Pop quiz hotshot:
Where do the Miami Heat play their home games? AmericanAirlines Arena.
Where do the Dallas Mavericks play their home games? American Airlines Center.
Who do we know is one big winner if the Mavs face off against the Heat in the NBA finals? You guessed it.
Darren Rovell at CNBC has the numbers for us.
American bought the naming rights to the Dallas (American Airlines Center) and Miami (AmericanAirlines Arena) arenas in 1999 and 2000. The airline paid $42 million over 20 years for Miami’s naming rights and $195 million over 30 years for the rights in Dallas.
So what’s it worth to the airline?
Philadelphia-based sponsorship evaluation firm Front Row Marketing calculated expected game mentions, exterior and interior arena signage and on screen text. They then translated the exposure time to what a 30-second ad costs for the Finals, roughly $450,000.
Front Row Marketing’s Eric Smallwood took into account the placement of the signs inside each arena and told CNBC that every game in Dallas would be worth $10,515,000 to American Airlines and every game in Miami would be worth $10,729,500, thanks in part to a larger “AA” logo on the center scoreboard.
That has to grate on the marketing execs at Southwest Airlines (the official airline of the NBA, if that hasn’t been beat into your head with ads during the playoffs). United Airlines is hoping for a historic Chicago comeback so they can get in on the action.
The Hawks’ rebuild got going with big John Collins. Though they’re reportedly eying Luka Doncic with the No. 3 pick, they could easily draft another big – Jaren Jackson Jr., Mohamed Bamba, Marvin Bagley or Wendell Carter.
And then there’s veteran center Dewayne Dedmon.
He no longer fits in Atlanta (never did, really). But he’s not bypassing a chance to earn $6.3 million.
Shams Charania of Yahoo Sports:
There just wasn’t going to be that much money for the 28-year-old Dedmon in a tight market this summer.
Dedmon is a good defender, and he developed his ball skills – as a 3-point shooter and passer – in Atlanta last season. The Hawks could look to trade him. Maybe, in a deal primarily about his expiring contract, he adds extra value to the other team due to his playing ability.
If Atlanta doesn’t move him, Dedmon will be a fine player on a likely tanking team. At least he’s not good enough to subvert the Hawks’ tank, especially with the new lottery format.
Nick Young will say and do nearly anything for attention.
Empowered by the Warriors’ championship, he swung for the fences when asked about Canada passing marijuana legalization.
Young, via TMZ:
“I want people to pass cocaine,” the NBA star told TMZ Sports outside 1 OAK on Tuesday night … “Everybody needs to do cocaine!”
Predictably, that caused a bit of an uproar. Then, Young backtracked:
Too late, Nick. People are already asking questions you don’t want asked.
The 76ers have too many 2018 draft picks – Nos. 10, 26, 38, 39, 56 and 60.
Philadelphia already has 11 players under contract for next season. Plus, the 76ers have the space to add premier players. There just isn’t room for everyone on the roster.
So, Philadelphia unloaded one of those selections.
Adrian Wojnarowski of ESPN:
This is good return for the 76ers, who everyone knew had to trade a draft pick. The rebuilding Bulls could easily land a higher second-round pick than No. 39 next year.
Why do the Lakers want an extra second-rounder this year? Second-round picks don’t count against the cap until signed, and they can always slightly sweeten a trade offer. They’re helpful for a team with big plans and little wiggle room.
The Knicks have the No. 8 pick, and tomorrow’s draft will be the most important part of their offseason.
Will they also have cap space to add talent in free agency? That hinges on Enes Kanter‘s player option.
If Kanter opts out, New York will have even more room to operate thanks to Kyle O'Quinn declining his $4,256,250 player option.
Adrian Wojnarowski of ESPN:
The Knicks expected this for a while, and they’re probably not disappointed. Steve Mills and Scott Perry want to put their stamp on the franchise. O’Quinn is a leftover from the Phil Jackson era and a reminder of the recent tumult in New York.
O’Quinn’s combination of block percentage (6.1) and defensive-rebounding percentage (27.8) was unmatched last season. He just really struck a nice balance between contesting shots and remaining in position on the glass. He’s also a smooth mid-range shooter with an improved ability to distribute.
How much is that player worth?
It’ll be a tight market, especially for bigs. For his sake, I hope the 28-year-old O’Quinn already has assurances from other teams. He might get a similar salary or, more likely, a larger overall guarantee on a multi-year deal. But it’s also possible he comes out behind by testing free agency.