You think you don’t want a lockout because you don’t want to miss Kwame Brown getting to shoot more, imagine how much the suits at ABC/ESPN and Turner Broadcasting (TNT) are dreading it.
A lockout could cost $1 billion in ad revenue, according to Ad Age (via the legendary Nate Jones). That is billion. As in not Kobe Bryant money but Mark Cuban money.
Television ratings are up this season about 30 percent (attendance at the gate is flat). ESPN could really feel the pinch, the story notes.
TNT clearly has the programming to fill the void if there is no NBA next season, but sports-centric ESPN would have to scramble. Unlike the NBA lockout in 1999, ESPN no longer has the National Hockey League to fall back on. And, according to a report prepared by analysts from RBC Capital, Disney derives 55% of its revenue from sports, primarily from ESPN.
There are a number of companies that base their marketing around those games — Nike and Adidas are selling a lot of shoes, for example, and would not have the showcase for new lines or hot endorsers. Then there are league sponsors, like the recently signed BBVA (A Spanish banking group) and American Express. They will be scrambling for other venues to get the word out.
The lockout is coming — Carmelo Anthony says so. But the money doesn’t really start to be lost until games start being lost and that is the ultimate key. Lockouts in the dead of the offseason are one thing; ones that cost games are another thing entirely. And if it costs games, it’s going to cost a lot of money.
Giannis Antetokounmpo absolutely dominated the regular season.
That can be easy to forget. Coronavirus caused a lengthy interruption. In the spotlight when play resumed, Antetokounmpo underwhelmed. The Bucks flamed out in the second round.
So, this timing is awkward.
But MVP is a regular-season award, and Antetokounmpo will deservedly win his second straight.
Adrian Wojnarowski of ESPN:
Antetokounmpo’s performance comes as speculation intensifies about his future in Milwaukee.
He’ll be eligible for a super-max extension this offseason. If he bypasses it, he’ll also be eligible for a super-max contract in 2021 free agency.
Because of this award, Antetokounmpo will now also be eligible to sign a super-max deal in 2022 free agency.
Maybe he won’t be a free agent that offseason. But this opens his options if he takes a shorter contract to let league-wide revenue rise post-pandemic and/or further assess the Bucks.
Antetokounmpo has that type of leverage. At just 25, he put himself in the pantheon of players to win consecutive MVPs:
- Giannis Antetokounmpo
- Stephen Curry
- LeBron James
- Steve Nash
- Tim Duncan
- Michael Jordan
- Magic Johnson
- Larry Bird
- Moses Malone
- Kareem Abdul-Jabbar
- Wilt Chamberlain
- Bill Russell
Antetokounmpo has a bright future, especially with the mentality to fix his shortcomings. He must polish his skills (and maybe approach) to thrive in the playoffs. But it’s easy to project growth there.
Already, Antetokounmpo has the regular season solved.
He joins Michael Jordan (1988) and Hakeem Olajuwon (1994) as the only players to win MVP and Defensive Player of the Year. Fun fact: Jordan’s Bulls also lost in the second round in five games the year he claimed both awards. It got better for Jordan and Chicago from there, eventually.
LeBron and James Harden finished second and third in some order for 2020 MVP. The NBA will officially announce the winner at 2 p.m. Presumably, we’ll also get full voting then.
After their Game 2 loss to the Heat last night, the Celtics – especially Marcus Smart – made a commotion in their locker room.
What actually happened?
Apparently, Smart and Jaylen Brown got into it.
Shams Charania of The Athletic:
Boston Celtics’ Marcus Smart and Jaylen Brown had a heated confrontation inside that locker room after the Game 2 loss and needed to be separated by teammates, multiple sources told The Athletic.
Sources told The Athletic that Smart stormed into the Celtics postgame locker room saying that other players needed to be held accountable and not simply point the finger toward him when things are going wrong. As Smart continued and his voice grew louder, sources said Brown snapped back and shouted that Celtics players must stay together and that their actions must come as a team, not individually, and that Smart needed to cool off. Those sources added Smart had verbal exchanges with a couple of the assistant coaches during the game.
None of this is new for Smart. Not jawing with a Boston assistant coach during a game. Not getting hot after a loss. Not even clashing with Brown.
This is who he is – sometimes for good, sometimes not. But the same reasons Smart thrives as a feisty player are the same reasons he was going off last night.
Brown, via Justin Leger of NBC Sports Boston:
“He plays with passion, he’s full of fire, and that’s what I love about him most, to be honest. He has that desire and that will and we need him to continue to have that. There’s ups and downs with families all the time. But we embrace each other for who we are. And who Marcus is, I love him for it.”
Brown doesn’t mind a little chaos if it serves a greater purpose. He’s emotionally mature enough to handle this.
But will last night’s incident actually help the Celtics? Maybe it’ll light a fire under them to keep their foot on the gas when leading.
Offensive sets that can beat a zone defense would probably go further, though.
After a frustrating come-from-ahead loss to Miami to go down 0-2 in the Eastern Conference Finals, the Boston Celtics need a boost.
Like the return of Gordon Hayward.
That is on track to happen in Game 3, although nothing is official, reports Jared Weiss of The Athletic.
Hayward has been sidelined since he suffered a grade III ankle sprain in the first game of the playoffs against Philadelphia. He left the bubble for a time to get treatment, but has been back with the team, working out and going through a practice.
Gordon Hayward could be Boston’s X-factor in the conference finals — and his return may be the lift it needs. He gives the Celtics another versatile wing player — along with Jaylen Brown and Jayson Tatum — who can create his own shot and knock down open looks. Throw in Kemba Walker, and Hayward would be the fourth scoring option for Boston, making the Celtics deep and difficult to defend. Hayward also spent time guarding Butler during the regular-season matchups.
“You’re not supposed to be happy when you’re down 0-2. Nothing out of the ordinary, just talking about the game.”
Jayson Tatum is right in his postgame comments, to a point. The Boston Celtics should be frustrated after blowing a 17-point lead and losing to the Miami Heat Thursday night, putting the Celtics in an 0-2 hole.
However, that part about “nothing out of the ordinary” and “just talking” in the locker room postgame? That’s not what went down, according to multiple reporters on the scene in the bubble.
After the game, the Celtics tried to play it all down. That started with coach Brad Stevens.
“Guys were emotional after a hard game, hard loss.”
Kemba Walker wouldn’t even discuss it.
“It was nothing. It was nothing. I’m not speaking about it.”
Enes Kanter took to Twitter to echo the comments of several Celtics, that they are still a family.
Boston may have just been venting postgame, but if they don’t bring the fire from the locker room out onto the court Saturday for Game 3, or this may be a very short series.