Are the NBA rules for using the “F” word the way they should be?

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Kobe Bryant and Joakim Noah both recently were caught using a homophobic slur that starts with the letter “F,” yet their fines were very different.  Kobe, who directed his shot at a referee, was fined $100,000, while Noah’s use of the term was directed at a “fan,” which only drew a $50,000 fine from the league.  Let’s take a look at the difference, and whether or not it was the correct move.

First of all, I doubt there will ever be a consensus in this argument, as everyone seems to have a different opinion. But quite simply, Kobe was fined more because he berated an official, while Noah simply violated the league’s conduct policy.  And while the obvious insensitivity by the use of the “F” word implicates both players, it’s possible they could be fined for getting caught on camera dropping any number of different curse words, including ones that are not offensive to a minority group.  We have to remember there are people within earshot, many times kids, who have to sit through these situations, and the league has no rules in place for one set of penalties against bigotry, and another against simply dropping an old school “F Bomb.”  There is “overall conduct” and “conduct toward officials.”  If you don’t like the rules, take it up with David Stern.  But the way they’re written, I think the two fines were appropriate to the rules.

And when you add in the fact that $100,000 means less to Kobe, at least as a percentage, than $50,000 means to Noah, it makes even more sense.  The real question I have is, why don’t the rules dictate a bigger fine for racism/bigotry, as well as what specifically makes attacking a referee more taboo than lighting a fan up?  Are referees more valuable than fans?

Unfortunately, the truth of the matter is that every situation is different and I like the fact the NBA has left some leeway in the rules in order to be able to make a judgment call when necessary.  Now, regardless of what the “fan” in Miami said to Noah, there was no reason for Noah to come back at him the way he did.  But if you listen to Taj Gibson, that “fan” was on him from the get-go and said some very personal things.  In other words, he provoked Noah into a confrontation, which was likely his goal from the outset.  In fact, the so-called “fan” is probably upset he didn’t bait Noah into a punch, so he could actually reap something from Noah’s loss.

On the other hand, Kobe wasn’t really provoked by the official, at least in the same sense as Noah was by the fan.  The officials and players have to work together, and there are specific rules written about a player’s interaction with the officials.  Once it crosses the line, the penalties will be handed out.  And just because a fan buys a front-row ticket, it doesn’t give him the green light to be a “jackass,” as Ken Berger of CBS so eloquently put it on Twitter Monday afternoon.

I fully expected the two fines to be different (despite them both using the same forbidden word) and like the fact that the league can use its judgment on interaction with fans.  What I’m hoping is that these recent fines don’t result in cameras being taken off benches, as well as players when they’re upset with a fan, or a call.  Each case is different.  And do I think that Noah, or anyone else, should drop an insenstive term directed at an official or a fan?  No.  But NBA players are human beings, and can only be pushed so far before retaliation ensues.  Obviously, a term like “assclown” or “asshat” works much better in these situations, but unfortunately, a lot of NBA players are going to use words that the rest of the world doesn’t approve of.  So the league will be left to decide the fines when these situations arise.  And I can live with that.  The bottom line is that Kobe and Noah should not have been suspended for their insensitivity, based on the current rules.  Maybe that will change in the future, but for now, the league has dealt with these two situations as it saw fit.  And I have no problem with that.

Rockets waive R.J. Hunter, he’s a free agent. Again.

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R.J. Hunter has just not been able to find a home and stick in the NBA. He was a first-round pick of the Boston Celtics in 2015 and expected to be a sharpshooter at the NBA level. He went on to play in 35 games for Boston his rookie season, but during the following training camp they cut the former Georgia Tech shooting guard. The Chicago Bulls picked him up on a non-guaranteed minimum contract, he played a total of three games for them, then was cut loose. Houston eventually had him on a two-way contract the second half of last season, where he played five games for the big club and spent most of the season in the G-League.

He played for the Rockets at Summer League and averaged 11.2 points a game on just 40 percent shooting. Now, the Rockets have cut him loose, too. Via Shams Charania of Yahoo Sports (for now, he moves over to The Athletic in the coming weeks).

Hunter will look for another chance in the NBA via the G-League, although he may be at the point he considers the overseas money he could earn.

In the G-League last season, playing for the Rio Grande Valley Vipers, he averaged 20.4 points per game with an impressive 60.4 true shooting percentage, and shot 37.7 percent from three. However, he has never been able to transfer those numbers, or anything close to it, over to the NBA level. He has tried to broaden his game and be more than a shooter, but the consistency has just never been where he needs it to be.

He has talked about learning and maturing through all of this. Hopefully he has, and it pays off for him at his next stop. Wherever that may be.

Kobe Bryant’s $6 million investment in BodyArmor now worth estimated $200 million

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And the rich get richer.

Kobe Bryant is a smart man who studies whatever he does. He was that way on the court, breaking down film on opponents and knowing what was coming next, being one step ahead. He’s done the same in his post-NBA life, which is in part how he won an Oscar.  He is calculated.

The same with his investments. Before he stopped playing, he invested in a new sports drink called BodyArmor. (Did you notice the last couple years of his career he always took down or at least turned the label away of NBA sponsor Gatorade when he sat at a podium to speak?) This week, his investment in that company paid off big time, reports Darren Rovell of ESPN.

On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor.

Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.

At least where I shop, BodyArmor — marketed as a healthier alternative to the other sports drinks — is showing up in the same spaces as Gatorade, Powerade, and the rest. It’s got a growing market share, with more than $400 million in sales expected this year.

I guess Kobe can afford college for his daughters now. Although, he may have already had that covered.

Check out Trae Young, Carmelo Anthony getting buckets at ‘Black Ops’ run in NYC

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Chris Brickley runs one of the best, most star-studded NBA summer runs anywhere in the nation out of his facility in New York. (You can learn more about him and what he does in the video above.)

Right now, Carmelo Anthony and Trae Young are among the names there — and they are getting buckets. Check out some videos.

“They’re all competitive, they got to the NBA because they’re competitive athletes. It’s the off-season, so you might as well, if you can, play against some elite talent, they do it…” Brickley told NBC Sports earlier this summer. “It’s personal. Certain guys have certain rivalries against other guys, whether they are superstars or not superstars, so when it’s time and that other player is guarding them, they’re not going to want to be embarrassed in front of their peers. There’s 10-15 other NBA players in there.”

‘Melo and Young look good in these clips. Granted, this is summer run and no matter the level it has to come with a grain of salt — these are not NBA defenses and systems. It’s still summer ball. But if you’re a Hawks or Rockets fan (or a fan of Miles Bridges, or Mo Bamba, or some other NBA guys) you have to like what you see.

Some fans decided to go after Anthony in the comments on some of these videos, and he gave it right back (NSFW language):

For the record, if you feel the need to insult an NBA player in the comments of an Instagram feed of some summer run, you may want to step back and examine where things went sideways in your life.

DeMar DeRozan already has a mural in San Antonio

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This is far less likely to be vandalized by Kobe fans

DeMar DeRozan has yet to suit up for a game in San Antonio, but he’s already been welcomed by a local artist with an impressive mural.

DeRozan was committed to Toronto like no other star before him, he was understandably frustrated when he got traded. However, he is going to love the welcoming reception in San Antonio, both from the passionate fan base and Gregg Popovich. DeRozan is going to get more chances in motion and not just having to create for himself, and that will be a good thing.

The Spurs won 47 games last season without Kawhi Leonard and now add an All-NBA player in DeRozan. Do not sleep on them in the West.