Is LeBron’s new commercial the right move?

8 Comments

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Mark Cuban says no Mavericks player will wear No. 24 again in honor of Kobe

Paul Moseley/Fort Worth Star-Telegram/Tribune News Service via Getty Images
Leave a comment

Kobe Bryant never suited up for the Dallas Mavericks, but his impact on the NBA and Mark Cuban is undeniable.

As a tribute to Kobe — who died in a helicopter crash Sunday along with his 13-year-old daughter Gianna and seven others — the Mavericks’ owner announced that no player will wear No. 24 for the Mavericks again.

Kobe was a nemesis of the Mavericks — back in 2005 he scored 62 points on them in three quarters, outscoring the entire Mavericks’ team’s 61 points — but had earned the respect of their players. And owner. Cuban was part of a league-wide outpouring of both shock and love for Bryant upon the news of his untimely death.

Five Mavericks players have worn No. 24 before: Mark Aguirre (1982-1989), Jim Jackson (1993-1997), Hubert Davis (1998-2001), Pavel Podkolzin (2005-2006), and most recently Richard Jefferson (2015).

He will be the last.

Shaquille O’Neal says he’s ‘SICK’ over losing his brother, Kobe Bryant

Kobe Bryant and Shaquille O'Neal
AFP via Getty Images
Leave a comment

Kobe Bryant and Shaquille O’Neal will always be linked – as champions, as enemies and eventually as friends.

The historically great combination led the Lakers to a threepeat from 2000-2002. Their egos were too large for one team and, eventually, they broke up. But later in life, their bond – built through shared experiences – prevailed over distant grievances.

In the wake of Bryant’s tragic death, O’Neal shared his sorrow:

These photos span 17 years. Bryant and O’Neal went through so much together.

They were just settling into the next phase of their relationship – poking at each other while knowing an underlying affection existed. Disagreements had become more fun than biting.

It’s such a shame their ever-evolving relationship gets undercut so soon.

Michael Jordan: ‘Words can’t describe the pain I’m feeling. I loved Kobe’

Kobe Bryant and Michael Jordan
Vince Bucci/AFP via Getty Images
Leave a comment

Kobe Bryant grew up idolizing Michael Jordan. Bryant styled his game after Jordan. Bryant even wanted to sign with Jordan’s Wizards. Though they never became teammates, Bryant still developed a brotherly relationship with Jordan.

In the wake of Bryant’s tragic death, Jordan shared a heartfelt message.

Bryant once said he wanted Jordan or Phil Jackson to present him at the Basketball Hall of Fame. It’s unbelievably sad Bryant’s impending induction will come posthumously. But Jordan would be such a fitting speaker about his brother.

Kobe Bryant, daughter die in helicopter crash

Leave a comment

Kobe Bryant, the legendary Laker star who was saluted by LeBron James on Saturday night, has died in a helicopter crash in Southern California.

The crash took place in Calabasas, an area about 30 miles northwest of the Staples Center, where Kobe starred as a player for more than a decade. It is not far from the Mamba Academy athletic training center where Kobe was both an owner and an active participant, and where he was reportedly headed to coach his daughter’s game.

The crash killed nine people, of which Kobe was one.

Kobe was 41. He and his wife Vanessa have four daughters. Kobe’s 13-year-old daughter Gianna was aboard the helicopter with Kobe (they were on their way to one of her basketball games, along with a fellow teammate of Gianna’s and her parent).

His death sent waves of sadness and shock around the NBA and beyond.

Bryant starred for 20 years in NBA

Kobe had a 20-year NBA career that will send him to the Hall of Fame (once he becomes eligible). He was a five-time NBA Champion, a 15-time All-NBA player, NBA MVP, two-time scoring champion, two-time Finals MVP, 18-time All-Star, a two-time Gold Medalist for Team USA, and a player who influenced a generation who came up after him. His work ethic was legendary and was part of what rubbed off on LeBron and many others.

He teamed with Shaquille O’Neal in a combustible partnership to lead the Lakers to NBA titles in 2000, 2001 and 2002. He later teamed with Pau Gasol to win two more titles in 2009 and 2010.

Bryant retired in 2016 after scoring 60 points in his final NBA game.

He stepped away from the game and focused on storytelling, which helped him win an Oscar in 2018 for the animated short “Dear Basketball.”

Kobe became synonymous with the Lakers and their brand — the loyalty Kobe generated with his fans was unmatched in the modern NBA.

Kobe’s death came just a day after LeBron passed him for third All-Time in NBA scoring.  LeBron talked about how he had grown up idolizing Kobe and the influence Kobe had on his life. Kobe’s last Tweet was about LeBron and, appropriately, the future of the game.

More details on the crash

From the AP story on his death:

Juan Bonilla of Calabasas said he was working on his roof Sunday morning when he heard a helicopter flying low nearby. He said he thought it was a sheriff’s helicopter on a training mission. He heard nothing amiss with the engine or rotors and said he did not see any mechanical issue with the chopper. It was foggy Sunday morning, but he said visibility didn’t seem to be low at the time of the crash.

Firefighters worked to douse flames that spread through about an acre (.40 hectares) of dry brush, said Art Marrujo, a dispatch supervisor with the Los Angeles County Fire Department.

Federal Aviation Administration spokesman Allen Kenitzer said the downed chopper was a Sikorsky S-76.

The National Transportation Safety Board sent a “go team” of investigators to the site. The NTSB typically issues a preliminary report within about 10 days that will give a rough summary of what investigators have learned. A ruling on the cause can take a year or more.

“They will look at man, machine and environment,” said Gary C. Robb, an aviation attorney in Kansas City who wrote a textbook on helicopter-crash litigation.

“They will look at the pilot – was there any indication of fatigue, any indication of a training issue?They’ll scour his or her record,” Robb said. “They will look at this helicopter from stem to stern. They will take the engine to the NTSB metallurgical laboratory outside Washington, D.C., and examine it to see if there was something that malfunctioned in flight.”

Investigators will also consider what role might have been played by weather, terrain, radio towers or bird strikes, he said.

Robb said he has handled many cases involving Sikorsky S-76 crashes and regards the machine as having a good reputation.

“It is generally regarded as a good helicopter with a good safety record,” he said, “but parts fail, parts break. Anything can happen.”