The Atlanta Hawks are a bit of a mess

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Even with their best player out of action, the Atlanta Hawks had no business being completely eviscerated by the Philadelphia 76ers on Tuesday night. Philly is a solid team, but Atlanta is supposedly superior. They’re supposedly worthy of their decent seed in the Eastern Conference playoff picture, even if their efficiency differential puts them just a tick above those very same Sixers who embarrassed the Hawks on their own home floor.

The Hawks are regarded in a particular way because of their now-recurring standing as a playoff team. Their multiple All-Star selections (some deserved, some not) and a fortunate win-loss record don’t hurt either, but more sophisticated — and telling — measures of team success paint a darker story of the Hawks’ season. Atlanta has some serious issues, with roots lying in the team’s collective effort, the roster’s construction, and rookie head coach Larry Drew’s handling of the Hawks’ rotation. Winning games by slim margins can only disguise that for so long, and only now are Drew and his team really starting to look inward.

According to Michael Cunningham of the Atlanta Journal-Constitution, Drew appears ready to shake things up, if only superficially:

“It is just totally unacceptable to come out and play with that type energy, that type so-called passion, to play almost as if they don’t care,” Drew said. “And that’s a reflection of me. If that’s the case, then I am going to have to make some changes to my starting lineup. I’ve seen that way too often, and if that’s the way we are going to start basketball games, I am not going to sit here and take it. I am going to make some changes.”

I think it’d be difficult for any basketball coach to sweep such a glaring loss under the rug, but I suppose some credit is due to Drew for meaning business. He’s going to make an effort to improve his team, even if swapping out the starters may not do much to actually change the Hawks’ performance. There are obviously some moves that can be made (I’ve preached the virtue of giving Jeff Teague some of Mike Bibby’s minutes in this very space) to subtly improve Atlanta’s performance, but for the most part, the Hawks are doomed by the limitations of their roster. The effort level of poor perimeter defenders still matters, but it’s not like Joe Johnson or Jamal Crawford will suddenly transform into lockdown wings. The Hawks roster doesn’t have much room to grow internally, which would theoretically put pressure on Rick Sund to make some kind of move to salvage this team. Again via Michael Cunningham, Drew seems to see the need to some kind of roster move:

The Hawks are a good team so a blockbuster deal isn’t necessarily in order. But Drew acknowledged there have been internal discussions about how to shore up the team’s weaknesses through the trade market.

“With the trade deadline coming up, there is always discussion about possible trades, personnel changing,” he said. “There is always that dialogue going on about looking to improve the team. ‘Would this be a good fit? Would that be a good fit?’ There is always that possibility. Certainly at this stage we have to continue to explore those possibilities. I don’t think at this stage . . . at least I don’t feel comfortable, totally comfortable with where we are after 52 games. We have had some bad losses here at home. That may be a sign, I don’t know. I never want to throw out the possibility of making our team better.”

In a sense, the Hawks are a bit helpless. They need to make a trade but likely won’t, and then their head coach will lament the limitations of a team that simply can’t do much better. Atlanta’s players aren’t playing their best, per se, but even their best wouldn’t put them in a terribly competitive position. The Hawks are merely good, and for both better and worse, that isn’t likely to change. Woe is the NBA’s middle ground, where team officials feel no pressure to address their roster’s more glaring problems, nor the temptation to properly rebuild. The Hawks will make the playoffs, but seem incapable of accomplishing anything more.

Mark Cuban says NBA player movement reflects job market across many industries

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It’s a question that came up a lot in the wake of a wild summer where eight of the 24 players in the All-Star Game just last February ended up on new teams:

Is all this player movement good for the NBA?

It got asked everywhere from the league’s headquarters to your local bar, from sports talk radio shows to the NBA’s owners meeting in Las Vegas. There’s no easy answer to that. However, the divide seems to be somewhat generational — older fans miss the stability of knowing their stars would be there next year, young fans like the volatility and fast-changing landscape.

Dallas Mavericks owner Mark Cuban had an interesting perspective on all this: What you see in the NBA is what you see in almost every industry now. From Cuban’s blogmaverick.com:

Some feel that the player movement we have seen, particularly players asking to be traded or leaving teams that have the ability to pay them more money is a problem. I don’t. I think it is exactly what we should expect and it reflects what is happening in the job market across industries in our country.

No longer do college students graduate in search of a career where they expect to spend their entire adult lives working for a single company. Just the thought is crazy. I tell college graduates to look for a job where they get to learn about themselves, the business world, adulting and what they love to do and can be good at it. That their first job is just that, their first job. There will be many more…

Your best of the best will be impactful not only within the company, but via social media and other online platforms, visible as the best in their industry. It is important to give them reasons to want to stay. Great employees are effectively always free agents with the ability to move anywhere.

Why should it be any different for the NBA?

It’s interesting to hear from an owner (guys who traditionally want to control the workers). From a player’s perspective, this makes a lot of sense (and Cuban is as player-friendly an owner as the league has).

In a lot of ways, what bothers fans really applies to only the elite players, the guys with leverage, the guys who change the course of a franchise. If Paul George wants out of his contract, the reaction of Thunder management and fans would be different from if Dennis Schroder tried that kind of power move.

However, does this player movement erode the traditional fan base? Fans in Dallas/Miami/Boston/Los Angeles/everywhere want to identify with players, not just the logo across their chest. If the star players are changing teams more often how does that impact that traditional fandom? Do younger players become fans of players more: A LeBron James fan, a Stephen Curry fan, a James Harden fan, and their loyalties follow the player not the franchise? We seem to have more of that with Lebron and Curry. Cuban worked hard to make sure Dirk Nowitzki never left Dallas. (Going back there was a split between Lakers fans and Kobe fans, it’s just their interests largely always aligned.)

Which leads to the original, key question: Is all this player movement good for NBA business?

For the league and owners, the real question is will the undeniable social media buzz of the NBA offseason lead to increased ticket sales, increased viewership (or at least stopping that decline), more purchasing of League Pass packages (in whatever form), more jersey sales and all the rest of it? Can the league monetize this buzz?

Nobody has the answer to that, in part because how we as a nation (and world) consume media is changing so fast. What will the viewing landscape for the NBA’s television and streaming deals look like in 2024? 2029? Nobody knows.

Which means predicting how this player movement impacts the NBA is an unknown.

All the movement is creating a lot of buzz, which is nice, but buzz will not pay the NBA’s bills.

Damian Lillard on shot to beat Thunder: ‘That was for Seattle’

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Damian Lillard is a legend in Portland. He’s a legend in Oakland.

And now he’ll be a legend in Seattle.

The Trail Blazers star’s buzzer-beating 3-pointer wave goodbye ended the season for the Thunder, who moved to Oklahoma City from Seattle 12 years ago.

Lillard on Sports Business Radio Podcast:

What can I say? That was for Seattle.

Just when I thought Lillard’s shot and celebration were as cold as could be.

Clippers executive Jerry West: ‘I’ve never been around any organization that is better than this one’

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Jerry West played 14 years for the Lakers, making the All-Star game every year and winning a championship in a Hall of Fame career. He coached the Lakers to a few playoff seasons. Then, he ran the Lakers’ front office for 18 years, winning five titles and setting the stage for several more by acquiring Shaquille O’Neal and Kobe Bryant.

Now, West works for Clippers owner Steve Ballmer.

West on The Dan Patrick Show:

Steve Ballmer has really put together an unbelievably terrific organization. He’s spared no expense. It’s a really fun place to be. There’s not ego-driven at all. It’s just a fun place to be, and he’s got an awful lot of basketball people over there.

He’s just a great owner and one of the nicest men I’ve ever been around in my life. I’ve never seen a person like this with his success. It’s just remarkable how even-keeled he is. If people knew how philanthropic he was. He keeps all that stuff quiet. I guess he’ll get mad at me for mentioning it. But he’s just a remarkable man himself.

People always ask me what he’s like. And I say he’s just like you and I, normal. I’ve never seen – he’s willing to spend on players. He’s willing to spend on personnel within the front office. And as I mentioned before, I’ve never been around any organization that is better than this one. That’s for sure.

Maybe West is bitter at the Lakers. Maybe West is just gushing about his current boss, because that’s who pays him now.

But the wider respect held for the Clippers is evident in Kawhi Leonard and Paul George picking them without the team first getting an incumbent star. That says a lot about the organization, one that Ballmer has put his stamp on.

This also feels like a shot at the Lakers, whether or not West intended it. Many consider them to be the NBA’s golden franchise.

But their operations have had no shortage of problems lately.

The Lakers would have a stronger relative case further back, when West worked for them. However, organizations generally run better now. The league is more advanced. Maybe West is considering that.

Biases aside, his endorsement of the Clippers might be accurate.

West also worked for the Grizzlies.