Is LeBron’s new commercial the right move?

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The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an earnest plea and a defiant statement, and the Charles Barkley bit is all but perfect.

That said, I still don’t think the ad was the right way to begin LeBron’s “rehabilitation.” As well-done as the ad was, it was still a return to an event that LeBron will have to someday put behind him. Every time we talk about LeBron James, architect of “The Decision,” former son of Ohio, and official Controversial Person instead of LeBron James, the basketball player and reigning two-time MVP, his brand takes another hit.

As Don Draper would say: if you don’t like what they’re saying about you, change the conversation. There are probably millions of people nicer or humbler than LeBron James. Only a handful of people have ever played basketball at the level LeBron is capable of playing it at. That will always be what’s really important about LeBron, and the sooner LeBron people reminds people of that, the better.

Like Crash Davis told Nuke LaLoosh in Bull Durham, it really does always come down to performance: win 20 games in the show, having fungus on your shower sandals is quirky. Until you do that, it’s just gross. When a player exceeds the expectations people have of him, his quirks or lack of quirks are praised. When he fails to meet them, they’re attacked. Players who win because they have “quiet confidence,” led by example, or are exceedingly humble lose because they were too passive, or scared of the big moment. Players who won because they were “vocal leaders,” had “swagger,” or elevated their team’s level of play with the force of their personality lose because they lacked focus, or didn’t take the game seriously enough. Sports fans are willing to cut endless amounts of slack to athletes who perform, and have no love for those who don’t. That’s how it is, and yet we continue to pretend otherwise.

If you want to see an example of what I’m talking about w/r/t “changing the conversation,” check out this Weiden and Kennedy production from 2006 (and yes, I realize I’m far from the only person to connect these two ads).

A few points:

1. That ad came out in February of 2006, which was a fair amount of time after Kobe was accused of sexual assault and Shaq may or may not have left town because Kobe told the Laker front office that he wouldn’t re-sign with the team unless Shaq was traded first. (Before people start yelling, remember that a lot of people actually resented Kobe for the latter alleged deed more than they resented him for the former one, and almost everyone believed that Kobe had a lot to do with Shaq leaving. There’s been some revisionist history on this, but at the time Phil Jackson had a book out saying that Kobe made the Lakers choose between trading Shaq and losing him in free agency. A lot of people believed this.)

2. Remember that both of Kobe’s (possible) transgressions happened behind closed doors — nobody really knows what happened in that hotel room, and very few people really know why Shaq had to leave town. Everyone knows exactly what happened with “The Decision,” because, you know, it was on television. It’s a lot easier to forgive something we never actually saw happen in the first place. (Counter-point to this: Ron Artest and Stephen Jackson both found success and cults of personality after the Palace Brawl, and there was very little ambiguity about what happened there. Again, play well for a team that exceeds expectations and things tend to work themselves out.)

3. Again, look at how that ad changes the conversation. This ad came out when Kobe was scoring around 35 points a game for a middling playoff contender and people were wondering whether his biggest problem was ball-hogging, and Nike ran with that as fast as they could and set up that narrative. The commercial makes the conversation about basketball — there’s no option for “I really like your game on every conceivable level, and think your style of play is the right fit for your team as it currently stands, but remain uneasy about exactly what happened in Colorado and think you had a significant role in making Shaq leave town.” Love my game, hate my game. Kobe’s back on the top of the hill now, and while that ad wasn’t as significant as, say, the Gasol trade, it was a heck of a first step.

It’s very hard for us to admit that we were wrong about somebody. It’s very easy for us to believe that somebody changed. At this point, I don’t think fans would forgive “The Decision” if it was revealed that the only way a nuclear way could be prevented was for Jim Gray to be somehow involved in LeBron’s free agency decision. But if LeBron gives us something, anything different to go on and wins a championship with the Heat, we’ll fall over ourselves to talk about the “New LeBron” — heck, LeBron 2.0 could pick up momentum if the heat start the season 20-4 and LeBron makes lots of serious faces. If LeBron moves forward, he’ll be fine as long as he doesn’t come up short again on the court. But if he keeps going back to “The Decision” for forgiveness, understanding, or simply to have his apology accepted, his reputation is just going to continue to take a beating.

Myles Turner says he’s staying focused, tuning out trade rumors

Minnesota Timberwolves v Indiana Pacers
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Myles Turner heard his name come up all summer in trade rumors, particularly to the Lakers in a massive Russell Westbrook swap. It never happened as the Lakers would not throw in two first-round picks to seal the deal. Since the season started, the trade rumors around Turner have not stopped, with the Clippers mentioned as having interest.

Turner is trying to ignore all of it.

That was especially difficult on a recent swing through Los Angeles, and Turner spoke to Law Murray from The Athletic about it.

“Nothing changes,” Turner told The Athletic.”Just go out there and focus on getting wins for this team. That’s just where my focus lies. You can’t pay attention to outside noise … doesn’t change anything, bro. All I can do is go out there and play my game.”

Every player says some version of that, but Turner has lived up to it. Able to play his natural spot at the five without Domantas Sabonis sharing the paint (Sabonis was sent to the Kings in a trade that brought back Tyrese Haliburton to Indiana), Turner is averaging a career-high 18 points and 8.5 rebounds a game, while shooting 39.7% from 3. Plus, Turner remains an elite rim-protector, averaging 2.6 blocks per game (second in the league).

Turner is playing the best basketball of his career, coincidentally as he heads into summer as a free agent.

Whatever team trades for him will have to pay him next summer impacts Turner’s trade market, as does the fact that the Pacers are a surprising 12-8 start — Indiana is reportedly not as eager to trade Turner. If a team wants to trade for him, they are going to have to overwhelm the Pacers.

Turner has hinted he likes the idea of a brighter spotlight than he has seen in recent years, but in the end money will talk. Turner has kept his head down and his play this season has earned him more of it.

Damian Lillard reportedly targeting Sunday for return from calf strain

Portland Trail Blazers v Cleveland Cavaliers
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How much the Portland Trail Blazers miss Damian Lillard was on clear display Tuesday night in maybe their ugliest loss of the season. The Trail Blazers led by 18 in the second half, Anfernee Simons was on his way to putting up 37, and they were facing a Clippers team without Kawhi Leonard or Paul George. Yet Portland came from ahead to lose. Their defense was bested by the unstoppable offensive weapon that is Nicholas Batum (32 points). Portland just let go of the rope in this one.

The Trail Blazers are now 1-4 with Lillard out with a strained calf (the second time this year). The good news for the Blazers is Lillard is targeting Sunday against the Pacers for a return, reports Chris Haynes of TNT.

Haynes is well connected with the Lillard camp, this is a report that can be trusted.

Portland is trying to keep its head above water and is now 11-10 on the season but has struggled this past week, with games at the Lakers and at the Jazz before Lillard’s targeted return.

Lillard is averaging 26.3 points and seven assists a game this season, showing the explosion we were used to seeing before he was slowed by an abdominal injury that required surgery.

Bulls extended coach Billy Donovan before season started

Denver Nuggets v Chicago Bulls
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Bulls’ fans are not thrilled with a 9-11 team sitting 11th in the East, outside the play-in.

Bulls’ management is not either, but they aren’t laying the blame at the feet of coach Billy Donovan — in fact, they extended him just before the season began, a story broken by Shams Charania of The Athletic and since confirmed by Bulls’ media relations staff to K.C. Johnson NBC Sports Chicago.

Why the extension? Because Donovan and head of basketball operations Artūras Karnišovas have a tight relationship, Johnson writes.

Karnišovas’ continued belief in Donovan centers on Donovan’s leadership and communication skills. The two men talk virtually daily and there’s never any misunderstanding in their shared, direct conversation — even when the subject matter becomes difficult.

And not everything has been or continues to be smooth sailing for the Bulls, who have played without Lonzo Ball since January and are off to a 9-11 start in a season with modest outside expectations.

No details about the length of the extension were made public.

This is a decision about stability. Donovan is a solid coach and the front office trusts him. That’s enough to get some extra years on your deal in Chicago.

The Bulls’ issues are not because of Donovan, it’s more a roster that has a “playoff team but not much more” ceiling — a ceiling that is lower this season due to injuries forcing constantly shifting rotations. The Bulls are especially hamstrung without the defense and transition play of Lonzo Ball (still out after another knee surgery). Chicago has defended well this season without Ball (10th in the league), but the offense is bottom 10 and misses the easy buckets Ball helps get with his passing and transition (plus he can knock down some 3s). Donovan has done a respectable job with the players he has.

That is good enough in Chicago to get a few more years.

Three things to know: Luka Doncic looks like an MVP, but can he keep this up?

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Three Things is NBC’s five-days-a-week wrap-up of the night before in the NBA. Check out NBCSports.com every weekday morning to catch up on what you missed the night before plus the rumors, drama, and dunks that make the NBA must-watch.

1) Luka Doncic looks like an MVP, but can he keep this up?

Luka Doncic vs. Stephen Curry.

The schedule makers gave us a showdown of early-season MVP candidates but also two guys who have had to carry a massive load this season, waiting for their teams to come together around them. Curry has gotten more of that lately as Klay Thompson has started to find his legs and some rotation shifts have improved play off the bench.

Luka is still on a Brunson-sized island waiting for help. Tuesday night that island got smaller when Spencer Dinwiddie got ejected for an elbow to the face of the Warriors’ Jordan Poole.

That just meant more Doncic, and he reminded everyone why nobody wants to play the Mavericks in the playoffs with a 41-point triple-double (12 rebounds, 12 assists).

Doncic was a force of nature, although Curry had his chance in the final 10 seconds but got called for traveling (a call the Warriors disputed).

The Mavericks got the 116-113 win. Tim Hardaway Jr. pitched in 25 points, including five 3-pointers for Dallas, but this was the Luka Doncic show.

Doncic has been asked to carry a massive load for Dallas this season. He has a usage rate of 38 through the first quarter of the season, a number that would rank in the top-10 all time (right around 1987 Michael Jordan and 2006 Kobe Bryant).

How long can Doncic do this without starting to wear down? Without risking injury? Sure those other players like Jordan and Kobe got through the entire season, but they also didn’t make the kind of playoff runs Dallas is hoping for. Coming off EuroBasket, Doncic entered this season in the best shape he has ever been in to tip-off an NBA campaign, but there have already been stretches where he has started to look worn down. Then there are nights like Tuesday when he carries the Mavericks to a win and looks unstoppable.

Doncic is young, but asking him to carry this load also puts a ceiling on how good this team can be. Curry is getting that help. Giannis Antetokounmpo is also putting up historic usage percentage numbers this season, but Khris Middleton will return to the Bucks and take on some of that load. The Mavericks touted Christian Wood as an answer, but he is coming off the bench and his defense does not have him in Jason Kidd’s good graces. It’s a one-man show more than ever in Dallas.

If the Mavs want to win in the postseason, it can’t just be the Luka show. But during the regular season, some nights that is enough. At least until he wears down.

2) Damian Lillard to return Sunday, not soon enough for Trail Blazers

The Portland Trail Blazers miss Damian Lillard (calf strain, his second this season) — they are 1-4 in the current five-game stretch without him, playing their worst defense of the season. The latest of those losses — a come-from-ahead loss to a Clippers team without Kawhi Leonard or Paul George — was maybe the team’s worst loss of the season. Anfernee Simons put up 37, the Trail Blazers led by 18 in the second half, and yet they collapsed against a team whose best offensive weapon was Nicholas Batum (32 points).

The good news for the Blazers is Lillard is due back on Sunday, reports Chris Haynes of TNT.

If you didn’t watch the late game on TNT, you missed a battle of two teams trying to keep their heads above water while their star (or stars) sit out injured.

Portland is still 11-10 on the season but has struggled this past week. What was ugly about Tuesday’s loss was the team just let go of the rope. This was a winnable game, but when it got tight they let go.

Powell scored 22 points in the fourth quarter and took over to get the 13-9 Clippers another win.

Los Angeles has done it against a soft schedule, but they keep finding ways to win until their stars return. Nobody is sure how good this team ultimately can be, but Tyronn Lue has got his squad defending and finding ways to win until everyone does get right. It’s an impressive coaching job.

3) Karl-Anthony Towns out weeks with calf strain (likely more than a month)

The MRI is in and Timberwolves big man Karl-Anthony Towns is out for weeks with a right calf strain, the team announced. Adrian Wojnarowski of ESPN reports Towns likely will miss 4-6 weeks.

Not good, but it looked a lot worse when it happened.

Towns has averaged 21.4 points and 8.5 rebounds a game, and while his stats are down this season — just 32.8% on 3-pointers — the team has struggled at times without him, particularly lineups with Rudy Gobert and Anthony Edwards together, an -11.8 net rating (in non-garbage time minutes, via Cleaning the Glass).

The Timberwolves are not off to the start they thought they would be, and if they don’t figure out a way to win without Towns the next month this season could get sideways on them.