Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Devin Booker not a fan of being doubled during pick-up run (VIDEO)

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This is going to turn into a thing. It shouldn’t, but it’s the NBA offseason and people are looking for something to talk about, so this — which is really not much of anything — will become a thing. And it’s going to suck for Devin Booker.

Booker was taking part in some summer run, got a pass in the corner, decided to hold the ball and hold the ball, then the double team came. Booker was no fan of the double.

We just do not have enough context from this video to say much. It’s some guys jawing during open gym — if you’ve played five minutes of pickup ball anywhere you know this is how it goes.

But, Booker comes off in this clip as a bit whiny. So for some it will become a thing. Even though it shouldn’t.

It’s going to be interesting to see how different Devin Booker’s game looks next season next to a quality NBA point guard in Ricky Rubio. It could lead to another step forward for the young guard, but like this video we will need to see more before commenting.

Tacko Fall’s agent confident if Celtics don’t keep him on roster another team will

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Tacko Fall was arguably the most popular player at Las Vegas Summer League (especially since Zion Williamson only played nine minutes). Fans chanted for him to get in games and then chanted “M-V-P” once he was in. Fall averaged 7.2 points a game on 77 percent shooting at Summer League and every play he made became a viral highlight.

But that was Summer League.

Now things are getting real and Fall is trying to make the Celtics’ roster. Fall signed an Exhibit 10 contract with the Celtics, which is essentially a training camp invite.

It’s a longshot Fall makes the Celtics’ regular season roster for two reasons. First, Fall needs a lot more development to be NBA ready, both physically and in terms of understanding and reacting to the game and how fast it moves. That was evident in Las Vegas. Second, the Celtics have Enes Kanter starting at center with Daniel Theis and Robert Williams behind him, it’s unlikely they keep a fourth traditional center on the roster. Both of Boston’s two-way contracts are already filled.

If the Celtics cut Fall and he signs with Boston’s G-League affiliate the Maine Red Claws, Fall gets a $50,000 bonus.

However, Fall’s agent Justin Haynes says if Boston cuts Fall he believes another team will sign him, something Haynes told Adam Himmelsbach of the Boston Globe.

“If the Celtics release him, I don’t think he goes unclaimed,” said Haynes, Fall’s agent. “I think somebody will take a shot on him because he’s done enough to show he can find a place in the NBA. I’m really hopeful that it’s Boston. I hope they find a way, and they do have a vision for him.”

I could see another team giving Fall one of their two-way contracts, but he needs a lot more development and time on the court. He needs time in the G-League. Maybe a team gives him a roster spot and develops him there, but that seems unlikely. Fall has the potential to be an NBA player, but it’s going to take a lot of work for him to get there.

Work that this year likely will take place in the G-League.

Gregg Popovich shows off some handles, and a midrange game (VIDEO)

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This is where you insert your “if one more player drops from USA Basketball” joke…

Team USA has flown to Australia for a series of FIBA World Cup tuneup games — two against Australia, one against Canada — and they are practicing there for a few days prior to those games. At one of those practices, USA (and Spurs) coach Gregg Popovich showed off a little behind-the-back dribble and midrange game, and Donovan Mitchell caught it on his camera and posted it.

Just as a reminder, Pop did play. Never in the NBA, but he was one of the last cuts of the 1972 USA Olympic team.

That said, I think the coaching gig worked out pretty well for him.

Team USA will play Australia on Aug. 22 and 24, then face Canada on Aug. 26. From there the USA flies to China where its first game is Sept. 1 against the Czech Republic.

Atlanta Hawks promote, extend contract of GM Travis Schlenk

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Trae Young. John Collins. Kevin Huerter. De’Andre Hunter. Cam Reddish.

The Atlanta Hawks have quietly built one of the more intriguing young teams in the NBA the past couple of years, trading up and down in the draft to compile a young roster with a lot of potential. They moved on from Mike Budenholzer (he landed on his feet just fine, thanks) and brought in player development specialist in Llyod Pierce as coach. All that has yet to translate to a lot of wins, but it will — the trajectory of the Hawks is going to take off like a rocket.

Travis Schlenk, the Hawks general manager and architect of all of it, earned the contract extension and new title he was given, something announced by the team on Monday. Schlenk is now Atlanta’s President of Basketball Operations and General Manager.

“We are extremely pleased with the direction that Travis and our entire basketball operations team has us heading as a franchise. He has used the draft to build an impressive young core, hired one of the NBA’s top young coaches in Lloyd Pierce and positioned us to have the cap space, draft picks and financial flexibility needed to have long-term success in the NBA,” Hawks Principal Owner Tony Ressler said in a statement announcing the move.

Schlenk had been an assistant GM in Golden State before coming to Atlanta, and also had spent time in the Miami and Orlando organizations. He’s been in the NBA front office game for a couple of decades.

This is a smart decision by the Hawks. When things are going well, when you have good people in place, keep them there and get ownership out of the way. Let the basketball people do their jobs. Atlanta has figured that out.

The Hawks won 24 games during Schlenk’s first year and 29 last season, but expect that number to jump as the young talent on this roster continues to mature and get added to.