Winner in Heat vs. Mavericks finals? American Airlines.

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Pop quiz hotshot:

Where do the Miami Heat play their home games? AmericanAirlines Arena.

Where do the Dallas Mavericks play their home games? American Airlines Center.

Who do we know is one big winner if the Mavs face off against the Heat in the NBA finals? You guessed it.

Darren Rovell at CNBC has the numbers for us.

American bought the naming rights to the Dallas (American Airlines Center) and Miami (AmericanAirlines Arena) arenas in 1999 and 2000. The airline paid $42 million over 20 years for Miami’s naming rights and $195 million over 30 years for the rights in Dallas.

So what’s it worth to the airline?

Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.

Front Row Marketing’s Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger “AA” logo on the center scoreboard.

That has to grate on the marketing execs at Southwest Airlines (the official airline of the NBA, if that hasn’t been beat into your head with ads during the playoffs). United Airlines is hoping for a historic Chicago comeback so they can get in on the action.

Nancy Lieberman says more women need to follow coaching footsteps in NBA

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Whenever we discuss women assistant coaches in the NBA, the topic is usually Becky Hammon getting job interviews or being moved to the front row of seats in San Antonio. Occasionally it’s a discussion of Nancy Lieberman’s job in Sacramento — or the fact she is now a head coach in Ice Cube’s Big3 — or Jenny Boucek in Dallas.

However, when Lieberman discussed women coaches on the CBS Sports Network, she was asking a bigger question:

Who steps up next?

She has discussed the NBA version of the “Rooney Rule” before. Currently, it’s not anywhere near becoming a reality, whatever you think of the idea.

However, there needs to be real opportunities for women to get a foot in the NBA door, and more of them. Including at the entry level. There are qualified women out there, but it can be tough to crack the “old boy’s network” of the NBA coaching carousel — head coach and assistant. It exists in part because head coaches (and GMs) usually hire people they trust and worked with before, and right now those are men. Give women a chance at those entry-level positions and the dynamic starts to change.

Lieberman has been a groundbreaker her entire career. She and others are doing in the NBA again, but she’s right, the big win is changing the dynamic for the next generation. And the one after that.

In no-brainer move, Nets reportedly guarantee Spencer Dinwiddie’s $1.65 million contract

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Spencer Dinwiddie has worked hard at his game — I remember seeing him struggle some at his first Summer League and someone I trust telling me “watch this guy, he’s got the drive, he will make it” — and he is now a solid rotation NBA point guard that Brooklyn coach Kenny Atkinson can trust. He averaged 12.6 points per game last season with an above-average PER of 15.9.

He’s also on a steal of a current contract, so it makes sense the Nets are picking that up (it technically didn’t have to be guaranteed until Halloween). Adrian Wojnarowski of ESPN had the report.

https://mobile.twitter.com/wojespn/status/1029496077320257536

Next summer, Dinwiddie is a free agent. While he’s not going to break the bank, he’s a young, solid backup point guard that a lot of teams could use and he’s going to get a nice pay raise.

Carmelo Anthony on his role with Rockets: “Let’s just let it play out”

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From the moment it became clear Carmelo Anthony was going to join the Rockets — which was a long time before he actually signed the contract on Monday — the questions started:

Would he accept a reduced role with the Rockets? Maybe come off the bench? Be Olympic ‘Melo and blend in with the team?

Coach Mike D’Antoni said he spoke with Anthony and said the player is open to coming off the bench, but he’s not sure what ‘Melo’s role will be. When ambushed by TMZ trying to walk to his car, Anthony said basically the same thing.

“Let’s just let it play out, though. I don’t even know what’s going on. I just signed, let it start first.”

Anthony coming off the bench, being the fulcrum of the offense when James Harden and Chris Paul are on the bench makes some sense (CP3 and Harden are better and more efficient shot creators than Anthony at this point). It’s a chance for Anthony to get his touches and help the other two rest. However, the idea of Anthony starting the first and third quarters and getting heavy touches then but sitting more later is not out of the question.

At the end of close games, D’Antoni is more likely to lean on James Ennis — a long, switchable defender who can shoot threes in the Trevor Ariza mold — than Anthony. It will be just a better fit. Will Anthony roll with that? Will it cause problems in the locker room?

Let’s just let it play out.

The time Andre Drummond taped Spencer Dinwiddie to a chair under cold shower

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Remember when the NBA cracked down on hazing?

It was 2013, and the Miami Dolphins were in the midst of a bullying scandal. The NBA wanted to avoid similar problems.

But enforcement of the NBA’s guidelines was clearly fleeting, a temporary overreaction to the Dolphins’ issues.

By the very next season Andre Drummond and the Pistons were hazing rookie Spencer Dinwiddie.

Kristian Winfield of SB Nation:

Dinwiddie:

Thankfully, Dinwiddie appears to take this in good fun. Context matters, and if the team welcomed him overall, this could be just a harmless prank.

And Dinwiddie has gotten revenge – flourishing with the Nets, including hitting a game-winner at Detroit last season.