You would think after having been on this Heat superteam treadmill for about nine months now, Erik Spoelstra would have figured out that the media coverage is pretty intense.
And that everything you say is going to be dissected for meaning (that may not be there).
And that if you say guys are crying in the locker room that is going to become a big story.
But he doesn’t, as his comments to the media Monday make clear (thanks to the Sports Grid for the video). But at least Spoelstra cleverly names it “crygate.”
“I think (the media) can probably take anything I say and turn it into a story, I was shocked when [Heat media relations man Tim Donovan] told me about it this morning that it’s actually making the news. I think you guys can be a little more creative than that.
“I will say one thing, the guys care. Nobody was whimpering in the locker room. Nobody was… guys with heads down…. I think you guys are really searching for sensationalism now.”
Spoelstra, you don’t get to throw big championship celebration type events before training camp, before the guys have ever been on the court together before, then complain about the media sensationalizing the Heat. Pot, meet kettle.
You don’t see the Lakers and Celtics complaining about all the coverage. You want to be a contender, this is part of it. Deal with it.