Charlotte aimed for a mediocrity, and it's paying off

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Thumbnail image for Brown_Jordan.jpgThe “right way” to build an NBA franchise is from the ground up. Clear out contracts. Draft well. Sign value free agents to smart deals. Stay young and stay flexible, in the hope that one day an elite player will finally fall into the team’s lap. Unfortunately that’s not a blueprint most small-market clubs can afford to take, as the pressure to reach a certain level of commercial success ends up superseding the actual team-building strategy.

That financial reality coupled with the fact that there are only so many franchise centerpieces to be had makes it quite common to see teams shooting for playoff berths rather than championships. Though bad management is surely to blame for a lot of the NBA’s bad contracts, the impact of small market difficulties should not be discounted. It’s something franchises like the Lakers (and even the Knicks, despite the troubles they’ve had over the last decade) never face, but there’s a legitimate and unfortunate motivation for teams in smaller markets to overpay for second and third tier talent.

The Bobcats are such a team, as evidenced by their willingness to take on Stephen Jackson’s absurd contract via trade, as well as Boris Diaw’s. Now, Charlotte isn’t responsible for committing huge amounts of money to either of those players, but they did sacrifice financial flexibility in the process of acquiring them. Not because anyone with the Cats thought that Diaw or Jackson would legitimately push the team into the conference’s top tier, but because they needed to get better, contracts and roster limitations be damned.

It didn’t matter that both players have definite flaws in their games that prevent them from being focal points of a championship-level team, even if they’re being paid as such. Charlotte needed talent to make a jump (even if it wasn’t the jump), and they went out and got it. In the process, it may have crippled their hopes of really elevating the quality of the team in the near future, but y’know what? It’s paying off. In terms of their bottom line, anyway.

From David Scott of the Charlotte Observer (via Tom Ziller of FanHouse):

The Bobcats, who reached the playoffs for the first time in their
six-year history last spring, have renewed 91 percent of their season
ticket holders and sold 1,575 new season tickets for the 2010-11
season, which begins in October.

Both those numbers are in
the top 10 in the 30-team league, according to Bobcats president Fred
Whitfield, who got the news at a recent NBA executives meeting. The
Bobcats have never been in the top 20 of the league in either of those
categories, Whitfield said.

So what if Charlotte barely even has a point guard anymore? Raymond Felton walked because the ‘Cats weren’t in a position to pay him, and yet the most successful season the Bobcats have ever had (one that saw them swept in the first round of the playoffs, mind you) was very much dependent on Felton’s talents. Stephen Jackson was the catalyst and Gerald Wallace the team’s heart, but Felton’s defense and ability to run the offense (even if Charlotte’s operation on that end is far from pristine) were quite valuable.

Apparently none of that matters. Butts are going into seats, and more dollars in the Bobcats’ name. Charlotte may not be on the up-and-up, but they live to fight another day, and that’s something. It’s not the direction any fan would want their franchise to go, but not every small market team can be the Spurs. Most face a lot of hardship, both on the court and off of it, and as a result, approaches like Charlotte’s — good in the short-term, not so much in the long-term — aren’t as uncommon as they should be. 

Report: NBA referees will live-tweet Warriors, Sixers games next week

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The one rule of Twitter is something that NBA officials are apparently willing to sidestep. That rule?

Never tweet.

According to ESPN’s Brian Windhorst, NBA referees will tweet from their official Twitter account during NBA games this season and hold back-and-forth conversations with fans about calls during games.

It seems like something that would immediately go wrong, but officials have done this before. They held Twitter conversations during last season’s Finals and they apparently feel as though they went well enough to do this sort of thing again.

Via ESPN:

This season, the NBA league office has agreed to work in collaboration with the referee union on this project. As part of the deal, the tweeting referees will have access to the league’s replay center in Secaucus, New Jersey, just like the officials who are on duty that evening, so they can have all the angles available to answer questions.

The union and the NBA plan a series of these games over the next few months, including some playoff games.

You will be able to tweet at @OfficialNBARefs or use #RefWatchParty during Monday’s game between the Golden State Warriors and Los Angeles Lakers, or Wednesday’s matchup between the San Antonio Spurs and Philadelphia 76ers.

It’ll be interesting to monitor this thing and see where it goes. Even the most inane opinions can be shot down by the twittersphere so watching actual NBA referees try to defend themselves against the hordes could get wild.

Raptors’ Pascal Siakam beats Suns with incredible drive at the buzzer

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Pascal Siakam has been an important part of the Toronto Raptors organization for a couple of seasons now. Siakam has been a target in requested trades with the Raptors, but general manager Masai Ujiri wants to hang on to the burgeoning Cameroonian forward.

That’s probably wise.

As time wound down in Thursday night’s game between the Raptors and Phoenix Suns, Siakam found himself with the ball at the top of the arc and the game on the line. Siakam had Mikal Bridges isolated up top, and wound up going to his left to score the game-winning shot as time expired.

Via Twitter:

Siakam finished the game with just 10 points but grabbed 12 rebounds, five assists, and two blocks.

Raptors are now just a half-game back of the Milwaukee Bucks with a record of 34-13.

Raptors promo Kawhi Leonard for ASG with faux-vintage action figure commercial

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The Toronto Raptors have been pushing Kawhi Leonard for the All-Star Game since 2018. The angle the team has decided to take is with Leonard being a “man of action” as opposed to a man of words.

Teams come up with some pretty good ideas about how to promote their star players for the All-Star Game. The Portland Trail Blazers guard CJ McCollum did the Vote for Pedro dance from “Napoleon Dynamite” to ask people to vote for buddy Damian Lillard.

The Raptors took a shot at a viral video of their own this week by releasing a fake 1990s-style action figure commercial for Leonard.

The result was pretty good:

At least with a Kawhi Leonard action figure you wouldn’t need to have a speaker and a button that plays catch phrases on it.

Reports: Mavericks, Dennis Smith Jr. could look to reconcile differences

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Things might not be over between Dennis Smith Jr. and the Dallas Mavericks.

The sophomore guard and the Mavericks have apparently been on the outs with each other as the season approaches the midway point. It was rumored that Smith was on the trading block, and that several teams were interested in his services.

But reports on Thursday surfaced saying Dallas and Smith could be heading for a reconciliation, and that conversations between the two sides have been positive as of late.

Via Twitter and ESPN:

The Mavs have shopped Smith, 21, throughout the season but haven’t received any offers that have tempted them to pull the trigger on trading a player whom the Dallas front office still believes has potential to develop into a star, sources said.

“Plan A is still to fix this,” a team source told ESPN.

Smith has not been that good this season, but his advanced numbers suggest that he is on a slow rise upward. It perhaps isn’t the jump Mavericks fans were looking for in the second season for a Top 10 pick, but if they can salvage their relationship it’s probably best for both sides at this juncture.