Want to see the Heat at Madison Square Garden? It's gonna cost you.


Thumbnail image for Knicks_logo.gifWelcome to the world of variable ticket pricing.

You know, the idea taking hold in the NBA (and sports generally) that tickets to high profile games will cost more than not-in-demand games. Basic supply and demand economics.

So how much more? How about nearly four times as much. Which is more than “variable pricing” and more like “wild swings pricing.” That is what the New York Post found looking at Knicks and Nets ticket prices for this season.

A 400-level Garden seat vs. Atlanta in November costs $34.50, according to TicketMaster. But the same 400-level seat for the Dec. 27 showdown vs. James’ Heat runs $129.50 — nearly four times the normal cost.

The markup runs across the Garden. A lower-bowl, Section 95 seat for Knicks-Atlanta is priced at $110. But for the Heat game, the same seats costs $369.50. The extravagant markups also are in place for the lone visit by the world-champion Lakers Jan. 9 and the Celtics meetings.

A lot of teams are experimenting with variable pricing now, in a few years it will be the expected norm in the NBA.

But most of those teams are looking at more modest increases. Well, for now they are. If they can get away with quadrupling a normal ticket price, you can bet they will. Never underestimate what an owner will do to increase revenue.