NBA bans, helps sales of shoe that may (or may not) help you jump higher

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David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe:

Banned by the NBA.

The league met last month with executives from then this week sent notice to APL saying this, according to Business Wire (via Yahoo):

“Under league rules, players may not wear any shoe during a game ‘that creates an undue competitive advantage (e.g., to increase a player’s vertical leap).’ In light of that rule…players will not be permitted to wear the APL shoes during NBA games.”

The NBA is not saying the shoes do give players better leaping ability, only that they could. And that is reason enough to ban them. Brain Scalabrine sheds a single tear.

According to APL, the Concept 1 features “a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot….”

Does it work? Maybe. Reporters who tried it out had mixed results, some saw increased leaping ability but were not able to replicate it the next day. APL is not releasing it’s scientific data (nor even the names of the PhDs that designed the shoe). It’s all a bit sketchy.

But if someone is just an inch short of dunking and they believe these shoes can get them there… people will pay $300 for that. (Yes, that is the shoe price.)

People also will pay that much to wear something banned by the league.

Stephen Curry gets four-point play after Klay Thompson foul, Curry does some taunting

Associated Press
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CHARLOTTE, N.C. — Stephen Curry is enjoying going against Klay Thompson. Maybe a little too much.

In the first half, Curry was matched up on his Warriors’ backcourt mate and enjoyed that Thompson missed the shot.

Then in the fourth quarter, with the game tight, Curry drained the contested three and drew the and-1 on Thompson — and did a little taunting.

That’s some All-Star fun.

Stephen Curry bounces alley-oop way above rim, Giannis Antetokounmpo slams it down (video)

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CHARLOTTE – Stephen Curry bounced this so high!

I suppose it helps that Giannis Antetokounmpo has such ridiculous reach.

Dirk Nowitzki walks on All-Star court, quickly splashes three threes

Associated Press
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CHARLOTTE, N.C. — Maybe Dirk Nowitzki shouldn’t retire after this season.

Added to the All-Star Game by Commissioner Adam Silver (along with Dwyane Wade) in what is expected to be the final season for the future Hall of Famer, the greatest shooting big man of all time showed he still has the touch. Entering the game midway through the first quarter, Nowitzki proceeded to quickly splash a couple of threes.

And he was not done yet.

Nowitzki never officially said he was retiring….

Giannis Antetokounmpo throws himself alley-oop on free throw… that obviously doesn’t count (video)

Maddie Meyer/Getty Images
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CHARLOTTE – It’s an All-Star game, but you still can’t do that. A free throw that doesn’t hit rim is a violation, and Giannis Antetokounmpo clearly crossed the line early, too:

He was clearly going for levity, and at least he accomplished that.