Video: Adidas new Derrick Rose MVP ad

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Well, you knew it wouldn’t take long for Adidas to jump on marketing Derrick Rose as MVP.

And here it is, the first ad, featuring Rose’s quote from the beginning of the season wondering why he couldn’t have an MVP season, that he set that out as a goal for himself. It seemed to be cocky at the time, but it turned out to be prophetic.

Notice Adidas is not using footage of Rose’s twice-sprained ankle in the playoffs as part of this video.