Video: Carmelo vs. Carmelo vs. Carmelo, ad infinitum


Somewhere between Nike Basketball’s fantastic LeBron James “Rise” spot and Reebok’s mind-numbingly awful John Wall/Zigtech campaign is this commercial from Jordan Brand and Carmelo Anthony:




I’m not sure I quite understand how the current slogan, “DO WHATEVER IT TAKES,” ties in (I guess it’s because in this game, Melo has to literally do everything?), but I can appreciate the execution in spite of that.

Also, the variety of Carmelo’s on-court accessories is downright imprsesive.