Video: Carmelo vs. Carmelo vs. Carmelo, ad infinitum

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Somewhere between Nike Basketball’s fantastic LeBron James “Rise” spot and Reebok’s mind-numbingly awful John Wall/Zigtech campaign is this commercial from Jordan Brand and Carmelo Anthony:

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[youtube=http://www.youtube.com/watch?v=q041NE-foN0&feature=player_embedded]

I’m not sure I quite understand how the current slogan, “DO WHATEVER IT TAKES,” ties in (I guess it’s because in this game, Melo has to literally do everything?), but I can appreciate the execution in spite of that.

Also, the variety of Carmelo’s on-court accessories is downright imprsesive.