You’re watching: NBA television ratings continue to rise

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Maybe it’s LeBron James and the Heat. Maybe it’s traditional powers like the Lakers and Celtics being in the mix. Maybe it’s young stars like Kevin Durant and Blake Griffin. Maybe it’s having the Knicks relavent again in New York.

Whatever it is, there is a real buzz around the NBA this season, and the television ratings show it. We’ll let TV By The Numbers break it down for you (via Sports Media Watch and CBS Facts & Rumors).

Through 32 games, the NBA on TNT is averaging a 1.5 U.S. household rating (+25% vs. 1.2 for last year’s corresponding coverage); 2,325,000 total viewers (+31% vs. 1,774,000); and 1,730,000 households (+28% vs. 1,348,000).

Ratings also are up for NBA TV’s Tuesday night game. Attendance has been up slightly this season as well.

Those are great numbers heading into the post Super Bowl sports landscape. It’s right about the NBA All-Star game when the causal sports fan starts paying a lot more attention to the NBA — this year that buzz started early and ratings could go higher than they have in a long time.

The league is building up a lot of momentum it can kill with the coming lockout.

Jimmy Butler on hearing boos to start, M-V-P chants later, “I love it. I love it.”

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Jimmy Butler knew it was coming. Request a trade out of town and of course the fans are going to boo. Butler also said he thought he could win the Timberwolves faithful over again if he just played hard like always.

That’s how the script played out.

Butler was loudly booed loudly when he was announced — although not as loudly as coach/GM Tom Thibodeau — but by the end of the game they were cheering him and chanting MVP as he dropped 33 points on 12 shots in a Timberwolves win over the Cavaliers, 131-123. After the game, Butler said he was good with the boos.

“I love it. I love it. I think people kind of love to hate me sometimes. Say whatever you want to say, but it really makes me smile, what people think about me. But no matter what, you gotta respect my effort…

“You may not like me, That’s okay. But as long as you know that my mind and my heart are in the right place, that I do everything to win and I would do anything for my guys.”

Butler said he was being made out to be the bad guy in this saga but people don’t know all the facts, then he wouldn’t discuss what it was people didn’t know. Butler also was frustrated with teammates that the Timberwolves had a 21-point lead in the third but it got close again in the fourth (Butler himself was -3 for the game, he was part of that problem). But in the end, as it often does (and as Thibodeau seems to be betting on), winning cures all ills.

Minnesota is now 1-1 on the young season, meanwhile, trade talks surrounding Butler are dormant.

Giannis Antetokounmpo, Kris Middleton help Bucks beat Pacers 118-101

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MILWAUKEE (AP) — Giannis Antetokounmpo had 26 points and 15 rebounds and Khris Middleton added 25 points to help the Milwaukee Bucks beat the Indiana Pacers 118-101 on Friday night.

Victor Oladipo led Indiana with 25 points, and Doug McDermott added 14.

The Bucks led 62-53 at the half and extended it to 93-76 entering the third quarter.

Milwaukee, which ranked 25th in the NBA last season with 24.7 3-point attempts per game, continued to fire away under new coach Mike Budenholzer. The Bucks were 17 of 47, with Antetokounmpo going 0 for 7.

WhatAntetokounmpo was doing was dunking.

Middleton had five 3-pointers, including a four-point play that put the Bucks up 111-88 with 5:03 remaining.

The Bucks were 14 of 34 beyond the arc in their 113-112 season-opening victory at Charlotte on Wednesday night.

The Bucks shook off a slow start en route to a 30-25 lead after one quarter, extending it to 62-53 at the half. Milwaukee took 26 of its 51 first-half shots from 3-point range, making eight.

Antetokounmpo had 22 points and 11 rebounds in the first half.

 

Jonas Jerebko? Yes, Jonas Jerebko with game-winner for Warriors

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Jonas Jerebko was a quality under-the-radar pickup for Golden State last summer, a solid veteran power forward who can space the floor and hit threes.

Obviously, the Warriors got him to be their go-to player in the clutch.

Or, at least, that’s what happened in Utah on Friday night.

Jerebko inbounded the ball then rolled to the rim. Rudy Gobert put a body on him, but as Kevin Durant went up for his game-winner attempt, Gobert took a step toward him and that gave Jerebko the space to get inside Gobert. From there it was just a tip in.

This was a wildly entertaining game, where Kevin Durant dropped 38, Stephen Curry had 31, and for Utah Joe Ingles put on a show on his way to 27. Check out the finish of this game, it was amazingly fun basketball with a lot of emotion for the second game of the season.

Kawhi Leonard hears MVP chants, plays like it with 31 points, leads Raptors past Celtics 113-101

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TORONTO (AP) — Kawhi Leonard had 31 points and 10 rebounds, Serge Ibaka added 21 points and the Toronto Raptors beat the Boston Celtics 113-101 on Friday night in an early matchup between Eastern Conference contenders.

By the end of the game, Raptors fans were chanting “M-V-P” for Leonard.

Kyle Lowry scored 15 points, Danny Green had 14, and Fred VanVleet 11 to help the Raptors win for the 10th time in 11 home meetings with the Celtics.

Kyrie Irving scored 21 points for Boston, and Al Horford had 14 points, 10 rebounds and nine assists. Jayson Tatum scored 16 points, and Jaylen Brown had 13.

Boston’s Gordon Hayward scored 14 points in 24 minutes, connecting on six of 13 field goal attempts.

Leonard made 10 of 25 attempts, including 2 of 5 from 3-point range, and went 9 for 9 at the free throw line.

Brown made a 3-pointer to give the Celtics an 87-86 lead with 9:03 remaining. VanVleet answered with a reverse layup, the first basket in a 6-0 spurt that gave Toronto the led for good.

Green and Lowry each made 3-pointers around an offensive foul by Tatum with just over two minutes remaining, giving the Raptors a 107-99 edge. Green went 4 for 7 from long range, while Lowry made 3 of 5.