle in the balloon” of momentum, he sees a rather simple solution.

Financial restraint by management.

“If you’re a GM, you’ve got to be smarter with your money,” he said, echoing a thought career scoring leader Kareem Abdul-Jabbar voiced Friday. “If you don’t want to give a guy $197 million and you believe he’s only worth 60 percent of that, sign him for just 60 percent of it.”

There is real validity to that argument – the things the owners are asking for in a new CBA are in many ways to protect themselves from themselves. But right now the players get 57 percent of the money teams bring in by contract, and that is a healthy cut. There can be some giveback there, and on lengths of deals. There needs to be compromise on both sides.

The lockout in July will be bad publicity, but it is basically inevitable. What really matters is next October — if games are cancelled, if the season doesn’t start until December or January, the momentum bubble will burst. And it will take the league years to get it back

Rockets waive R.J. Hunter, he’s a free agent. Again.

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R.J. Hunter has just not been able to find a home and stick in the NBA. He was a first-round pick of the Boston Celtics in 2015 and expected to be a sharpshooter at the NBA level. He went on to play in 35 games for Boston his rookie season, but during the following training camp they cut the former Georgia Tech shooting guard. The Chicago Bulls picked him up on a non-guaranteed minimum contract, he played a total of three games for them, then was cut loose. Houston eventually had him on a two-way contract the second half of last season, where he played five games for the big club and spent most of the season in the G-League.

He played for the Rockets at Summer League and averaged 11.2 points a game on just 40 percent shooting. Now, the Rockets have cut him loose, too. Via Shams Charania of Yahoo Sports (for now, he moves over to The Athletic in the coming weeks).

Hunter will look for another chance in the NBA via the G-League, although he may be at the point he considers the overseas money he could earn.

In the G-League last season, playing for the Rio Grande Valley Vipers, he averaged 20.4 points per game with an impressive 60.4 true shooting percentage, and shot 37.7 percent from three. However, he has never been able to transfer those numbers, or anything close to it, over to the NBA level. He has tried to broaden his game and be more than a shooter, but the consistency has just never been where he needs it to be.

He has talked about learning and maturing through all of this. Hopefully he has, and it pays off for him at his next stop. Wherever that may be.

Kobe Bryant’s $6 million investment in BodyArmor now worth estimated $200 million

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And the rich get richer.

Kobe Bryant is a smart man who studies whatever he does. He was that way on the court, breaking down film on opponents and knowing what was coming next, being one step ahead. He’s done the same in his post-NBA life, which is in part how he won an Oscar.  He is calculated.

The same with his investments. Before he stopped playing, he invested in a new sports drink called BodyArmor. (Did you notice the last couple years of his career he always took down or at least turned the label away of NBA sponsor Gatorade when he sat at a podium to speak?) This week, his investment in that company paid off big time, reports Darren Rovell of ESPN.

On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor.

Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.

At least where I shop, BodyArmor — marketed as a healthier alternative to the other sports drinks — is showing up in the same spaces as Gatorade, Powerade, and the rest. It’s got a growing market share, with more than $400 million in sales expected this year.

I guess Kobe can afford college for his daughters now. Although, he may have already had that covered.

Check out Trae Young, Carmelo Anthony getting buckets at ‘Black Ops’ run in NYC

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Chris Brickley runs one of the best, most star-studded NBA summer runs anywhere in the nation out of his facility in New York. (You can learn more about him and what he does in the video above.)

Right now, Carmelo Anthony and Trae Young are among the names there — and they are getting buckets. Check out some videos.

“They’re all competitive, they got to the NBA because they’re competitive athletes. It’s the off-season, so you might as well, if you can, play against some elite talent, they do it…” Brickley told NBC Sports earlier this summer. “It’s personal. Certain guys have certain rivalries against other guys, whether they are superstars or not superstars, so when it’s time and that other player is guarding them, they’re not going to want to be embarrassed in front of their peers. There’s 10-15 other NBA players in there.”

‘Melo and Young look good in these clips. Granted, this is summer run and no matter the level it has to come with a grain of salt — these are not NBA defenses and systems. It’s still summer ball. But if you’re a Hawks or Rockets fan (or a fan of Miles Bridges, or Mo Bamba, or some other NBA guys) you have to like what you see.

Some fans decided to go after Anthony in the comments on some of these videos, and he gave it right back (NSFW language):

For the record, if you feel the need to insult an NBA player in the comments of an Instagram feed of some summer run, you may want to step back and examine where things went sideways in your life.

DeMar DeRozan already has a mural in San Antonio

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This is far less likely to be vandalized by Kobe fans

DeMar DeRozan has yet to suit up for a game in San Antonio, but he’s already been welcomed by a local artist with an impressive mural.

DeRozan was committed to Toronto like no other star before him, he was understandably frustrated when he got traded. However, he is going to love the welcoming reception in San Antonio, both from the passionate fan base and Gregg Popovich. DeRozan is going to get more chances in motion and not just having to create for himself, and that will be a good thing.

The Spurs won 47 games last season without Kawhi Leonard and now add an All-NBA player in DeRozan. Do not sleep on them in the West.